Which launch formula?
Hello all,
I've been selling membership sites and DVD programs for my dog training business for some time.
I've never done a launch. When I had new products I'd simply put them on the site and people would discover them as they discovered them. I know, stupid.
In any case, I'm coming out with what I think (and preliminary research is showing) to be a really cool and exciting product. I'm shooting for the first part of December, just before Christmas. It will be a DVD set, probably have a workbook, and it will also be made available online after purchase so they can start watching videos online while their DVDs get shipped out. I'm looking to sell it in the range of $197 or so.
I want to try a launch with this new program. I just started filming it today so my thought was that I could build interest by showing clips, talking about it, etc.
I've got a FB page with a couple thousand fans and a list of about 20,000 dog owners (admittedly, not a terribly responsive list).
But I don't have a formula for the nuts and bolts. What I'm looking for is either a free resource that outlines a plan, a paid program, or someone who can coach me on things, heck, even blog posts talking about successful launches so I can get my brain juices flowing on topics like:
- How to use FB ads to start creating a list
- What kind of content to release, on what kind of schedule, what types of calls to action to include, etc.
- Integrating social media with my list with my offering, etc.
- How to build hype
- And just about everything else I don't know
I know there are some pretty tried launch formulas and sequences. I'm hoping to get some good feedback on what you'd recommend.
I've been selling membership sites and DVD programs for my dog training business for some time.
I've never done a launch. When I had new products I'd simply put them on the site and people would discover them as they discovered them. I know, stupid.
In any case, I'm coming out with what I think (and preliminary research is showing) to be a really cool and exciting product. I'm shooting for the first part of December, just before Christmas. It will be a DVD set, probably have a workbook, and it will also be made available online after purchase so they can start watching videos online while their DVDs get shipped out. I'm looking to sell it in the range of $197 or so.
I want to try a launch with this new program. I just started filming it today so my thought was that I could build interest by showing clips, talking about it, etc.
I've got a FB page with a couple thousand fans and a list of about 20,000 dog owners (admittedly, not a terribly responsive list).
But I don't have a formula for the nuts and bolts. What I'm looking for is either a free resource that outlines a plan, a paid program, or someone who can coach me on things, heck, even blog posts talking about successful launches so I can get my brain juices flowing on topics like:
- How to use FB ads to start creating a list
- What kind of content to release, on what kind of schedule, what types of calls to action to include, etc.
- Integrating social media with my list with my offering, etc.
- How to build hype
- And just about everything else I don't know
I know there are some pretty tried launch formulas and sequences. I'm hoping to get some good feedback on what you'd recommend.
Salt Lake City, Utah Dog Training