The evolving landscape of influencer marketing
More and more marketers realise the value of influencer marketing, with a projected expenditure of $4.6 billion in the US alone.
As influencer marketing continues to grow, so do the options available to marketers with some brands preferring to invest their budget to work with big influencers, while others prefer working with mid-tier and micro influencers to reach a more niche audience.
Regardless of your budget and goals, here's a guide for you to breakdown influencers into five segments based on their following size.
As influencer marketing continues to grow, so do the options available to marketers with some brands preferring to invest their budget to work with big influencers, while others prefer working with mid-tier and micro influencers to reach a more niche audience.
Regardless of your budget and goals, here's a guide for you to breakdown influencers into five segments based on their following size.
