7 tips to prepare your Shopify Store for BFCM sales
Black Friday and Cyber Monday discounts are almost approaching.
It's a bargain-paradise, hunter's and savvy buyers are already preparing their wallets.
It's the most essential time of year for Shopify shops to position their offers correctly and capitalize on the shopping binge.
You've been planting as an ecommerce brand all year. Your brand has worked out, researched opposing movements, spent hundreds of hours on the field fine-tuning motions, and you are now ready.
The fourth quarter is the time to reap your crop. Don't be afraid to say it.
Here are some last-minute Black Friday Cyber Monday (BFCM) sales strategies to help boost your revenue.
Make your offer simple
Don't make it difficult for customers to calculate their savings. Make an attractive, straightforward, and uncomplicated offer.
Instead than forcing users to submit a coupon code, use automated discounts. Some effective pricing strategies include flat percentage discounts, flat dollar discounts, or buy 1/get 1 offers.
Create a landing page to attract email subscribers
While this strategy is essential for any Shopify company, it works especially effectively if you have a huge following on social media but a small email list.
Email is still one of the most effective things to use over the BFCM weekend.
You have total control over your email messaging, timing, and who sees it.
Create a landing page with an email sign-up form several weeks before BFCM and encourage customers register if they want to be updated about your BFCM sales.
Then, promote it on your social platforms to increase sign-ups.
Create a new sales collection targeting keywords
Keep a generic collection or landing page URL slug on available that may be employed year after year.
That is, do not include the year in the slug. This allows you to reuse the collection for each BFCM and profit on any hard-earned backlinks you may accumulate over time.
The page's SEO performance will only improve with time.
For brand and niche-related keywords, this page can explicitly target Black Friday and Cyber Monday keywords.
Each year, just change and update the collection or page name to correspond with the year.
Promote your sale to affiliates
If you have an affiliate program, now is the time to inform your devoted affiliates about your BFCM sales.
It's an opportunity for them to profit from the sales time while advertising your offers.
You may take it a step further and give them first dibs on sales. Some VIP treatment never hurts.
Offer an extra commission for reaching sales milestones or rewards for top affiliate sales to sweeten the bargain.
Get in first before the rush
Consider employing the same BFCM methods, but starting your sales earlier.
The goal here is to get in before the crowds. It's a stealthy approach for attracting clients who are waiting for the deals to begin.
A preliminary sale also allows you to beat the postal rush.
Be bold in your messaging
Now for some motivation.
Too many brands are apathetic. They don't want to publicize their sales on social media for fear of oversaturating feeds or being too intrusive.
They don't want to email their list because they are afraid of bothering people.
They may send out one email advertising the offer, but it comes across as unsure and sounds like, "Hey, customer, might you want to purchase from us." Here's our proposal, but don't worry, we won't be insulted if you don't accept it. Maybe you'll go with my competitor instead. That's OK. Can we remain friends? "
Those emails may convert a few people, but you're leaving a lot of money on the table.
Email is still one of the most effective sales platforms.
Your email list may be a goldmine if done correctly. But don't wait until the night before Thanksgiving to send your list.
If you haven't been emailing your list on a regular basis in the previous several months, now is the time to start.
Inform your followers and consumers about upcoming events.
If you're concerned about overburdening your existing email list, send an email inviting them to sign up for sales updates. This will then flag them for incoming emails, preventing you from spamming clients who aren't interested.
