Is the Fat Loss Niche Recession Proof?

I'd say the fat loss niche is recession proof to a point. If you're selling a mid or higher priced fat loss product and a customer loses their job for instance, they may opt to go with something cheaper. Or they may not be able to afford a fat loss product at all.

Like others have said, and like you pretty much knew yourself, yes. It does have it's highs and lows though. For instance, during the winter, and right around most holidays you will always see a big jump in traffic. Summer tends to be the slow time for diet.

I've been doing diet as my main vertical for years, being an affiliate and a physical product creator (my own brand of diet supplements). Micro niches are good, but you can still make a ton of money with general ads, but you have to be savvy. One thing I'd like to say if you're deciding to get into it - You have to have killer landing pages. There's no way you can send traffic straight to an offer page and expect sales. Questionnaires and surveys work very well for preselling and getting the prospect interested.

This is a very competitive and ever changing market, but it's also very easy to make small fortunes literally over night.


The diet market is overrun with trial offers and recurring monthly payments. The average customer lifespan might not be as long as other markets, but they are literally the gold mine of the industry. In order for that to work in your favor, you would have to be a product owner. That might seem like a giant task, but it's well worth it.

I would say Weight Loss is recession proof and if you really want to make it a go you need to narrow your subject within this Industry.

I think a lot of people make the mistake of thinking it is easy money because there are so many potential prospects out there in the World for weight loss.

But there is just so much competition out there.

Think micro niche within this Market.



- Robert Andrew

If self hatred is the real issue, then maybe marketing a 'self love' motivational product rather than one about losing weight is the real solution as that's going to fix them better than a new fad diet.

I curious how to find these" will be buyers" for weight loss stuff?

any suggestions bro

Right now, US diet is harder than it has been in a long time(for me). I mainly contribute that to FB cracking down and screwing with my bigger ad accounts.

As far as other countries go, AU, CA and Uk are killing it recently with diet offers. Especially in the smaller sub categories, such as French speaking Canadians, Spanish speaking Americans ect.