Given the various controversies and concerns, it's no surprise to see more sharing going dark - but how important is private sharing really, and what are users' key privacy concerns?
This infographic shows how important privacy is. Here's a brief summary:
- 77% of respondents consider online privacy to be important - while only 72% of respondents are actually satisfied with their current level of online privacy.
- 90% of social app users consider it important that the social/communication apps they engage with care about and protect their privacy
- Introducing features that help communication and social app users regain control of their information is an important bridge to building trust