TikTok and live-stream shopping
Platforms like Instagram, Facebook, and TikTok gave birth to quite a new way of eCommerce: live stream commerce. That method of "selling" is particularly prominent in the Asian region, where TikTok enjoys a high user base.
Given this, it's clear where TikTok is also headed, which would facilitate better revenue share, and keep more creators aligned to the app. And this is where brands can explore live-stream commerce, not just on TikTok but potentially on other platforms too.
Given this, it's clear where TikTok is also headed, which would facilitate better revenue share, and keep more creators aligned to the app. And this is where brands can explore live-stream commerce, not just on TikTok but potentially on other platforms too.
