How AR is changing the shopping journey
And with the development of AR glasses, that's going to become more significant, providing entirely new opportunities for connecting people with digital information, amid their day-to-day process.
It's worth considering the opportunities that AR will provide, which is the focus of this new infographic overview from Snap, which looks at the emerging role that AR is already playing in the shopping process.
According to Snap:
"AR ads play a unique role in each phase of the purchase journey. Marketers shouldn't think of AR as an add-on, but instead an always-on tool to build and amplify messaging." |