I am acquiring thegoodhuman.com, which currently gets 30,000 monthly sessions, but is only making $300/month the way it is currently monetized.
I know it should be doing far better, but I'm having trouble finding the right ideas for significantly improving the monetization.
I'm thinking of either replacing or augmenting the current ad-sense and Amazon ads with targeted affiliates that are specific to the niche - I'm thinking that would yield better conversion rates. Currently my traffic yields only 0.01/visitor overall.
The site has over 3500 pages of very high-quality original content. Unfortunately, after Panda was rolled out, this site's traffic dropped in half - it used to do 60K monthly sessions.