Optimising your site for voice search

Search engines have started rolling out voice search, and with 71% of consumers already preferring to ask a voice search query, there’s no going back. Voice search is expected to steadily grow in usage, and here are tips to make sure your website can interact with Siri, Alexa, and Cortana seamlessly. Use conversational keywords Short and vague keywords don’t mix well with SEO, and it’s almost always better to use mid-tail and long-tail keywords — the more specific keywords are, the better. And voice search takes it up a notch. You need to use full phrases and questions as if ...