Best advice for an authority site starting out...

34 replies
So, I've got the domain, design, and a skeleton of content.

What is next? How do I start getting that SEO traffic to roll in? It's all White Hat here. Nothing but excellent content.

1. Content is King
2. Social media engagement

What next, though? A listing in the Yahoo! Directory? What are the concrete steps I should be taking? Just adding articles, blog posts, and reports?
#advice #authority #site #starting
  • Profile picture of the author vishwa
    The very first thing you can do is to write rich and unique content and try to increase the amount of your post. People love to visit the blog which is updated frequently. Do share your post in the Social Networking sites like Facebook, Twitter... Always remember a Good Content is always makes natural back links for you as user like your content and share it with others.
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  • Profile picture of the author Slazengeer
    Originally Posted by Taylor Stewart G View Post

    What next, though? A listing in the Yahoo! Directory?
    Yahoo has announced it will finally, officially shut down the Yahoo Directory on December 31, 2014.
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  • Profile picture of the author writeaway
    Reverse engineer your competition. Don't reinvent the wheel. Your ace in the hole, though, is to focus on a subniche twist for each piece of content. This way you have a traffic BASE while you duke it out with your competitors in terms of social media outreach.
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  • Profile picture of the author tziahs
    Guest posting might be a good idea to increase authority and get your website known by other already established websites.
    Also, article syndication might be a good idea.
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  • Profile picture of the author AmandaT
    If you're trying to build an authority blog I highly suggest focusing on creating the best content you can and not worrying too much about SEO. Write awesome content and get active on social media. Worry more about branding and building an audience than your SEO
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    • Profile picture of the author jan roos
      Originally Posted by AmandaT View Post

      If you're trying to build an authority blog I highly suggest focusing on creating the best content you can and not worrying too much about SEO. Write awesome content and get active on social media. Worry more about branding and building an audience than your SEO
      Amanda is right. Do that and you will be fine. Also look into paid traffic to your offers.
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  • Profile picture of the author pienisieni
    Obviously you need to get the attention of people who could potentially put out a link for you. And this in my opinion, is a very niche specific question as far as white hat is concerned.

    As writeaway mentioned, probably the best "general advice" is to study what your competitors are doing. This is as simple as finding out the backlinks of your competitors, which need to be sorted in order of importance. Then you just go through them, and see what could be replicated or done better.

    Coincidently, I am soon planning to release an incredible "Warrior Special Offer" for finding out your competitors backlinks.
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  • Profile picture of the author JohnnyPlan
    I don't think there is any such thing as an 'authority site just starting out'. Your hope is to become an authority site, but that's not going to happen on day one. Also, authority site by who's standard; your own or Google's?
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    • Profile picture of the author Taylor Stewart G
      Originally Posted by JohnnyPlan View Post

      I don't think there is any such thing as an 'authority site just starting out'. Your hope is to become an authority site, but that's not going to happen on day one. Also, authority site by who's standard; your own or Google's?
      I meant to say a new site that is being developed into an authority site, with the principal goal of attracting a lot of search engine traffic.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by Taylor Stewart G View Post

    How do I start getting that SEO traffic to roll in?
    Why would you want SEO traffic to roll in?

    If you listed 15 types of traffic in the order in which I'd like them to roll in, SEO traffic would be number 15 on the list. If you listed 30, it would probably be number 30.

    Do these two posts/threads interest you at all? ...
    http://www.warriorforum.com/main-int...ml#post8659398
    http://www.warriorforum.com/main-int...ml#post9581430


    Originally Posted by Taylor Stewart G View Post

    What are the concrete steps I should be taking? Just adding articles, blog posts, and reports?
    Publishing content just on your own site isn't a traffic-generation plan at all. Why would it be? The only traffic that's ever likely to attract, for you, is a little bit of gradual, eventual, search-engine traffic (and nobody's getting rich off that, quite apart from its precariousness and ephemeral nature).

    If you need traffic to monetize, for your site/business, this may be a good place to start (but with "SEO traffic" at the bottom of the list): http://www.warriorforum.com/main-int...ffic-tips.html

    .
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    • Profile picture of the author Taylor Stewart G
      Originally Posted by Alexa Smith View Post

      Why would you want SEO traffic to roll in?

      If you listed 15 types of traffic in the order in which I'd like them to roll in, SEO traffic would be number 15 on the list. If you listed 30, it would probably be number 30.

      Do these two posts/threads interest you at all? ...
      http://www.warriorforum.com/main-int...ml#post8659398
      http://www.warriorforum.com/main-int...ml#post9581430




      Publishing content just on your own site isn't a traffic-generation plan at all. Why would it be? The only traffic that's ever likely to attract, for you, is a little bit of gradual, eventual, search-engine traffic (and nobody's getting rich off that, quite apart from its precariousness and ephemeral nature).

      If you need traffic to monetize, for your site/business, this may be a good place to start (but with "SEO traffic" at the bottom of the list): http://www.warriorforum.com/main-int...ffic-tips.html

      .
      I meant to write SE traffic.
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by Taylor Stewart G View Post

        I meant to write SE traffic.
        What's the difference? My observations would have been exactly the same if you'd said "SE traffic" instead of "SEO traffic". That's what I was talking about. Search-engine traffic is traffic that comes from search engines, including as a result of search-engine optimization. In income terms, it typically has almost nothing to do with being an "authority site".

        .
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  • Profile picture of the author John Pagulayan
    Inviting guest posts to your blog will get your site a lot of eyeballs.

    Come to think of it, most if not all authority blogs are composed of guest posts from other blogs.
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  • Profile picture of the author Taylor Stewart G
    What is the second best directory behind Yahoo for SEO?
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  • Profile picture of the author pienisieni
    Yeah. "Just keep on writing quality content and Google will reward you." actually works!
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    • Profile picture of the author James McAllister
      Originally Posted by pienisieni View Post

      Yeah. "Just keep on writing quality content and Google will reward you." actually works!
      If only this were true...

      Unfortunately, creating a bunch of great content is worthless if nobody sees it.

      A lot of people keep preaching that great content will magically make people come to your website. Perhaps this was true 10 years ago. Today, blogging is competitive. You can't take a 'put it out there and they will come' approach anymore.

      Creating superb content alone is not enough. You must also take the time to get in front of the eyes of people who will share it and link back to you. That's what gets you ranking well in search engines.
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      • Profile picture of the author writeaway
        Originally Posted by James McAllister View Post

        If only this were true...

        Unfortunately, creating a bunch of great content is worthless if nobody sees it.

        A lot of people keep preaching that great content will magically make people come to your website. Perhaps this was true 10 years ago. Today, blogging is competitive. You can't take a 'put it out there and they will come' approach anymore.

        Creating superb content alone is not enough. You must also take the time to get in front of the eyes of people who will share it and link back to you. That's what gets you ranking well in search engines.
        You are SO SPOT ON! There are over 2 Million pieces of content published every single day! Bloggers need to STAND APART from the competition. Writing 'great content' is not enough.

        People should focus on stuff that already gets TRAFFIC and make a better version.

        With tools like buzzsumo and topsy, this is VERY EASY to do.

        You can even reverse engineer their distribution channels.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by pienisieni View Post

      Just keep on writing quality content and Google will reward you
      The point that you seem not quite to appreciate is that even if that were true (which it notoriously isn't, as so many hundreds of members have been commenting on, here, in recent years), the only kind of traffic with which Google's ever going to be able to reward you is search-engine traffic - and as the saying goes "Good luck monetizing that, because you'll need it!". http://www.warriorforum.com/main-int...ml#post8659398

      .
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      • Profile picture of the author AmandaT
        Originally Posted by Alexa Smith View Post

        The point that you seem not quite to appreciate is that even if that were true (which it notoriously isn't, as so many hundreds of members have been commenting on, here, in recent years), the only kind of traffic with which Google's ever going to be able to reward you is search-engine traffic - and as the saying goes "Good luck monetizing that, because you'll need it!". http://www.warriorforum.com/main-int...ml#post8659398

        .
        This right here is why I focus on social media and driving traffic myself rather than SEO. When someone lands on your site through Google you haven't had a chance to build a relationship with them. There is no trust. Sales are going to be harder to make.

        Yes, you CAN make money with Google traffic but it's going to come a lot easier if you don't depend on Google.

        Not to mention if you aren't depending on Google you aren't at the mercy of their updates.
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  • Profile picture of the author Fun to Write
    I'm with Amanda on this one. Skeleton content is simply not enough. Be patient and focus on building the site with the best information you can come up with. Start a blog and do the same. It takes a bit of time, but building up your credibility is well worth the effort.

    People will find your site and begin spreading the word.
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    Focus+Smart Work+Persistence=Success

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    • Profile picture of the author discrat
      Hello Taylor,
      I will have to chime in with what these other bright young ladies are saying and that is do NOT spend your time trying to run around like a turkey with its head cut off doing SEO and building backlinks and all that superfluous nonsense.

      Sit down and think about your brand and product and just write really intriguing, dazzling, engaging , rock starish content mixed in with a good dose of Social media and the sorts.



      - Robert Andrew
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  • Profile picture of the author Fun to Write
    We aren't preaching that great content is magic. It's pure fact that many people hop online to seek information about products, services, hobbies, news and anything that peaks their curiosity. Which means they are looking at content when they reach a site.

    There's tons of mediocre content for sure. What we're advising is to focus on content that is above average in some way. The difference between good and great content is subjective. However, those that take the time to create content that is unique and helps people are going to reap more benefits than those that slap average content on their sites hoping it will do something.

    Sure, social media and promotion is a component of getting noticed. But, backlinks, likes and posting on sites like Pinterest don't mean much if the content is not worth a visitor's time. Put content on a site that resonates strongly with people and they are more likely to share it with others. I've seen this happen with one of my own sites. People posted links on forums to my site, without me doing anything but posting articles. I only found out by looking at traffic stats.

    You don't have to be a genius or anything, just have some real interest or passion about the topic and write engagingly.
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  • Profile picture of the author AmandaT
    I do just fine without creating many (if any) backlinks of my own. I write awesome content, I build an audience in social media, and I let them handle sharing my content around more. I do guest blogging from time to time but it's amazing what can happen if you just focus on building an audience that wants to consume your content over and over again.
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    • Profile picture of the author WPMaker
      Focus on good content that your readers will want to read. If you make it right they will also share it on social media as well as link to it.

      You can also search for forums and web 2.0 websites that are in your niche where you can post your own content and get some of theirs traffic to your website.

      As an example you have Warrior Forum for IM niche where you can get a nice traffic by answering people questions with your link in signature - and you can do pretty much the same on most forums
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  • Profile picture of the author sr.20
    Originally Posted by Taylor Stewart G View Post

    So, I've got the domain, design, and a skeleton of content.

    What is next? How do I start getting that SEO traffic to roll in? It's all White Hat here. Nothing but excellent content.

    1. Content is King
    2. Social media engagement

    What next, though? A listing in the Yahoo! Directory? What are the concrete steps I should be taking? Just adding articles, blog posts, and reports?

    Few things

    Having an Aged domain
    Blog network of web 2.0 pointing to your site
    Relevant content from authority sites like articles pointing to your site
    Quality backlinks and videos pointing to your site

    and a good social media presence i.e. Paid advertising
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  • Profile picture of the author TeganSpruce
    I'm agreeing with everyone about content - push out good content and use social networks to push it.

    Also, network. Look for other blogs and bloggers in the niche you're trying to become an authority on and get to know them. Comment on their articles, follow them on social media, and engage with them. Posting onto Twitter with a bunch of hashtags is one thing, talking to other creators and experts is another. It'll only benefit you in the long run.

    If people start picking up your content and linking to it, the back links will build themselves.
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  • Profile picture of the author stews
    Artikcle writing and building a mailing list is a good approach to getting started.
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  • Profile picture of the author tristatemedia
    know your keywords to bring alot of relative traffic to your site. i made alot of mistakes building authority sites without related keywords.
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  • Profile picture of the author JohnMcCabe
    One thing no one has mentioned is that you don't get to decide if you have an "authority" site. Other people do. Maybe it's just too obvious to mention?

    So the question becomes "how do I create a site people are willing to treat as an authority site?"

    You have the answers already.

    > Quality content, and
    > Social interaction (people commenting, sharing, linking, etc.)

    Focus on those two things and the authority will accumulate over time.
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  • As was just mentioned. You do not become an authority just because you write on the topic of your niche. You need to find niche specific readers. This is something I did and it isn't quick. You need to build your reader numbers by providing top notch content.

    You need to find out who your target market of readers is so you can find out what they want to read. I've seen a lot of replys suggesting that you buy or pay for traffic. I suppose that's great for IMers...but in regards to your needs, you need people to keep coming back to your site for your content to be considered an authority in your niche.

    The first step I would suggest is to find out who the competition is and find out who their audiences are. With this data, you can start putting together a legitimate pathway to becoming an authority figure.

    -CG
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  • Profile picture of the author travlinguy
    Apparently the latest hot MMO trend is the self appointed gurus promoting the creation of authority sites. It's been going on for at least a year. You can tell when something like this is getting close to critical mass because people here start creating WSOs about it and new members are all over it.

    Just like MMO solo ads have little in common with traditional (real) solo ads, MMO authority sites have almost nothing in common with real authority sites. For one, a real authority site has an aged domain. It's likely that alone disqualifies most of the so called authority sites you'll mind in the "IM niche."

    Another thing that's both funny and sad is that people looking to jump on the authority site bandwagon do so with the same old tired appeal to Google.

    If you really want to create an authority site you should do what real authority site webmasters do. Here are a few sites you might want to emulate if you're serious:

    Facebook
    Youtube
    Yahoo
    Baidu (not all authority sites speak English)
    Wikipedia
    Twitter
    Drudge
    Huffington
    MSN
    Amazon
    LinkedIn
    CNET
    Warrior Forum

    There are thousands of them out there. If you somehow managed to have 1/10 of what these sites have in the way of relevant content and traffic you'd be there. Good luck.
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    • Profile picture of the author marax
      Focus your efforts on building a "community".
      Do that well and 90% of the competition wouldn't be able to get close to you.
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      • Profile picture of the author Steve B
        Owning an "authority site" might be a goal for the future, but it's not really a crown you place on your own head - especially in the beginning. When the time comes, others will give you the coronation based on your site's development with content, trust, and consistent traffic.

        You don't just say, "I'm going to build an authority site today." Generally you begin small and consistently offer quality content so that your site builds authority and credibility over time.

        Others will let you know when you have an authority site.

        Steve
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