Warriors, do you see a market for GOLF?

by bsurb
36 replies
Whats up, Warriors? Iv tried doing some research on the forum for "golf" and couldn't find any information whether or not someone has tried marketing this niche. I know golf in general is too common and competitive because of the different major news resources such as espn, golf digest, but what are some ideas that golf could be marketed?

I have a domain called "GolfNeeds" and I was hoping to do something with it.

I know a good amount about the sport. I play it at least once per week... I work at a local golf country club where people love golf....

Do you see any way I could be unique/different for this niche?
#golf #market #warriors
  • Profile picture of the author fcf360
    I don't see a market in golf.

    First of all, it is ultra competitive and you got way too much competition in many and various golf ecommerce stores trying to make a sale.

    And even then, most of the people who end up buying golf equipment end up buying from a local retail store most of the time.

    But, there is a small market in golf related digital products such as ebooks, instructional videos etc, etc if you want to go that route.
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    • Profile picture of the author raffman999
      Originally Posted by fcf360 View Post

      I don't see a market in golf.

      Really?!

      First of all, it is ultra competitive and you got way too much competition in many and various golf ecommerce stores trying to make a sale.

      Every niche has sub-niches you can take advantage of, and the bigger the niche, the more sub-niches.

      And even then, most of the people who end up buying golf equipment end up buying from a local retail store most of the time.

      Where's your market research from? I think a lot of online retailers would disagree with you.

      But, there is a small market in golf related digital products such as ebooks, instructional videos etc, etc if you want to go that route.
      There's a massive market in "golf-related digital products", golf blogging, golf tutorials and golf equipment.
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  • Profile picture of the author Terry Gunn
    You should be able to sell digital products (instructional materials) if you can explain why and how you are qualified to teach on the subject. If you are not a 'Pro', you would certainly have a different perspective than most who teach. That could be perceived as good OR bad, depending on how it is presented.
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    • Profile picture of the author dana67
      Maybe if you can get traffic to your site you can consider affiliate ads and something related to Golf products such as Amazon ads?
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  • Profile picture of the author Luke Dennison
    If you can get traffic, then there are good programs on Clickbank that you can use to make money in the Golf niche.

    Try ranking for different keywords, and you can get traffic from Google.
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  • Profile picture of the author marax
    A couple of day ago, I was at the magazine section of a huge bookstore.
    And I was a little taken aback when I saw an elderly man going through a golf mag...
    and practicing his FULL swing right there using the mag as an imaginary club.
    So he read a little and swung a little so many times I lost count.
    He did not cared what the people around him thought of him.
    What was important was that he got his technique right
    That is a passionate consumer
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  • Profile picture of the author Metis
    Originally Posted by bsurb View Post

    Whats up, Warriors? Iv tried doing some research on the forum for "golf" and couldn't find any information whether or not someone has tried marketing this niche. I know golf in general is too common and competitive because of the different major news resources such as espn, golf digest, but what are some ideas that golf could be marketed?

    I have a domain called "GolfNeeds" and I was hoping to do something with it.

    I know a good amount about the sport. I play it at least once per week... I work at a local golf country club where people love golf....

    Do you see any way I could be unique/different for this niche?
    Firstly, I'm more of a tennis man myself, so I'm not going to claim I know anything more about golf other than it involves a bunch of people hitting a small ball around a massive (and often beautiful) field, trying to get it into a tiny hole So yeah...I have no real expertise in the sport, as I've hopefully just proved However, the first thing I think you need to do is stop thinking of golf as a niche; it's a humongous industry and, as you've pointed out, you have no hope in hell of doing well if you just target the industry in general, at least not without investing lots of time and money!

    You need to break it down a lot further and think about the various elements of the game: the equipment, technique, mental side of the game, fitness etc. You can then further break this down, as you have different types of equipment that is used. Maybe people want to know how to choose the perfect 3 wood...I don't know. But you need to go through this exercise and break golf down into these niches, and then analyze how much demand there is and how strong your competition is (checking Google's keyword planner would be a good place to start). You also need to think about you own knowledge/skill set, as you ideally want to target a niche that you're extremely knowledgeable about. Maybe your technique is not all that good, but you're a beast on the mental side of the game. Brad Gilbert is a good example of this in tennis (although his technique was obviously not horrible as he made the top ten in the world rankings), and he's well known for his expertise in the mental side of the game. Anyway, I hope you find a niche that you can work with, and maybe even hit a hole in one with the product you end up creating
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  • Profile picture of the author gluckspilz
    Re: Warriors, do you see a market for GOLF????

    Keyword: "How To Golf" Silly keyword I know but there are 323,000,000 results.

    Of course there's a market for Golf...
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  • Profile picture of the author cybercast
    Golf tips & accessories perhaps, but this is no doubt a very competitive industry from all angles. Be prepared for the challenge.
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  • Profile picture of the author wordpressmania
    Surely it is a competitive niche. But I believe as you are passionate about gold, you can start writing review on different golf products and using affiliate links you can earn some money.

    Be sure it can be a huge work and can take a lot of time to earn some money.

    Of course you also can sell your digital product along with your affiliate offers.

    Hope this helps.
    Sabbir
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by bsurb View Post

    Warriors, do you see a market for GOLF?
    Yes - an absolutely huge one, all around me. Online and offline. Golf everywhere.

    Originally Posted by bsurb View Post

    Do you see any way I could be unique/different for this niche?
    I would start from a clear understanding that it isn't a "niche".

    It's a market, and an enormous one. It contains a very large number of different niches.

    To have much serious hope of monetizing any of them, online, as an "independent marketer" without corporate backing and a huge promotional budget, you'll need to identify it first with laser-targeting and accuracy.

    They don't let girls onto their precious golf-courses, in case our shoes damage their precious grass.

    .
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    • Profile picture of the author Steve B
      Originally Posted by Alexa Smith View Post

      They don't let girls onto their precious golf-courses, in case our shoes damage their precious grass.

      Lexy,

      Come to the U.S. Women are an important part of the golf industry here and they are welcome on every course I've ever played.

      Golf is huge, as is the online competition for golf dollars.

      Unless you're a pro, I would stay away from doing golf tips, golf advice, golf instruction, etc.

      I know golfers are passionate about their sport. I think a golf community web site where golfers could exchange ideas, opinions, favorite courses, etc. might be an opportunity, even if others exist.

      As in all market research, go where the golfers go and see what they're talking about.

      A quick story . . .

      Two golfers on the green getting ready to finish the hole. Just before he putts, the guy breaks his attention, stands erect, and puts his hand over his heart. A hearse drives by along with a procession of cars. When they've passed, the guy again hunkers over his putt and drains it!

      His partner says, "Wow, I'm impressed with your reverence for the deceased!"

      The golfer says "I figure it's the least I can do. The old gal gave me the best 60 years of her life."

      Steve
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  • Profile picture of the author Victor Edson
    You searched THIS forum to learn about marketing golf and couldn't find anything? I searched for "Golf PLR" no quotes, title only and found 17 results on this forum alone.

    Check out some of the golf forums and see what people there are promoting.

    Golf is huge, golfers have cash to spend and don't care about spending it. If you work at a country club or whatever... do you have any golf pros? You could try to work out a deal with them or the country club itself to sell private lessons and fly people in from around the country to learn with a pro for the weekend.

    Don't think 'it won't work' there's a guy in my town who sells private golf weekends for $20,000 and he had a few hundred websites at one point. My drunkard, golf lovin neighbor was his top sales person. Horrible guy, but a great phone salesman.

    Besides selling leads to companies that do high end trainings, you could sell info products, create courses and do all the regular marketing stuff, like list building, affiliate marketing and all that jazz too.

    There's even products on Clickbank about golf... it's every where!

    Physical products, info products, high end products... golf has everything there is to do with internet marketing and affiliate programs all over the place. I'm starting to wonder if I've been trolled!
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  • Profile picture of the author Shon Chris
    Golf is definitely one of those "hungry niches".

    Heres the best way to research whether a market is worth getting involved with.

    1. Check Google to see if people are running Adwords campaigns for the particular niche
    2. Are there at least 25000+ Global searches per month
    3. Check Clickbank Marketplace to see if there are at least 5-10 info products relating to the
    subject being sold?
    4. Have there been "Dummies" books written about the subject?
    5. Does the niche show up in Amazon's best sellers listings

    Although I sorta skimmed through these and didn't really go into depth....just know that Golf
    is a HOT niche.
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  • Profile picture of the author onSubie
    Golf is one of those markets that can be combined with a second niche of interest.

    For example,

    You like travel? Golf vacations are extremely popular and golfers like to travel around the world to play at different courses. You can monetize with not only golf products but also hotel, airfare, luggage, tours.

    You like fitness? As evidenced by the new generation of golfers who pay more attention to fitness and training, golfers are much more interested in the value of physical training. In addition to golf you can monetize with fitness equipment, running, kettle bells, diet and recipes.

    You like computers, games and software? There are hundreds of golf simulators and games. Golf apps and training programs.

    Golf is a great 'root' market to find a niche that complements many other passions.

    It doesn't just have to be about golf equipment or improving parts of your game.
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    • Profile picture of the author bsurb
      Originally Posted by onSubie View Post

      Golf is one of those markets that can be combined with a second niche of interest.

      For example,

      You like travel? Golf vacations are extremely popular and golfers like to travel around the world to play at different courses. You can monetize with not only golf products but also hotel, airfare, luggage, tours.

      You like fitness? As evidenced by the new generation of golfers who pay more attention to fitness and training, golfers are much more interested in the value of physical training. In addition to golf you can monetize with fitness equipment, running, kettle bells, diet and recipes.

      You like computers, games and software? There are hundreds of golf simulators and games. Golf apps and training programs.

      Golf is a great 'root' market to find a niche that complements many other passions.

      It doesn't just have to be about golf equipment or improving parts of your game.
      See I like where you are going....

      I do have a passion for "playing" golf, but I'm unsure of a niche to roll with.

      How exactly do you find examples like you have mentioned above? Would just about any niche go good with the domain, golfneeds.com ?

      Another good point, I live down the road from the LARGEST retirement community in the United States... They are ALL FOR GOLF. But there are tons of shops and courses around here already in the community. So I want to start something unique that isn't even offered here.
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      • Profile picture of the author onSubie
        Originally Posted by bsurb View Post

        How exactly do you find examples like you have mentioned above? Would just about any niche go good with the domain, golfneeds.com ?
        When you are looking at a huge competitive market, like Golf or Weight Loss you need to find a way to enter that market.

        One way is to find a niche, an area of the market, that is not being catered to or has less competition. Say "left handed" golf equipment or "quick weight loss for your wedding".

        Another is to develop your own USP (Unique Selling Position) or "angle".

        In many large niches like Golf you can find related niches that also appeal to a segment of your main arket. So Golf + Travel, Golf + Video Simulators, or whatever.

        Golfneeds.com is a pretty good domain name. You could probably build it up and flip it just based on the domain.

        It is the kind of domain that you could choose a small niche and start there but then expand as it grows.

        You can find examples either by just thinking off the top of your head, or by researching the market and finding pockets of interest.

        I don't know much about golf but I know when I am travelling, the in flight magazine often has a golf course featured as a travel destination.

        Articles describing the history of teh course, how to get there, where to stay, how much it will cost, other activities like night life are clearly targeting the golf traveller.

        I have also seen articles like "10 Golf Courses You Must Play Before You Die" kind of thing.

        It's clear that there is market for travel golf because in flight magazines don't waste their time promoting stuff their hotel partners can't make a buck from.
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  • Profile picture of the author gjabiz
    You (or anyone reading) can have your own one-of-a-kind tested and proven golf products. 25k cash and a % of the biz, to be negotiated.

    Within the golf market there are many niches or sub-divisions.

    Seniors. They have aches, pains, arthritis. Supplements to them, specifically target marketed to men and women (different niches) could put you over the top.

    Easy to reach are the Seniors. They also buy specialty clubs, like a 7 wood or an all purpose fairway wood.

    New golfers are about the swing and clubs. Avg. golfers buy looks, shoes, clothes, nice clubs.

    Low handicappers buy lower scores, tips and secrets.

    EVERYONE buys longer drives, more distance.

    Want an instant golf business? I'll help you create a mega big biz, based on my teaching and research. You can have my flagship products too, Think And Reach Par, How to Play an Unknown Course Like a Big Bux PRO...plus private "student only" works, including the J-Swing. I think 25 k and 15% will get the whole ball of wax for you.

    gjabiz

    PS. OR, I may do some consulting too. Ask.

    oh, GOLF IS ABOUT TO UNDERGO A MAJOR SHIFT, if you are ahead of the curve, the Post Tiger Era could be worth a small or large fortune to you.
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  • Profile picture of the author bsurb
    So are you trying to offer me a service or just giving me advice? I like the idea of the senior golfers. A lot of them do have pains and issues that don't allow them to play.
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    • Profile picture of the author gjabiz
      Originally Posted by bsurb View Post

      So are you trying to offer me a service or just giving me advice? I like the idea of the senior golfers. A lot of them do have pains and issues that don't allow them to play.
      NO. I have nothing to offer to you.

      I am a golf pro. I've had a huge golf business. I've created and sold a ton of products too.

      But, NO, nothing for YOU, but maybe there is a member who would want to either pick my pro golf brain or get deep into it.

      What I did OFFER to YOU, are some ideas for tested and proven niches of Golf, which you seem to know nothing about. Pick a niche, find a product, sell it to them, it isn't rocket science. It is marketing 101.

      Gordon Alexander

      PS. I don't think Golf would be right for you based on your post. Just a professional opinion.
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      • Profile picture of the author discrat
        Are you kidding me ?? The Golf market is HUGE !

        You just have to look at narrowing down to a niche.

        How to Putt with precision
        How to drive with accuracy
        How to have a respectable short game
        How to break 80

        These are some good Niches you could pursue.

        Competitive ?

        Sure, but stick with it and there is some money to be made.



        - Robert Andrew
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  • Profile picture of the author bsurb
    So do you believe setting up a blog and covering those different aspects will work?
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    • Profile picture of the author manishak
      I am an avid golfer. Play about 4 times a week! So I am biased and yes I see that golf has a huge market.
      Back here in my local club there are over 350 golfers. I won't say that they would like to buy golf clubs or expensive stuff over and over again, but they love to buy small things. For example I have numerous golf t-shirts and trousers, caps, markers, tees, golf shoes etc. Basically people love to buy smaller stylish stuff which is less expensive as compared to drivers or clubs or putters. You have to be smart in marketing golf accessories.
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  • Profile picture of the author Alfred Shelver
    As an avid golfer myself and someone who has been working hard to get a handicap in the teens golf has been at times a bit of an obsession. The thing that makes this market so huge is that this game has soo many aspects. That makes it so open to laser targeting eg .age groups from 2- 90 (I played against an 85 year old who destroyed me no matter how much further I hit it ) Male female now a massive Asian market emerging to take over the sport, Tiger woods did amazing things for the sport but I can tell you its only the beginning watch out for the Asian invasion as already can be seen in woman golf. Left and right handed golfing its actually mind boggling how many micro niches are in this market.

    So my suggestion is identify a niche to its smallest aspects and find a value added product and you can find a hungry market. I would look at the very young age group 3 -7 maybe look for a pro in your area that specializes in child coaching and write an eBook offer swing reviews or video uploads ... specialize in only female child coaching and tips millions of dads like me want to have there little girl be a pro golfer or the very least a good golfer as that's just awesome daddy daughter quality time ... the other amazing thing about this market is people will and do buy the same thing over and over again meaning competition although massive is almost complimentary. I have personally purchased three books on the perfect swing.

    And Alexa you are allowed on a golf course any time you can drive a cart with those shoes and still enjoy the game.
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  • Profile picture of the author bsurb
    Thanks for the advice, guys. But knowing I work at one of the largest retirement communities at a country club, EVERYONE golfs. I want to offer or sell stuff that I could promote here locally at work as well as online. We have golf pros at work but they work on their time and for their own costs.

    I cut out vinyl stickers at my house with my machine and I have been trying to think of possible ideas I can come up with that allows me to create some type of vinyl too. Besides creating names for the front of golf carts because people do that here locally already...
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    • Profile picture of the author Jill Carpenter
      Originally Posted by Alexa Smith View Post


      I would start from a clear understanding that it isn't a "niche".

      It's a market, and an enormous one. It contains a very large number of different niches.
      Originally Posted by Shon Chris View Post

      Golf is definitely one of those "hungry niches".

      ....just know that Golf
      is a HOT niche.
      heheheheheheeeee
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  • Profile picture of the author jamescanz
    Absolutely, especially for the fact that I'm currently in Florida...

    It's literally all around me everywhere I go.

    There's TONS of people who are crazy-passionate about, driving 300+ fairway splitting shots, mastering their short game, and being the 'talk of the town' at their local country club.
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  • Profile picture of the author shawnlebrun
    Is there a market for golf?

    Yes and no.

    Yes for the person willing to move forward, take action, and find a way to help golfers.

    No for the person who wants fast, easy money... or doesn't want to help golfers solve a problem they may have.

    Every single market out there can either be great or sh*tty... depending on your mindset and willingness to make it work.

    Sunglasses are a billion dollar market... just go to Sunglass Hut.

    Disposable razors are a billion dollar market... just check out Dollar Shave Club.

    One person can look at a market and see no opportunity.

    Another person can look at that same market and see a ton of ways to capitalize.

    It all comes down to your mindset... you can either look at something and see gems everywhere... or look at something and see none.
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  • Profile picture of the author James McAllister
    Golfing isn't just a niche, it's a really huge market - and a very competitive one at that.

    It's a huge hobby, and unless you actually have experience playing and can add your own spin on it, it's going to be very hard to stand out from the other great marketers who are also great golfers with lots of experience.

    I'd also try to drill down the market a little bit and find a very refined niche. Some examples include...
    • Golfing for absolute beginners
    • Golfing for people over 70
    • Golfing for people with arthritis
    • Putting
    • Improving your golf swing (you could even drill this down further to specific clubs)

    Golfers will do anything to improve their game. Find one small aspect of the sport and focus solely on it.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by James McAllister View Post

      Find one small aspect of the sport and focus solely on it.
      Now here's a niche to conjure with: Golfing for Cats (Coronet Books): Amazon.co.uk:...Golfing for Cats (Coronet Books): Amazon.co.uk:...
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    • Profile picture of the author gjabiz
      Originally Posted by James McAllister View Post

      Golfers will do anything to improve their game. Find one small aspect of the sport and focus solely on it.
      NO, they won't. They will spend money, hoping, wishing and dreaming.
      They will BUY some golf products...but, the 80% crowd will NOT practice the things which will actually improve their game, the lower scores work, which is done at the practice green, the bunkers, the pitching green.

      They will drive two buckets of balls with their Drivers, but won't spend the time on the scoring parts mentioned above.

      So, yes, they will buy a ton of stuff, but NO, they won't DO anything to improve.

      gjabiz

      PS. This should make a marketer happy, it means an evergreen product for hope.
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      • Profile picture of the author JohnMcCabe
        Originally Posted by marax View Post

        A couple of day ago, I was at the magazine section of a huge bookstore.
        And I was a little taken aback when I saw an elderly man going through a golf mag...
        and practicing his FULL swing right there using the mag as an imaginary club.
        So he read a little and swung a little so many times I lost count.
        He did not cared what the people around him thought of him.
        What was important was that he got his technique right
        That is a passionate consumer
        But did he buy the magazine?

        Originally Posted by Alexa Smith View Post


        They don't let girls onto their precious golf-courses, in case our shoes damage their precious grass.

        .
        This one's for you, Lexi...

        Ten of the Best: Golf Hybrids 2014 - Ten of the Best - GOLFmagic

        (There's also a lesson here for the OP. Let's see if he gets it...)
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  • Profile picture of the author gmarklin
    I would think you should try to do research on subniches in golf to find one that has demand but not so competitive
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