Brand -Positioning: "The Most Ignored I.M Success Strategy. Do You Have One?"
Despite the reaction, having a brand-positioning strategy is one of the most important yet ignored strategies for I.M success. And one of the biggest causes of failure. Especially by new, and even old internet marketers.
Yes, finding the right niche is important, building a list is essential and advertising in the right places is a given. But if you fail to establish a brand positioning strategy - before those other steps are taken you could still risk ...
- Losing focus
- Getting distracted with shiny object syndrome
- Doing the right things at the wrong time
- Diluting your efforts
- Spreading yourself too thin
- Wasting money and time
- Going in Circles
- Majoring in the minors
What's a Brand/Position Statement?
A positioning statement is a one- or two-sentence statement that articulates your product or service's unique value to your customers in relation to your chief competition.
Simple Formula
- What problem you solve? (Value you provide).
- What's unique about how or what you do in relation to the competition. (USP)
- Who do you do it for? (Target Audience)
So, who else has the guts to share their positioning-branding statement with other Warriors and ... the world! Give it a shot, share, practice.
<< This is not a sales pitch >>
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