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As Seen In...

by Mav91890
10 replies
You all know there area of the website, normally located on the bottom, that proudly states - As Seen In - ABC News, Forbes, Reuters and so on.

I remember seeing a service or way of being able to implement this into your website as well without it being a lie. How are companies who aren't being featured on these sites doing this? Are they all lying or do they publish press releases to these companies?
  • Profile picture of the author Rick Rodd
    I guess the best way to find out is do extensive research on them. Logos /Banners can easily be created on Landing pages, you know.
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  • Profile picture of the author Mav91890
    Well that's why I was wondering if many of these companies were just lying and post the logos. I figured maybe someone on here might know and I'd give it a shot but I'll continue researching into it. Thanks.
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  • Profile picture of the author cybercast
    If they are quoted in those publications, made a comment on those publications, or created a press release on those publications - then they can get away with saying ...As Seen On
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  • Profile picture of the author Mav91890
    Yeah that is what I figured. Seems a little sketchy to me.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by Mav91890 View Post

    I remember seeing a service or way of being able to implement this into your website as well without it being a lie.
    From the marketer's own commercial perspective, I don't think it actually matters whether or not it's a lie: the point is that it comes across to people as a lie, even if it's actually true.

    People are not stupid. They know why marketers do these things. Things like this can lose sales by coming across as "probably dishonest". I don't know about you, but when I'm trying to sell something to people, the last thing I'd want them thinking is that I'm "probably dishonest"!

    The people who carefully split-test things like this are often the ones who abandon them.

    The ones who use them are more often people copying them without testing on the mistaken but self-perpetuating grounds that "this stuff must work, otherwise everyone wouldn't be doing it". Many marketing decisions are made that way.

    .
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    • Profile picture of the author kilgore
      Originally Posted by Alexa Smith View Post

      People are not stupid. They know why marketers do these things. Things like this can lose sales by coming across as "probably dishonest". I don't know about you, but when I'm trying to sell something to people, the last thing I'd want them thinking is that I'm "probably dishonest"!
      Couldn't agree more with the above. Trust is so important in a business and doing anything to undermine that trust is a recipe for failure.

      Personally I find this practice is silly and takes up valuable real estate on my page that I could be using more effectively. That said, we used to actually maintain a separate "In the news" page where we'd put the name, logo and an excerpt of the article on our page, but this became too much of a pain to maintain.

      Partly this was just because we did this for just about any article about us regardless of the size of the publication/blog (we even had some really tiny blogs represented). Now that we're more established and have had quite a few legitimate press hits from some recognizable names we've thought about reviving it with just the "cream of the crop" but it just doesn't seem worth the time and effort given everything else there is to do.

      Originally Posted by Mav91890 View Post

      I remember seeing a service or way of being able to implement this into your website as well without it being a lie.
      The only "service" I know is Mike Lacher's "Startup Legitimizer" (The Startup Legitimizer) -- but this was definitely done as a parody of this silly practice, not as a "tool" for your website.

      If you do decide to use his tool, I recommend pairing it with his "Shady URL" link shortening service (ShadyURL - Don't just shorten your URL, make it suspicious and frightening.) and you might want to consider redesigning your website with his Geocities-izer (Geocities-izer - Make Any Webpage Look Like It Was Made By A 13 Year-Old In 1996).
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    • Profile picture of the author Tom Addams
      Originally Posted by Alexa Smith View Post

      From the marketer's own commercial perspective, I don't think it actually matters whether or not it's a lie: the point is that it comes across to people as a lie, even if it's actually true.

      People are not stupid. They know why marketers do these things. Things like this can lose sales by coming across as "probably dishonest". I don't know about you, but when I'm trying to sell something to people, the last thing I'd want them thinking is that I'm "probably dishonest"!

      The people who carefully split-test things like this are often the ones who abandon them.

      The ones who use them are more often people copying them without testing on the mistaken but self-perpetuating grounds that "this stuff must work, otherwise everyone wouldn't be doing it". Many marketing decisions are made that way.

      .
      This.

      I'd love to add more, but Alexa has given the complete answer here. It's not 1999 anymore. Surfers are smart. I've never used this tactic, but I'm aware, and have chatted to, others who have. Upshot: you're best leaving it well alone. Honesty, as they say, is the best policy.
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  • Profile picture of the author Mav91890
    Good info, thanks for everyone's take. I am inclined to agree.
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  • Profile picture of the author HelpingYouBeAnExpert
    I know a guy put as seen in "big paper" all he had was not a story about him but he took out a small ad so he would not be "lying".
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