The first weeks of 2022 is usually the time for planning and strategizing campaigns for the rest of the year.
If you have started drafting your plans for the year, here are five important digital marketing trends to help you modify plans, and retool as needed.
Influencers.
Influencer marketing was a $10.24B industry last year, and that will just grow in 2022. Influencer campaigns have provided context and relevance, and even B2B brands have joined the fray — Adobe, SAP, and GE to name a few.
LinkedIn.
The professional social network continues to grow in the digital space, and showed considerable growth in active monthly users and platform engagement.
Experiential marketing.
Businesses are still expected to drive word-of-mouth marketing to earn social attention, and this is the time for marketers to focus on creating experiences at every stage of their interactions with customers.
Faster websites.
Website traffic is overwhelmingly mobile, but many still don’t have fully mobile-optimised experiences and layouts. With Google’s launching of Core Web Vitals web design, websites speed will become ever more important.
Less is more.
More digital marketing options mean that many businesses are spread too thin across too many channels, and henceforth these channels become too saturated. Start focusing on dominating one channel, and aim to do fewer things better.
