What is the average size of an ideal landing page?

Banned 10 years ago

Any page can be a "landing page". (Were you by any chance intending to ask about "sales pages", or "squeeze pages", or "opt-in pages", or something else?). http://www.warriorforum.com/main-int...ml#post9319964

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MP9

10 years ago

You are right Alexa, I mean opt-in pages where we redirect the visitors to the sales page after collecting their emails. Also I'd like to know the average size for sales page. Thanks for clarification.

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Alexa Smith

Banned 10 years ago

Originally Posted by MP9

I mean opt-in pages

Thanks for clarifying - got you.

My own opt-in pages are very much full-sized, full-length, content-rich, information-packed pages (which are also the home page of websites). I build smaller but far more valuable lists, that way.

I don't use squeeze pages to build my lists, myself, for all the reasons explained in this post (and in the others linked to inside it): http://www.warriorforum.com/main-int...ml#post7939758

Originally Posted by MP9

where we redirect the visitors to the sales page after collecting their emails.

That's actually something I'd never do, myself - and I think it's a very widely misunderstood subject.

It's worth bearing in mind that it's possible to make the occasional quick sale that way and still lose a lot of money overall. Here's the key concept: the few people who will buy anything, that way, are all people who would have bought it in a week's time anyway, after receiving some email from you, so there's no real gain. But many other people, who would otherwise have bought it a week or two later, will be alienated by it, because of course it makes you look like "just another marketer", so if you do that, expect a much lower open-rate for your emails than if you don't do it (this is something you can and perhaps should test for yourself, unlike the people here - some of them promoting "coaching services"

- who advise others to do it, but without ever having tested it methodically themselves!).

Originally Posted by MP9

Also I'd like to know the average size for sales page.

Can't help you with that one, really.

They vary considerably, but for reasons. As a copywriter will tell you, a sales page needs - one way or another - to answer "all the common objections" to buying the product. And how many common objections there are, and in how much detail they need to be answered, depend in large part on the product's price. So, typically, a $97 e-book is going to need a vastly different size of sales page from a $7 e-book. And so on. (And that's without even mentioning video sales pages, etc.).

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MP9

10 years ago

Originally Posted by Alexa Smith

That's actually something I'd never do, myself - and I think it's a very widely misunderstood subject.

It's worth bearing in mind that it's possible to make the occasional quick sale that way and still lose a lot of money overall. Here's the key concept: the few people who will buy anything, that way, are all people who would have bought it in a week's time anyway, after receiving some email from you, so there's no real gain. But many other people, who would otherwise have bought it a week or two later, will be alienated by it, because of course it makes you look like "just another marketer", so if you do that, expect a much lower open-rate for your emails than if you don't do it (this is something you can and perhaps should test for yourself, unlike the people here - some of them promoting "coaching services"

- who advise others to do it, but without ever having tested it methodically themselves!).

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I understand you perspective on sales page and I think this is true as long as sales pages are concerned but not when we redirect them for a lead only ( registration page, entering zip code and the like). Aside from that, when we are asking for their emails for further marketing and not sending them to sales page, this could be beneficial only for authority websites and not the marketer who uses keywords, news and other influences to caught the hot temporary trends. Correct me if I am wrong.

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Alexa Smith

Banned 10 years ago

Originally Posted by MP9

I understand you perspective on sales page and I think this is true as long as sales pages are concerned but not when we redirect them for a lead only ( registration page, entering zip code and the like).

Those are not "sales pages". A "sales page" is a copy-filled page (again, it can be video, but classically it's text) designed to present a product/service, answer the objections, and persuade the visitors to buy something and pay money, from that page.

Originally Posted by MP9

when we are asking for their emails for further marketing and not sending them to sales page, this could be beneficial only for authority websites and not the marketer who uses keywords, news and other influences to caught the hot temporary trends. Correct me if I am wrong.

I think you are - sorry! It's not very easy to say more than that, without knowing why you believe that to be so (which I honestly can't begin to guess), but it just isn't so.

"Not sending them directly to sales pages" can be hugely beneficial to all kinds of email marketers, because sending people directly from an opt-in page to a sales page can dramatically reduce the open-rates for the subsequent email series you send them, having just collected their email addresses. It's shooting yourself in the foot. It's a sure-fire way to come across as "just another marketer". The people who do this are the very same ones who end up believing that "a 25% open-rate is quite good, in this industry": http://www.warriorforum.com/email-ma...ml#post8661178

Typically, doing this has nothing to gain and everything to lose. Sorry, but I don't understand why you seem to think that it's significant only to owners of "authority websites".

It can be highly significant to countless others too (including myself, for a start!), as can comparatively easily be demonstrated simply by split-testing.

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JohnMcCabe 10 years ago

Back to the OP...

Don't worry about page size. It doesn't matter.

What matters is the experience of the person landing on that page.

If your page only fills one screen, but it takes 20-30 seconds for a video to load before the visitor sees anything, prepare for a lot of bounces. People just won't wait that long, unless you've warned them ahead of time that the page takes a long time to load.

If your page is 20 screens long, but it loads in 2 seconds for the main content, and the images or other media continue to load, you have a shot.
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FreedomBlogger

10 years ago

I dont think you should worry too much about the size of the pages.

Just concentrate on the quality of your copy write more than anything else.

Keep the pages simple and smooth. On your capture page - don't have any extra links or social sharing buttons - keep it simple, short and sweet!

I hope this helps!!

I wish you the best of the best!

Cheers!

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GetFansService

10 years ago

Ideally the whole page, it's dependent on mobile vs desktop though.

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