TikTok's insights on engagement and user retention
For a lack of better word, TikTok is addictive with consumers spending hours everyday just scrolling on the app's For You feed.
And that addictive newsfeed led to new consumption behaviours, which has forced virtually every other app to add its own TikTok-like features in order to keep up. Because it's not just a new app, the rapid speed of TikTok's short clips, along with its finely tuned algorithm, has changed user attention spans, which means that if you're not aligning with this shift, you'll eventually lose out.
TikTok is aware of this:
Here's an infographic for a better insight.
And that addictive newsfeed led to new consumption behaviours, which has forced virtually every other app to add its own TikTok-like features in order to keep up. Because it's not just a new app, the rapid speed of TikTok's short clips, along with its finely tuned algorithm, has changed user attention spans, which means that if you're not aligning with this shift, you'll eventually lose out.
TikTok is aware of this:
| "In the past, audience attention was predictable, with scheduled television programs making it easy for advertisers to gauge prime times to capture consumers' focus. Now, technological advances have made heaps of information available at any time and in any part of the world, and keeping up with consumers' always-on digital presence presents a daunting challenge." |
