How to track customers and revenue from SEO in your CRM
As an SEO expert, you've most likely battled to demonstrate how your efforts affect bottom-line business metrics like consumers and revenue.
It's simple to set up Google Analytics and monitor how many visitors come from organic search, and you can even track the number of leads if you enable Goal Tracking on form submissions.
However, getting the same attribution data into your CRM and reporting on KPIs like how many new sales chances were produced by SEO, how much pipeline, the number of new customers, and so on has previously been far more difficult.
Use UTM parameters
Add UTM parameters to your links to track specific campaigns and sources. This will allow you to track customer acquisition and revenue from SEO in your CRM.
Integrate your CRM with your analytics platform
Connect your CRM to your analytics platform (such as Google Analytics) so that you can see customer and revenue data from SEO in your CRM.
Use goal tracking
Set up goals in your analytics platform to track customer conversions and revenue. This will allow you to see how much revenue is coming from SEO in your CRM.
Use event tracking
Use event tracking to track specific actions on your website, such as form submissions or phone calls. This will allow you to see which pages and keywords are driving the most conversions and revenue.
Create custom reports
Create custom reports in your CRM that show customer and revenue data from SEO. This will allow you to easily see how SEO is impacting your business.
Use attribution modeling
Use attribution modeling to see how different marketing channels are working together to drive conversions and revenue. This will allow you to see the true impact of SEO on your business.
Use calls to action
Use calls to action to encourage website visitors to take specific actions, such as filling out a form or making a purchase. This will allow you to see how many customers and how much revenue is coming from SEO in your CRM.