With a whopping 500 million daily active users, never count out Instagram in your 2022 strategies. Adding new guidelines and tweaks will surely help improve your results, and get more people to open your links, or just perhaps engage with your page.
As with every social platform, Instagram continuously adds new features, hence marketers have to adjust plans accordingly. We have put together key recommendations to give your Instagram a good first impression.
Account handle
It's a given, but your profile handle should be the full name of your business/brand. And for consistency, all your social media profiles should have the same handles.
Account name
As with your account handle, your business account name should, well, be the name of your business/brand. There are marketers however, who use their actual names, so it's a good idea to add your profession on this line so audiences can see what your content is all about.
Profile image
If you're running a business account, it's almost always apropos to use a high-quality image of your logo. For influencers and individuals, professional-looking photos will look great on social media accounts.
Profile bio
Your profile bio is your elevator pitch, so it must be concise and gives your audience a solid understanding of what your brand is all about.
Profile link
In most cases, your profile link should always lead to your website. However, some marketers constantly update their profile link that directs to a signup page, a promo page, or perhaps the latest blog entry. And you can entice your audience by adding a "link in bio" to your posts.
Story highlights
Instagram Stories are the staple of Instagram, and because users often scroll through your stories before sifting through your photos, it's important to showcase your Story highlights, complete with labels and a cover photo.
