Five important focus areas for SEO managers

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If you want to give your website a visibility boost and drive more organic traffic, SEO is the secret sauce you need. As we charge ahead into the rest of 2023, let's dive into five crucial elements that should be on your radar to dominate the SEO game.

Mobile optimisation
With mobile devices dominating internet usage, it's vital to ensure your website is optimized for mobile. Mobile-friendly design, fast loading times, and responsive layouts are essential for providing a seamless user experience on smartphones and tablets.

Voice search optimisation
Voice search is rapidly gaining popularity with the rise of virtual assistants like Siri and Alexa. To stay ahead, optimize your content for voice search queries by focusing on conversational and long-tail keywords. Structured data implementation can also boost your chances of appearing in voice search results.

Google places a strong emphasis on user satisfaction, making UX a crucial factor for SEO success. Enhance your website's navigation, page speed, and overall usability to create a seamless browsing experience. Prioritize readability, engagement, and value in your content to keep visitors coming back for more.

Expertise, Authoritativeness, and Trustworthiness (E-A-T) have long been important ranking factors. Establish your brand's credibility by creating high-quality content that showcases your expertise. Acquire backlinks from reputable sources, encourage positive user reviews, and demonstrate trustworthiness to build a strong online reputation.

Core Web Vitals
Google's Core Web Vitals have gained significant importance in ranking websites. These metrics focus on aspects such as page load speed, interactivity, and visual stability. By optimizing these vital elements, you can enhance user experience and improve your website's visibility in search results.
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