How TikTok creators redefined influencer marketing
Despite its issues concerning the handling of user data, TikTok has been successful and paved the way for a flux of organic, creative content which has been the platform's central focus.
This also changed the way brands have been approaching the platform. We're seeing more messaging that align with platform trends (catchy, sometimes nonsense music, memes, etc.), and this makes partnering with creators more valuable.
This infographic from TikTok illustrates how creator have redefined influencer marketing, what content is created and consumed on the platform, and what that means for brands.
This also changed the way brands have been approaching the platform. We're seeing more messaging that align with platform trends (catchy, sometimes nonsense music, memes, etc.), and this makes partnering with creators more valuable.
This infographic from TikTok illustrates how creator have redefined influencer marketing, what content is created and consumed on the platform, and what that means for brands.
