Best way to promote/brand/sell piece of software!?

2 replies
Friend of mine asked me to help out selling his 3 products:
- online poll using the intuitive and easy-to-use admin
- sweepstake snippet (works pretty much the same as poll)
- FB app that alows user to manage sweepstaks via FB login
Now, I'm no marketing genius but I do know he/we need to cover and treat differently promotion, branding and selling. Before you start about search the market and target your audience oddly enough there is one and it's pretty damn narrow + I do not want to spam away every forum I might find as a start and i do not want to spam away my social network contacts with it.
So...need advice on a potential work ahead!? What's your take on this!? Your experience etc. I'd love this to be an open discussion on marketing tactics that others might use as well and I do now there are tricks of trade people are not interested to share but...every little helps even if it's just a nudge in the right direction.
Thanks!
#piece #promote or brand or sell #software
  • Profile picture of the author oWEN tEBB
    Personally my friend. Social media for marketing can be very effective as long as your posts are creative and engaging. Just look at the facts

    1) many many people use social networks today - so this is the quickest way to brand the product quickly....

    2)Many successful marketers use social media to promote. Granted there are some which you can consider spam but if you look hard enough there are some real gems out there. This can be one of your friends products....

    Things you need to consider that can have an impact on how successful you want this promotion to be....

    1) Time you can committ each day to promote these...
    2) What makes the products a must have? Sell the positives!!!
    3) What research have you done on the market the product will be entering? Do you have any competitors?

    Knowledge is key but putting it into action is the most important thing you and your friend has to consider.

    So....

    Draw up a daily action plan....

    Be realistic in your targets....

    Stay focus and remain consistent....

    This is exactly the formula I follow and although im not rich like most people on here or what you see on other forums, I do generate income on a monthly basis that has allowed me to live with freedom.

    Look forward to talking if you get time, otherwise good luck.

    Owen
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