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The arrival of Google Analytics 4 understandably has people nervous. Using its increased capabilities means learning new processes and thinking about things in new ways. We’re here to help. Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’ve put together a multi-part guide to getting started with GA4. Go here for our previous installment. An essential fact about GA4: It’s a work in progress. You shouldn’t be using it as your primary analytics tool yet. There are important functions which haven’t been released yet. “So yes, we should all be setting up our GA4 to ...

Good content is still key to a successful website. But what makes good content? That’s the million-dollar question, right? Higher Google Rankings = More Traffic You can rank well with higher-quality content. This can be observed with Google focusing more on user experience signals like click-through rate, bounce rate, and pogo, among others. But how much of a difference does that make? Well, a #1 ranking gets 10x+ the traffic of position #10 for a single keyword. Top-ranking content ranks for many more keywords and can bring in 30x+ traffic. In other words, quality beats quantity when it comes to ...

What makes sitemaps so effective and essential, and how do different people approach the task of mapping a website out? So, for the uninitiated, what are sitemaps anyway? And further, why are sitemaps so important? Sitemaps are no different to physical maps and they help users and Google make sense of everything on a website. In fact, they are critical when setting out to create a website and when updating it. Without a sitemap, finding your website can be like finding a needle in a haystack for Google and other search engines. The Different Types Of Sitemaps Most humans are ...

The disruptions brought about by the COVID-19 pandemic have resulted in businesses renewing their appreciation for existing customers, as well as customer journey orchestration (CJO) tools that help guide and enhance the journey. Marketers are especially focused on the latter stages of the journey, with an eye toward fostering relationships that yield recurring revenue. CJO tools are designed to include touchpoints like interactions with customer success representatives, who often deliver the experience supporting those long-term relationships. More broadly, businesses are recognizing that adequate customer experiences are becoming table stakes, making it more difficult to achieve differentiation that drives business success. ...

Bringing users back for breaking news, sales, or an update after a while can help build trust and get more conversions. But, the first hurdle is getting users to agree to push notifications. Let’s learn what push notifications are and then go through some examples of an effective push notification strategy. Step 1: Delay Don’t send push notification requests right away. If your push notification request pops up immediately upon landing, it interrupts the user’s search for needed content. That’s why they might end up pressing, “No thanks.” Instead, try giving your visitors some breathing room. Let your visitors see ...