Warrior Learn - social media

Marketing Land reports that Facebook won’t be including advertiser ads on its newly launched Facebook News Tab, but publishers will be able to monetize content in the same way they do within other areas of the platform. In a nutshell, the content featured within the new dedicated Facebook News section may contain Instant Article ads, but advertisers who’ve been hoping to get a feed ad placement option within Facebook News are going to be disappointed – for now. Facebook has confirmed it won’t be distributing ads to the new section. If you’re one of those hopeful advertisers, however, all is ...

In a world where the continuously growing trend is interacting online, businesses need to make sure they’re keeping up. In fact, 56 percent of people would rather message a business than call for customer service. Facebook Messenger is the world’s most popular messaging app with over 1 billion users each month. It’s an easy way for people to connect with each other. So why shouldn’t it be an easy way to connect with businesses? Facebook Messenger marketing is a relatively unexplored territory in terms of marketing tactics, but it has so much potential. That’s why I’m here to show you ...

A new article on Marketing Land reports that Snapchat have added a whole bunch of updates. Snap Ads are getting longer, there are now more interactive features for its six-second non-skippable commercials, and Goal-Based Bidding. The newly introduced bidding option will allow advertisers to optimize their content for fifteen-second video views. As well as this, Snap Ads will now be able to run up to three whole minutes in duration – in the past, the maximum length allowed was just ten seconds, so that’s a relatively massive hike. There isn’t going to be any change to how users interact with ...

A new article on Search Engine Journal reports that YouTube’s recent move to introduce Video Reach Campaigns is just the latest reason why - if you haven’t already - you need to learn programmatic ad buying and accept that data-driven creative is here to stay. So, just ahead of Advertising Week, YouTube has launched a new way to run video campaigns. Video Reach campaigns make it possible for an advertiser to use three different video formats — six-second bumper ads, plus skippable and non-skippable in-stream ads — in the one campaign. And here’s the science bit: Google will be working ...

Social Media Today reports that Facebook has just announced it’s removing the Group Stories option. The social media mammoth isn’t giving much notice either, the move is effective from 26th September. The Social Network only recently announced the addition of a multi-contributor Stories option for public figures, and now it’s followed that new feature up by removing 'Group Stories' functionality. That enabled Facebook group members to be a part of a Story that was common to the whole group. Facebook made the announcement last week: "On September 26th, we will be sunsetting group stories. At that point, no new group ...