How to track customers and revenue from SEO in your CRM

by WarriorForum.com Administrator
5 replies


How to track customers and revenue from SEO in your CRM

As an SEO expert, you've most likely battled to demonstrate how your efforts affect bottom-line business metrics like consumers and revenue.

It's simple to set up Google Analytics and monitor how many visitors come from organic search, and you can even track the number of leads if you enable Goal Tracking on form submissions.

However, getting the same attribution data into your CRM and reporting on KPIs like how many new sales chances were produced by SEO, how much pipeline, the number of new customers, and so on has previously been far more difficult.

Here's how.

Use UTM parameters
Add UTM parameters to your links to track specific campaigns and sources. This will allow you to track customer acquisition and revenue from SEO in your CRM.

Integrate your CRM with your analytics platform
Connect your CRM to your analytics platform (such as Google Analytics) so that you can see customer and revenue data from SEO in your CRM.

Use goal tracking
Set up goals in your analytics platform to track customer conversions and revenue. This will allow you to see how much revenue is coming from SEO in your CRM.

Use event tracking
Use event tracking to track specific actions on your website, such as form submissions or phone calls. This will allow you to see which pages and keywords are driving the most conversions and revenue.

Create custom reports
Create custom reports in your CRM that show customer and revenue data from SEO. This will allow you to easily see how SEO is impacting your business.

Use attribution modeling
Use attribution modeling to see how different marketing channels are working together to drive conversions and revenue. This will allow you to see the true impact of SEO on your business.

Use calls to action
Use calls to action to encourage website visitors to take specific actions, such as filling out a form or making a purchase. This will allow you to see how many customers and how much revenue is coming from SEO in your CRM.
#crm #customers #revenue #seo #track
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  • Profile picture of the author bountifulbreast
    I love how you discussed on how to track customers and revenue from SEO.
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  • Profile picture of the author jahanziab ahmed
    There are a few steps you can take to track customers and revenue from SEO in your CRM:

    Set up UTM parameters: Use UTM parameters to track the source of website traffic, including traffic from SEO. This will allow you to see which pages and keywords are driving the most traffic to your site, and which leads and customers are coming from SEO.

    Use tracking codes: Add tracking codes to your website that will allow you to track customer behavior, such as page views and form submissions. This will give you insight into which pages and keywords are most effective at converting visitors into leads and customers.

    Integrate your CRM with analytics: Connect your CRM with an analytics platform like Google Analytics to track customer behavior and revenue data. This will allow you to see which leads and customers are coming from SEO, and how much revenue they are generating.

    Use lead scoring: Set up lead scoring in your CRM to assign a score to each lead based on their behavior and demographics. This will allow you to see which leads are most likely to convert into customers, and which are coming from SEO.

    Track conversions: Set up conversion tracking in your CRM to track when a lead converts into a customer. This will allow you to see how much revenue is being generated from SEO, and which pages and keywords are driving the most conversions.

    Regularly analyze your data: Regularly analyze your data to see how your SEO efforts are impacting your customer acquisition and revenue. Use this data to optimize your SEO strategy and make data-driven decisions about which pages, keywords and campaigns to focus on.

    It's important to note that depending on the CRM you are using some of the steps above might be different or not applicable.
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  • Profile picture of the author Agha Sahad Khan
    Great article on how to track customers and revenue from SEO. Your suggestions of using UTM, integrating CRM and analytics, and goal tracking are helpful.

    Thanks for sharing!
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  • Profile picture of the author StephBren
    Thanks for your insights! It's great to hear you have a good understanding of how to track and measure the impact of SEO efforts. I especially like the idea of using UTM parameters and calls to action to gain visibility into how SEO is impacting our bottom-line metrics. I'm sure this will be a big help in demonstrating the value of our SEO efforts.
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  • Profile picture of the author StephBren
    Thanks for your insights! It's great to hear you have a good understanding of how to track and measure the impact of SEO efforts. I especially like the idea of using UTM parameters and calls to action to gain visibility into how SEO is impacting our bottom-line metrics. I'm sure this will be a big help in demonstrating the value of our SEO efforts.
    {{ DiscussionBoard.errors[11742702].message }}
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