5 tips to make your writing portfolio discoverable in Google Search
There are different types of content portfolios, and there are cases where you don't even need a website to showcase your work.
You can use something as simple as a folder in your cloud storage provider (Google Drive, OneDrive, etc.) to store your content examples, and share with clients as needed.
You can post articles on social media, but we recommend LinkedIn because it's a better platform for reaching out to professionals.
You can even export your write-ups as PDF documents, and email them to potential clients.
Here are tips to rank your portfolio in organic search.
<p><h2><b>Subscribe to an SEO keyword research tool</p></h2></b>
There are loads of SEO tools around - Semrush,, Ahrefds, SpyFu, among others. These let you identify key terms people use to find products and services related to yours.
And it's important to have a subscription (free or paid) to an SEO tool because you have access to real data so you know what to do for you SEO strategy.
Plus, you can use SEO tools to know what keywords your competitors are targeting.
<p><h2><b>Plan and launch your portfolio website</p></h2></b>
Great for those running a website, using SEO tools can help you determine the keywords you need to target on your existing web pages.
For instance, if your page covers content marketing services, you can use the same term "content marketing services" in your page content, title, and description.
Do this for as many pages on your website where applicable.
For businesses that are still building a new website, you can plan your content from the ground up. You can start with writing about the services you're offering, and use an SEO tool to find keywords that match these services.
<p><h2><b>Create a blog calendar and strategy</p></h2></b>
You also need to get creative with your blog content to help drive more organic traffic. Once again, your SEO tool comes in handy.
Once you get started into writing content for your blog, target topics that will drive traffic to your website such as going into your preferred SEO tool and start searching for broad topics related to copywriting, content, and the like.
Then look at the list of keywords that come up in each category, write these down in a spreadsheet, write a blog schedule when you plan to write, optimise and publish your articles; and you're pretty much good to go.
<p><h2><b>Leverage LinkedIn articles</p></h2></b>
We recommend leveraging LinkedIn because it has a great deal of traffic that will direct users to your own website.
Start by writing an article on LinkedIn, and link that back to your website. These articles will then pop up for your Connections and your Connections' Connections.
This strategy will help direct more users to your portfolio without waiting for SEO's payoff.
<p><h2><b>Optimise your Google Business profile</p></h2></b>
Google Business Profile is free for everyone, and allows businesses to create an online profile and generate local, organic traffic.
Do keep in mind though, that your Google Business listing will be tied to a physical address and a phone number, so if you prefer having your office address and/or your numbers private, or you have a virtual office, this might not be the way to go.
Otherwise, a Google Business Profile is great for generating local leads and driving users to your portfolio.
You can use something as simple as a folder in your cloud storage provider (Google Drive, OneDrive, etc.) to store your content examples, and share with clients as needed.
You can post articles on social media, but we recommend LinkedIn because it's a better platform for reaching out to professionals.
You can even export your write-ups as PDF documents, and email them to potential clients.
Here are tips to rank your portfolio in organic search.
<p><h2><b>Subscribe to an SEO keyword research tool</p></h2></b>
There are loads of SEO tools around - Semrush,, Ahrefds, SpyFu, among others. These let you identify key terms people use to find products and services related to yours.
And it's important to have a subscription (free or paid) to an SEO tool because you have access to real data so you know what to do for you SEO strategy.
Plus, you can use SEO tools to know what keywords your competitors are targeting.
<p><h2><b>Plan and launch your portfolio website</p></h2></b>
Great for those running a website, using SEO tools can help you determine the keywords you need to target on your existing web pages.
For instance, if your page covers content marketing services, you can use the same term "content marketing services" in your page content, title, and description.
Do this for as many pages on your website where applicable.
For businesses that are still building a new website, you can plan your content from the ground up. You can start with writing about the services you're offering, and use an SEO tool to find keywords that match these services.
<p><h2><b>Create a blog calendar and strategy</p></h2></b>
You also need to get creative with your blog content to help drive more organic traffic. Once again, your SEO tool comes in handy.
Once you get started into writing content for your blog, target topics that will drive traffic to your website such as going into your preferred SEO tool and start searching for broad topics related to copywriting, content, and the like.
Then look at the list of keywords that come up in each category, write these down in a spreadsheet, write a blog schedule when you plan to write, optimise and publish your articles; and you're pretty much good to go.
<p><h2><b>Leverage LinkedIn articles</p></h2></b>
We recommend leveraging LinkedIn because it has a great deal of traffic that will direct users to your own website.
Start by writing an article on LinkedIn, and link that back to your website. These articles will then pop up for your Connections and your Connections' Connections.
This strategy will help direct more users to your portfolio without waiting for SEO's payoff.
<p><h2><b>Optimise your Google Business profile</p></h2></b>
Google Business Profile is free for everyone, and allows businesses to create an online profile and generate local, organic traffic.
Do keep in mind though, that your Google Business listing will be tied to a physical address and a phone number, so if you prefer having your office address and/or your numbers private, or you have a virtual office, this might not be the way to go.
Otherwise, a Google Business Profile is great for generating local leads and driving users to your portfolio.
