And now for the second piece of our 3 part article featuring Internet Marketing terms!



Infographics are gaining popularity because they place less pressure on a website visitor. They are a form of content marketing that makes use of visual presentations with fun and colorful designs to display content. Just as tables simplify a difficult data, infographics simplify complex messages and help to capture and maintain a website visitor’s attention. Images, cartoons, symbols, etc. are some of the infographic methods that many companies and website owners are using to entertain and at the same time inform their audience.

Content Management System


WordPress is an online and an open-source website creation written in PHP (Hypertext Preprocessor). It is indubitably the easiest and most powerful blogging and website content management system that has ever existed in a user-friendly form.


AWooCommerce is a device used in selling products and services. Particularly, it makes the sales of products and services reasonable and available. Both digital and physical products could be sold, inventory and shipping could be well-managed, payments could be obtained safely, and taxes organized spontaneously on Woocommerce platform.


Shopify is an ideal e-commerce solution that enables you to create an online store to market your goods. It allows you to organize your products, personalize your storefront, receive credits card payments, and trace and reply to orders - everything done on the computer.

Customer Relationship Management

Customer Relationship Management (CRM) is the capacity of a product or company to hold on to its customers over a given period of time. It looks at ensuring that customer of a particular product or business continues to employ that product without patronizing or defecting to other products or business providers. The ability of any company or product to hold on to its customers for a long period shows its customer retention capacity.

Content Management System

A content management ѕуѕtеm (CMS) iѕ a computer аррliсаtiоn оr set оf аffiliаtеd programs thаt can be uѕеd to сrеаtе and process digitаl соntеnt. CMS еndеd up bеing a buzz wоrd in thе web dеvеlорmеnt ѕесtоr bу virtuе of itѕ bеnеfitѕ.


Above the fold

Above the fold is a term used to describe the content that is immediate visible when opening up a website or application.

Below the fold

Below the fold is a term used to describe the content that is not immediately visible when opening up a website or application.

Call-to-Action (CTA)

A CTA, or Call to Action, is an interface element that motivates a user to commit an action you are telling them to do. This element is vital to conversion rate optimization (CRO).

Conversion Rate

Conversion rate is the number of users performing a desired action, whether filling out a form, buying a product, or whatever goal of the web page may be.

Open Rate

An open rate is a percentage of the amount of recipients who have opened and looked through your email.

Click Through

A click through is an act of clicking through an online ad to the merchant’s destination. A click-through appears on the last-touch channel.

Click Through Rate

A click through rate, or CTR, is a metric that calculates the number of click-throughs advertisers get on their ads per number of impressions, expressed as a percentage.

AB Test

A/B testing (bucket testing or split testing) is an act of contrasting two versions of a web page or application to decide which one is better in terms of performance. It is essentially a test where two or more variations of a page get shown to users randomly, and statistical analysis is used to decide which of the version performs better in a given conversion goal.

Split Test

Split testing (also known as multivariate testing or A/B testing) is a practice of performing controlled and randomized tests with the specific aim of optimizing a website metric, like clicks, form completions, or purchases.


Average Order Value (AOV)

Average Order Value, or AOV, is an e-commerce performance metric that calculates the average dollar amount expended every time a visitor or customer puts an order on a website or mobile app.


eCommerce, is that act of buying and selling goods and services over the internet. Any business participating in online sales is relevant to the eCommerce industry.

Cart / Shopping Cart

A shopping cart is on an online merchant site is a piece of software which got its term from a grocery store shopping cart.

Social Media Marketing

Social media marketing is a method for businesses to connect with their target demographics over the internet through social media platforms like Facebook, Twitter, Instagram, and LinkedIn.



Email is one of the oldest methods of online information exchange.


An email service provider, or ESP, means nothing to casual email users. However, for e-mail marketing specialists, it refers to the backbone of all their marketing communication.


Email is one of the oldest methods of online information exchange.


An email service provider, or ESP, means nothing to casual email users. However, for e-mail marketing specialists, it refers to the backbone of all their marketing communication.


Simple Mail Transfer Protocol, or SMTP, is the basic protocol for email services on a TCP/IP network.


DomainKeys Identified Mail, or DKIM, is an email authentication process that helps protect both email senders and receivers from dangerous and malicious emails such as forged and phishing email. It lets an entity take responsibility for an email message. The entity acts as a handler of the message, either as the originator or intermediary. Their reputation is the basis for evaluating whether to trust the message for further handling, such as delivery.


Sender Policy Framework or SPF is a mail authentication system that enables mail servers to confirm if mails being received are sent from authorized domains. The SPF is an initiative that protects email recipients from email spoofing - the alteration of email sender’s information by spammers.


Landing Page

A landing page is the first page a person sees when they browse your website.

Doorway Page

Doorway pages can also get referred to as jump pages, gateway pages, portal pages, entry pages, etc. They are designed to favor specific phrases when entered into search engines. This improves traffic on sites.

Funnel (Sales Funnel)

A sales funnel is also referred to as revenue funnel or sales process. It is a term that involves the buying process that customers are led through during the purchase of products.

Growth Hacking

Growth Hacking

A growth hacker can be classified as a mix between web development and a digital marketing expert that combines analytics, creativity, marketing techniques, product improvement, curiosity and social metrics. All with the aim of increasing sales, growing the number of users that frequent a start-up and also building a sustainable market presence. Opinions on the proper definition of the term have always been divided.