New start up - How to begin?

9 replies
I am not sure if this is the appropriate thread to post this inquiry, but I am wondering if anyone can give me advice or tips.

I have created a new product, and I need help in finding interested investors for this product. Any resources or websites you can suggest for me?

Thank you so much!
#begin #start
  • Profile picture of the author John Rogers
    You're looking for people to invest in your business for an equity share?

    Comparison of crowd funding services - Wikipedia, the free encyclopedia
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    • Profile picture of the author melanie5
      Thank you for the link! It is very useful! Yes I am.
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  • Profile picture of the author Victor Edson
    For investors, I would recommend somewhere like kickstarter or another crowd funding site.
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    • Profile picture of the author melanie5
      Oooh thank you! That is helpful. Sure I will check it out!
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  • Profile picture of the author rankingspecialist
    How about doing some testing first? I suppose most investors will not be too excited about something that has not been tested. Do you have a business plan, or at least the strategy to reach your target market? Remember, what will an investor want to know before they invest in you.

    Just some things to think about.
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    • Profile picture of the author melanie5
      Thank you. I did test the product but only for one user. I think I need to test more to prove it for the investors that it is a reliable product. This got me thinking.
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      • Profile picture of the author NobleSavage
        Don't know if your product would fit, but you could apply to one of the many tech incubators. Top Startup Incubators And Accelerators: Y Combinator Tops With $7.8 Billion In Value - Forbes

        If accepted they would do a lot more for you than the crowd funding route.
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        • Profile picture of the author kilgore
          This all depends on what type of product you have, what you need the money for and where you are in the development of your product and your company. The "traditional" funding route for startups is something like:
          1. Yourself
          2. Your friends and family
          3. Angel investors
          4. Venture capital
          But this route certainly doesn't apply to all businesses in all situations. As to some of the other comments:
          • Crowd-funded projects generally work best when you can promise something in return for a "donation". So if you're creating a physical product, something like that might work, but if you're creating a SaaS, it's probably not the best model for you.
          • Incubators can be useful, but I wouldn't look to them as a funding stream. The application timeline can be long and you generally give up a lot of equity for a pretty paltry amount of money. What they do provide (and what they're designed to provide) is expertise and mentorship -- which are often the very things that money cannot buy. But they aren't investment vehicles.

          Lastly, I'd caution you to get investment as late as you can (if you even need it at all). The longer you wait, the more developed your product is, and the more actual users you have, the better terms you'll get. In fact, depending on your business you might not even be able to get investment until you have actual customers. Having tested the product with only one user, I think you have a lot of work to do before you meet with an angel.

          With my company, we made a conscious decision to bootstrap and while of late we've been kinda flirting with the idea of seeking some investment to help us grow, if we did end up going down that path (and I kinda doubt we will) we'd be in a much better bargaining position because we already have a proven idea and a proven user base to build upon.
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