How Do You Increase Your Sales Conversion Rates?

5 replies
There's many things that can be done to increase your sales conversion rates. Some of the things I do are boldly displaying the main keyword phrase at the top of my page that searches used to find me (seo and ppc) so that there is more relevancy and I also add audio and video.

What are some things you do to increase your sales conversion rates?
#conversion #increase #rates #sales
  • Profile picture of the author Pete223
    Pretty much everything on a website can be tweaked and changed to
    increase conversions... the secret is Testing

    Whatever you change, tweak, move, take off, make sure to test
    one at a time!

    If you do too much at once, you'll never know what really "did" it
    for you!

    Some of the things you want to look at are:

    - headline
    - sub-headlines
    - call to action
    - look and feel (graphics, fonts, colors...)
    - placement of elements (especially above the fold (before you scroll))
    - navigation elements
    - on page SEO
    - etc...etc...etc...

    Like I said, pretty much everything can change conversion rates,
    you need to test, test and test some more!

    Cheers, Pete
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  • Profile picture of the author ha_squared
    Excellent! Thank you very much. What are your sales conversions rates if you don't mind me asking?
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  • Profile picture of the author JonnyAndrews
    Yea, it's all about testing.

    Every time I launch a new site I start off
    on a regular white page.

    (Keep in mind I'm not Dr. Ninja with
    this splittesting stuff... just a dude
    who knows how to get by and make a
    few bucks)

    I start by testing different headlines.

    In each I make sure I state the end
    benefit to the visitor...

    From there it's all about the proof elements
    and testimonials...

    Then I start on the page layout.

    Just started something I thought would be
    a HUGE success... damn page only converted
    at 1.1% (Shows what I know!)

    Ran like that for around 2K clicks, got some
    2nd opinions...

    Shortened the copy, increased the frequency of
    the benefit statements + frequency of proof shots...

    Actually removed 50% of the testimonials
    (on 1 version, on the other I'm testing a sidebar
    testimonial group)

    Overnight conversions have already jumped
    up to over 2%... still not where I want to
    be but it's WAY better from before!

    Bottom line: Just test EVERYTHING!

    Hope that helps

    Jonny
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  • Profile picture of the author Vanquish
    Try posting in the copywriting forum you will get a better response.
    Signature
    Nothing to sell, only value to give and new knowledge to learn.
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  • Profile picture of the author Easy Cash
    What you say in your sales page is the most important thing.

    Trying and testing this is one of the best ways to get better conversions.

    You can read more about better conversions on my blog.

    Here is the link:

    http://www.warriorforum.com/blogs/ea...-you-done.html
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