Webinars can be a powerful element of your marketing strategy. The key is not to treat them as a bonus action, but as an integral part of the whole plan.
Webinars are successful because there's a demand for such content from customers. People tend to browse the internet, searching for information about products and services.
A compelling webinar can quickly become a foundation for numbers of content pieces – starting from articles to promote an upcoming project, to social media posts, videos, and infographics.
We’ve covered the what, how about the why? As in, why should you invest in webinar marketing? Simply put: because it will benefit your business. Here are three awesome advantages you’ll experience once you start hosting webinars.
Greater Content Generation
We all know that content is king. The question is, how do you create enough quality content to move the needle for your business? Webinar marketing can help!
The online seminars you host can be recorded, post-edited, and then repurposed into additional pieces of content. For example, you can post clips of your webinar to your Instagram stories. Or upload the entire event to YouTube. Or save specific sections and add them to the customer training section of your company’s website.
Improved SEO Performance
By reposting your webinars to your website and social pages, you’ll be able to drive a consistent stream of targeted traffic to your online properties for free.
Increased Brand Awareness
A well-crafted webinar (don’t worry, we’ll show you how to host a successful webinar later in this article) will enable you to introduce your brand to more people and boost your standing in their eyes. That way, they feel comfortable buying from you in the future.
Better Audience Engagement
Finally, webinar marketing will help you engage with your audience in real-time. This is a benefit that only a few other marketing channels can claim.
This level of engagement will lead to a better understanding of your target audience, deeper relationships with them, and greater customer loyalty.