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My ads wont rank for cpa site....HELP...

by Robert Herrie
3 replies
I Warriors..
I currently built a cpa website and everything is great on it except one thing...Everytime i setup an adwords campaign and point it towards any of the pages on the site the quality score comes up very low...I am talking like between 2/10 or like 4/10....The thing is its a poll page and after the poll it basically sends you over to the offer......How or What do i have to do here to get my quality score up...
This is actually a php script with admin panel and everything on the pages are completely editable...
#ads #adwords #cpa #rank #ranking #site #sitehelp
  • Profile picture of the author Ron Killian
    Sounds like you don't have much "content" or poor quality content? Why not add some content, such as related articles?
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    • Profile picture of the author Robert Herrie
      The thing is that it is basically a landing page with a pole on it ..Cast your vote type of thing and after the potential lead answers then is forwarded to the offer ....So it is difficult to add content in this type of situation to add content that is directly related
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      • Profile picture of the author Mike Shain
        Its no secret what Google Adwords is looking for...

        They want tightly grouped keywords with an accompanying ad that contains those keywords and leads to a landing page that has absolutely everything to do with the search entered into the search engine.

        If you stray from this you will have low quality scores. Its that simple.

        Quality score is based on a number of things but here goes...

        I am going to overly simplify this... (and I am sure someone will comment about it)

        Lets say you are selling fun size widgets.

        At the bare minimum you would have a list of keywords would look like this:

        fun size widgets
        "fun size widgets"
        [fun size widgets]

        Your ad might look something like this:

        Fun Size Widgets
        The best quality fun size widgets online.
        Guaranteed lowest prices and free shipping.
        FunSizeWidgets.com

        If they searched for Fun Size Widgets your ad would show those words in bold.

        Fun Size Widgets
        The best quality fun size widgets online.
        Guaranteed lowest prices and free shipping.
        FunSizeWidgets.com

        From here you need to lead to a landing page about what? Fun sized widgets! If all this happens - your quality score will greatly increase.

        If however you link to a landing page with minimal text or specifically minimal mention of fun sized widgets then you are in trouble.

        In your case you said there was a landing page with a poll on it. You can simply optimize the page all around the fun sized widgets and still have it look ok and make sense.

        FUN SIZED WIDGETS
        Welcome to FunSizedWidgets.com!
        We need your feedback...
        Please vote for your favorite widget color below

        * black
        * red
        * blue
        * yellow

        When you have made your choice you will be able to view the results as well as a fantastic "no brainer" offer for you to get your very own fun sized widget!
        Ok that could be much better but its late here lol!

        I hope this helps!
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