What Are The Main Factors In SEO Ranking?

What Are The Main Factors In SEO Ranking?

We all agree to the fact that having a website nowadays is just another common thing. You got a product or a service to offer? The first thing you do is put it up on a website for people to see and buy/inquire about it.

The thing to keep in mind is, everyone does the same! So, what would make your website a better one than others? What is so special about your website that the prying eyes of your potential customers should take notice of it? Well, all these small questions are a part of a much bigger term known as the Search Engine Optimization or SEO.

What Exactly Is Search Engine Optimization?

SEO or Search Engine Optimization basically means to optimize a website in a way that would make the website more visible in search engine results.

The keywords that are used should be relevant to the content of the website. You cannot just put irrelevant keywords and expect your website rankings to soar.

Nowadays, to get noticed in search engine results is everything. SEO gives you that ability. It is generally the quality controller for your website. SEO ensures that your website gets the desired traffic and takes your website to the top of search results.

You see, getting good rankings in search engine is extremely important for every other website and for that SEO seems to be a great option. One of the leading component of the online world, SEO has an approach that will certainly increase your website rankings.

Why Do We Need SEO?

In this digital world, everyone now wants to have a place on the Internet. You see thousands of blogs and other websites being launched every second with the purpose of entertaining or proving some products to the public.

Statistics prove the fact that with the increasing number of websites, the growth of the internet has been exponentially rising from the past few years and will continue to do so.

All of these factors lead to huge competition in the online market. This is where Search Engine Optimization helps you get a lead. There are many uses of SEO, more than you know it. It is a very important part of the online marketing world and here’s why:

It’s Affordable

One of the most asked questions among online marketing community is regarding the cost of Search Engine Optimization. The effectiveness of SEO is certainly unparalleled though some people think twice before actually going for it, due to pricing.

Well, there is nothing to worry about as SEO is pretty affordable and not at all expensive. It really depends on the content and the type of the website. Let’s take the example of an entertainment blog. The cost for SEO of this site would definitely be less than that of an e-business site.

The marketing range of a website is also a deciding factor, it’s true that a website with a bigger revenue will have more cost for SEO.

You Get Your Rankings

Everyone wants to get good rankings in search engine. It is a vital requirement for a website’s success. Getting a rating that is good by Google’s standard means that the website will have more profit.

Search engines mostly prefer those websites which have high quality content through SEO. Modify your website with SEO and get recognised pretty easily by the different search engines.

Online customers always search for webpages by keywords or content. Getting you an easily visible website is what SEO does for you.

It’s Reliable

A good website is one that the visitors can rely and depend on for providing the best services. This is what ensures the growth of your website and makes it a popular one in the search results.

Customer-friendly content makes routing a pretty easy task. And also when people are able to get to your website by a fewer number of clicks, then it’s a plus point.

With technology rising, mobile phones are now a very important source for website traffic. So to have mobile friendly content is also a requirement for a website’s growth.

The speed, with which a website loads, is also an indicator of great potential. SEO develops these features in your website to fuel up the speed of the site and also its efficiency.

You Website Gets Profits

Another huge benefit of SEO is that you get your profits once you make your website worthy of rankings. One of the most useful methods of earning, SEO is a great way to score profits for your website.

Once you optimize your site with the help of SEO to make it more recognisable in the search engine results, you’ll see that the profits have increased for your website, and your ROI will be positive.

Advertisers offer better pricing to websites that have high traffic and SEO is the thing that makes all of it possible. The more clicks, the better.

Making Money From Advertisements

Advertisements on websites are an amazing way of earning money. E-commerce sites are the ones that make the most profit out of advertisements.

However, it’s not as easy as it seems. To be able to create an ad that appeals to the customers is a very challenging task. This creates the need for SEO.

With the help of it, the websites are optimised efficiently to make more profits from the ads. Effectively designed websites are what makes a website more visible and gets more clicks from the visitors.

Build Up Social Connections With SEO

Social media is one of the main factors that are useful in the enhancement of visibility of a website. It is very beneficial for a website’s traffic if it can utilize the social channels in a proper and efficient way.

One of the important factors for web traffic, social media helps put the website in one of the top positions of search engines if you have engaging audience. And how to make the proper use of social media? Well, that would require an entire article on its own.

With the help of this technique, it is extremely simple to understand the needs and requirement of people and then base your website on it.

Branding

Branding is an essential requirement for ranking a website. It has the power to control the position of your website. Google has made algorithm updates to favor trusted brands in search results.

With the help of SEO, you can make your brand look a lot better so that it becomes more appealing to the users and they can’t help but choose your product. The reputation of your website increases once SEO has been completed.

Factors That Contribute To The SEO Rankings

Getting a great ranking on Google’s search results is the primary goal of every website developer. SEO is an essential strategy which helps with that.

It optimizes your website in such a way that it becomes easily traceable and increases the chances of being clicked more often by the users, thus increasing the traffic to your website.

SEO is very important for marketing of any product. Although the face of SEO keeps on changing from time to time, there are some factors that still control the basic SEO techniques. These factors not only increase your visitor traffic but also ensures that your website gets the most number of clicks.

Content Is King

Have you ever come across the phrase ‘content is king’ in your entire career in website development? If you have then you certainly know why. The content of a website is the primary deciding factor for web traffic and to increase it’s rankings.

A high-quality content is basically a detailed explanation of the product or the search query. But why is the content quality so important? It is because when the users check a website, the first thing that’ll catch the eye of the visitor would be the content quality. More high-quality content means more clicks, more engagement, more time on site, better rankings, more traffic, more revenue.

Also, the content length or the word count of the content is a deciding factor too. The more detailed and interesting your content is, the more clicks it will get. It is seen that the content with a relatively higher amount of comprehensive and word length gets more ratings.

One of the best ways to ensure traffic is to use the semantic search option and optimize the use of keywords targeted in the content of your website. Get a thorough understanding of semantic searches and you will know how it helps in making your content more visible to the customers online.

Backlinks Are Always Essential

Backlinks are certainly among the top factors that decide the ranking fate of a website one of the important factors, the backlinks are responsible for the strongest ranks in Google’s results.

How does it work? Well basically, the more links you can get from high-quality domains, the better for you. High-quality backlinks provide the opportunity to have the top ranks for websites.

It is absolutely essential that you put the most attention in getting quality backlinks for your website. Otherwise, with Google algorithm updates which are meant to wipe off the profile with low-quality backlinks, your website might not even get to see its shining days of glory.

Mobile-Compatibility

Technology has advanced in such a way that mobile phones have become an integral part of both, our lives and the online search engine world. Recently, with the mobile-first indexing taking place, all the websites now have to be compatible with the mobile devices.

The compatibility that a website has, with the phone is also a deciding factor in SEO ranking.

This is a huge change when compared to the past when desktop versions of websites were designed first and then the mobile versions. But now, the mobile versions have gained an advantage against the desktop ones. So to make sure that your website gets the rankings that you want by making it mobile-compatible.

Site Speed

Now that mobile-first indexing has claimed its reign, the speed at which a site loads itself has also gained more importance as a deciding factor for rankings.

Websites that have a slow speed of loading are having a tough time trying to have a decent rank in the search results.

The goal of Google is to make the experience of searching very easy and comfortable for the visitors and for that the site loading speed is an extremely important factor.

Local SEO

Local SEO is an integral part of the SEO campaign. So, for local businesses who want to have a higher ranking on Google’s algorithm’s, then this is the factor that they need to work on. Especially small and local businesses as they are the ones to get wiped off pretty easily.

Schema Markup

Schema codes are an essential part of search engine rankings as they help in providing the search engines a better scope to understand certain different texts and information such as phone number, addresses, review, and much more.

Schema codes are recommended for several different types of businesses whether they are small or big, as this can be a really beneficial cause for them. The small businesses need to expand their word by providing certain information such as locations and other information which can be done by schema codes.

Social Recognition And Brand Power

Recognisable brands and products have more chances of getting noticed by Google. So the more followers or traffic a site can get, the better recognition will it get from Google’s algorithm. Also, social media recognition is a pretty important factor which decides the fate of a website’s authority.

However, only social media signals alone or only brand power alone won’t be able to provide or increase your rankings. These two factors need to co-relate with each other to intensify the results. Only then will a website get recognised by more traffic.

Domain Strength

Exact-match domains have been dominating the search result rankings with their power from the beginning of time. And even now the presence of domains can be felt, but it’s extremely low compared to what it was earlier.

Having your keyword in the domain still has a little advantage. Domain age is an important factor for deciding the rankings of a website. Google puts more weightage on domain names that have been live for a few years compared to brand new names.

Some Mistakes That Could Make You Lose Your SEO Rankings

So now that you know all about the factors that are responsible for the rankings on Google’s search results, you are all set to enter the world of online business and make your mark.

But still, there are a few mistakes that people make after their webpages start to get good results. This a pretty good reason to worry because just one mistake can make your website rankings go flushing down the drain.

So it’s essential that you do not make these mistakes that could make the rankings of your website go back down again.

Having An Outdated Keyword Strategy

30% of search queries are new everyday, people have started to ask real questions, longer tail keywords for searching the web instead of just generic keywords as before. So it is possible that if your website has only generic keywords then it won’t even be visible in SERP’s.

This could ultimately cause you to lose the usual traffic that you had and as a result, the rankings of your website will drop down again. Make sure that you stay updated with the online ‘languages’ of the users so that you can update your keyword strategy.

Failing To Match The Google’s Updates

Google has a dedicated group of people working on improving their search algorithm. There are more than a few hundred updates every year.

Google updates happen quite a few times in a year most of these updates create a storm for websites and webpages that fail to match up to the expectations of Google.

These updates disrupt the websites that are not in compliance to match their webmaster guidelines and it’s essential for web developers to maintain a healthy website so that the Google updates won’t affect them much.

One of the major addition to Google updates is the Penguin, a system meant to wipe out the websites that have low-quality backlinks in their profile. Now that’s something that you don’t want to happen to your website.

Not Being Competitive Enough

The world of Search Engine Optimization is a very competitive one. In order for one website to gain a decent ranking, the rankings of another website have to go all the way down.

In this competitive world if your website fails to gain the traffic that is required for securing the top ranks, then it will ultimately tank and you will see your website going downwards the rank ladder.

Once a website gets top rankings, most developers just leave it like that and don’t bother to modify or update the content, this is a mistake that should be avoided. Believe me when I say, if you don’t hold your position in Google’s rankings, someone else will.

Losing High-Quality Links

Another important reason which could make you lose the traffic from your website is the absence or losing of good and quality links. Good-quality link acts as a lifeguard for your website and losing them would be a very big mistake.

Always make sure that you keep on pursuing high-quality links from trusted sites. Not only will this provide your website with traffic but also it will make sure that your website reaches the top positions of Google’s results.

To Sum Up,

If you have no rankings, then you have no business. Nowadays, being in the 2nd and 3rd pages of the search engine results is certainly not enough to make profits. Studies have proved the fact that the links that appear on the first page of the search results have the maximum chances of getting clicked by users.

SEO helps you achieve that goal by taking your website into one of the top location is the search results page.

Over to you. I would like to hear about your thoughts on what do you think are the most important ranking factors. What factors have worked the best for you, let us know in the comments below.