Integrating eCommerce, via shopping displays, live-streams, integrated promotions, etc., has give TikTok a new way to enable effective monetization, so that creators can get paid for their efforts.
They say:
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"eCommerce is no longer the future of shopping - it is shopping. In this new landscape, brands must keep up with consumers' ever-changing online shopping behaviors - and TikTok is at the forefront of this new era."
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And it's true, so this infographic shows how its users view in-stream buying, and how these trends are helping to shape the evolution of the app.