If you are a small or medium-sized business looking to get started with email marketing, there are a few key things you should keep in mind.

First, make sure you have a clear goal in mind for your email marketing campaign. This could be to increase sales, promote a new product or service, or simply to stay in touch with your customers.

Next, you will need to build a list of email contacts. This can be done by collecting email addresses from customers who make purchases in-store or online, as well as through sign-up forms on your website or social media pages.

Once you have a list of email contacts, you can use an email marketing service to create and send your emails. There are many email marketing services available, ranging from free to paid, so choose one that meets your needs and budget.

When creating your emails, make sure they are visually appealing and easy to read. Include a clear call-to-action and make sure your emails are mobile-friendly, as many people will read them on their smartphones.

Finally, be sure to track and analyze the results of your email marketing campaigns. This will help you understand what is working and what is not, and allow you to make changes to improve your results in the future.