Everyone knows that useful and engaging content is important to your digital strategies, and it’s essential to define the balance between art of writing and the approach to optimisation.
That being said, focusing on SEO from the onset can massively improve Google Adwords scores, resulting in lower PPC rates for paid search marketing.
Here are 5 tips to make the most out of your content.
Ensure high-quality content and structure
Over and over again, content is king. Think about what your customer wants to know, and where you are being the expert providing them value. From there, you can decide what to say, how your customers will engage, and map out your plan.
You can get started with an editorial calendar to stay organised. While there will always be constant change, that’s no reason to not plan.
Consider the visual experience
Your structure might already be good, but the visual layout could be really bad. Big brands like Apple and Microsoft have high-quality communications across multiple platforms and channels.
From text layouts to proper use of whitespaces and headings, to colour schemes, typography, and imagery, think through the visual experience of your customer as well. Put yourself in their shoes.
A good clean layout will supplement the intuitive structure you already started planning.
