Where should your signature point?

Two words - test & tweak.

Wherever you want the traffic to land.

(I'm an affiliate marketer, myself, so in my case that's always my opt-in page, and "collecting the visitors' email addresses" is the primary purpose of my websites.)

Isn't "building your list" the main purpose of your blog, Tracey?

If in doubt, I would be sending it to the opt-in. (But you should have an opt-in on your blog, too?)

.

Hi

I am new to this is an image to your signature worth the $60?

I think in your case where you have a blog but also want to actively build a list with a squeeze-page you should send any "deliberate" traffic to your squeeze page. As you have seen, this maximizes sign-ups.

Then send information about your blog to the list and promote new blog posts to the list.

If you are worried about a stand-alone squeeze you can have your squeeze a pop-over opt-in with your blog visible underneath. Just set the pop-in to only appear for the url you use to promote.

Signature links, paid traffic, YouTube videos, etc where you are doing something for the purpose of driving traffic (as opposed to sharing content) should go to your squeeze page. The reason is you want to maximize return on your investment for that traffic with opt-ins.

Traffic to your blog will be more natural traffic from Google, social sharing your content (facebook, twitter) and from promoting your content to your list.

Mahlon

My guess is to a squeeze page I don't do it myself.

It seems like you tested it for the blog and it did not work, but it did for the squeeze page, so you got you answer

I suggest you send them to the free offer via a squeeze page, then when you capture
the emails you can send your blog posts to your list. As someone mentioned above
you just have to test and tweak to what works for you.

Try this: do some experiments with your signature title. Keep tweaking the text to see which text combo produces the highest CTR. Then switch between your blog and squeeze page to see which produces the highest conversions.

Who says you can't do both?

Also... Remember that if your squeeze page isn't converting...

Perhaps you could change the bait?

The answer is north!

I would send the signature to the squeeze/opt-in page. After they subscribe, give them a freebie or whatever to download on your blog, and in your email follow-ups to them.... lead them back to your blog. Tell them to sign up to your blog's opt-in so that they can get notifications when you wrote a new blog post. Some people would rather go to the blog first as opposed to going to the email first. Blogging is apart of my business - but it's not the main aspect. It just seems like you want most of the traffic to go to your blog.

blog
squeeze page
sale page
wso
and bunch more

I also agree that you should send people to your opt-in page that offers some sort of free gift. Best way to do it in my experience.

Always better to send it to a squeeze.

Think about it. If you send it to a blog and they finished reading it, yeah sure they might opt in but will you still be able to get them back in case they don't?

However, if you send it to your squeeze page, and they did opt in, you can always send them back to your blog. =)

Point the signature to your landing page.

Capture the emails ,

Just have email, No Name

this will increase conversions.