As search engines continue to evolve, it's important for businesses to stay up-to-date on the latest ranking factors to ensure their websites are visible and accessible to their target audience.

With Bing being one of the most popular search engines, it's crucial for businesses to understand the key ranking factors that can impact their website's performance. 

In this article, we'll explore seven Bing ranking factors that are expected to affect websites in 2023. By understanding and prioritizing these factors, businesses can improve their chances of ranking higher on Bing and reaching their target audience.

Content quality
Bing values high-quality content that provides value to its users. Websites that create fresh, original, and engaging content are likely to rank higher than those with thin, duplicated, or low-quality content.

Mobile optimization
With the rise of mobile browsing, Bing has been giving more importance to mobile-friendly websites. Websites that are optimized for mobile devices and have fast page load times are more likely to rank higher on Bing.

User experience
Bing also considers user experience as a key ranking factor. Websites that are easy to navigate, have clear calls-to-action, and provide a seamless browsing experience are more likely to rank well on Bing.

Site speed
The speed at which a website loads is a critical factor in determining its ranking on Bing. Websites that load quickly are more likely to rank higher than those that take a long time to load.

Backlinks
Bing also values high-quality backlinks that come from reputable and relevant websites. Websites that have a diverse range of high-quality backlinks are more likely to rank well on Bing.

Security
Bing places great importance on website security, including the use of HTTPS protocol and SSL certificates. Websites that are secure are more likely to rank higher on Bing than those that are not.

Social signals
Bing also considers social signals when determining the ranking of a website. Websites that have strong social media engagement and social sharing activity are likely to rank higher on Bing.