How do you find niches?

by gnr991
30 replies
What is your techniques to find non-competive niches?
#find #niches
  • Profile picture of the author cianci1129
    This question makes almost no sense.

    First off, you definitely mean "non-competitive" niches... and are you talking general niches or micro-niches? If a niche isn't competitive it could very well mean that there isn't enough of a buyers market for anyone to even bother...
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  • Profile picture of the author travlinguy
    I look in the Yellow Pages. Seriously.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by travlinguy View Post

      I look in the Yellow Pages. Seriously.
      My initial approach is broadly similar to this one: I go to a huge newsagent's where many hundreds of magazines are sold, look through them at the articles/features, and thereby see what people are regularly paying to read about.

      .
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      • Profile picture of the author Lucian Lada
        Originally Posted by Alexa Smith View Post

        My initial approach is broadly similar to this one: I go to a huge newsagent's where many hundreds of magazines are sold, look through them at the articles/features, and thereby see what people are regularly paying to read about.
        And how is that helpful since you then have to search for related CB products in the niche? Wouldn't it be more useful to do it the other way around (i.e. search for CB products first, and then see if there are many people buying magazines in the niche)?
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        • Profile picture of the author Alexa Smith
          Banned
          Originally Posted by Lucian Lada View Post

          And how is that helpful since you then have to search for related CB products in the niche?
          Who said anything about ClickBank, here?

          Yes - I take your point: if you're doing this solely as a ClickBank affiliate (which indeed I was myself, at one time), you'd clearly need to do that at some stage, too (and I did it first).

          .
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          • Profile picture of the author JohnMcCabe
            Originally Posted by Alexa Smith View Post

            My initial approach is broadly similar to this one: I go to a huge newsagent's where many hundreds of magazines are sold, look through them at the articles/features, and thereby see what people are regularly paying to read about.

            .
            I do something similar, but I look at lists of mailing lists (like InfoUSA) or SRDS for magazines, then visit the sites and request their media kits and/or rate cards.

            I get some relative numbers (# of subscribers, number who have made a recent purchase, mail order buyers, etc.), and the rate cards and media kits are usually gold mines of demographic/psychographic information.

            Originally Posted by Alexa Smith View Post


            I want niches in which the proportion of competent marketers to customers is low. In competitive niches it's generally very high. That's the parameter that matters.

            .
            I agree, with the slight change I added above. If there are a large number of people competing, but most of them are using ineffective or outdated methods, it's much easier to stand out from the crowd.

            It's kind of like scheduling a homecoming game in college football here in the States. Every school tries to schedule an opponent that they can easily beat, so fans and alumni go home happy. Happy alums contribute much more, in general, than unhappy ones. Unhappy alums also get athletic directors and coaches fired, too.
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            • Profile picture of the author Alexa Smith
              Banned
              Originally Posted by JohnMcCabe View Post

              I agree, with the slight change I added above.
              Excellent amendment, too, and most relevant. Thank you, John!

              .
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    • Profile picture of the author NickNimmin
      Originally Posted by travlinguy View Post

      I look in the Yellow Pages. Seriously.
      They still make those?

      Or online?
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  • Profile picture of the author drewfioravanti
    Here's what I learned about niche discovery from Eben pagan:

    The answer to all three must be "Yes".

    1. Is my proscpective customer motivated by pain, urgency or irrational passion? Is my prospective customer experiencing a strong emotion? (You are looking for people who are already motivated.)

    2. Is my prospective customer already looking for slolutions?

    3. Does my prospective customer have no or few perceived options?
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  • Profile picture of the author flesterking
    I use google planner tool, i refine them and check over a thousand keywords at a time to look over the competition. I have my own customized tool which sorts out everything running on server. It would be a tough work if you are doing it manual.
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  • Profile picture of the author JordanMcLeod
    Use google adwords to find keywords to different niches that get searched a lot then search those keywords and check out the competition. If there's heaps of professional looking sites there then your going to need some skills to compete, if there's just a few mediocre sites then its fair game

    Hope this helped
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  • Profile picture of the author Tom Addams
    Love the advice from Travelinguy and Alexa.

    I work within markets that are passionate about the same things as myself. Makes the long hours enjoyable and you tend to either know outright about good niches or develop a flair for uncovering them.
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  • Profile picture of the author James McAllister
    Unless I'm starting a blog or something, I don't target niches. I target problems. Then I do as much market research as I can and learn about my customer, and how to tailor my advertising for maximum conversions.

    I agree with 'following your passions' as long as the niche is actually profitable and monetizable. I made the mistake of 'following my passion' in an unprofitable niche when I first started out, and a blog I worked on for nearly two years ended up being little more than a learning experience.
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    • Profile picture of the author Steve B
      Forget non-competitive. It's a qualifier that will hinder your search for a money niche.

      Three additional places to search:

      "Dummies" books - there are thousands of them and if you find a book in the subject you're considering, there's a good chance there is a profitable market involved. Once you find your niche, buy the Dummies book and you will have a good overview of important topics.

      Nextmark - This site is a goldmine. It's a searchable directory of 60,000+ mailing lists in all sorts of markets. You can even find lists to do some advertising in your niche if you desire. The logic is- if people join a mailing list, a magazine subscription, etc, they are active in the niche.

      The Encyclopedia of Associations (by Gale) - If there's an association created around a topic (or many), there's a good chance folks are interested and engaged in that market. This is an expensive set of four large books published every year. I bought a set on eBay for $15 (it was an ex-public library copy that was two years old. Try the larger public libraries. Also, some universities have online databases that will let you search these encyclopedias. They are a real wealth of information especially once you're in a niche and want to do some very targeted marketing. (Here's a hint: If you can get an association to advertise your product or recommend your newsletter, do you think that would be targeting you audience about as well as anything you could do?)

      There are other resources for niche discovery, but these are three of the best, IMO.

      Good luck to you,

      Steve
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  • Profile picture of the author MWatson
    I would never waste my time doing something im not passionate about, whether making money or not. If you find a niche your passionate in, you're not so focused on the "time" it takes rather than the final outcome. Just something to keep in mind.


    Cheers,
    Mark
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  • Profile picture of the author joseph7384
    I would go to the "Niche Store" I'm sure they have some high yield non-competitive niches remaining.


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  • Profile picture of the author funtler
    I dont think a niche can exist like "non-competive niches"
    I think what you want ti ask is "Least competitive niches"?
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  • Profile picture of the author Randall Magwood
    Mostly my brain. I have schizophrenia so all kinds of B.S. comes to my mind (even on meds). Doesn't matter if it's raunchy or not. Whatever i can cash in on i would do it... in terms of ebook topics. Selling physical/tangible items is not on my agenda right now. They will be in the future though. If you need help finding a niche, look on Amazon sort through the titles and competition of the books there for sale.
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  • Profile picture of the author tristatemedia
    the best i found was the marcus campbell method. go google seacrh box and start with decrease, increase, effect, etc. trigger words to give you ideas
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  • Profile picture of the author Terry Hatfield
    One of my favorite ways it to look at people's signature links on popular forums.
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    • Profile picture of the author Christian Grey
      Originally Posted by Terry Hatfield View Post

      One of my favorite ways it to look at people's signature links on popular forums.
      Lol so easy but so strong way . I will need to use your method in future. Getting tired of "Hair loss" "Weight loss"
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  • Profile picture of the author affiliatez
    In fact, It's too difficult to find an absoluately new niche that has low competion and enough traffic for monetizing. If you are looking a a micro niche, It seems more easier because an awesome product becomes a grate micro niche itself, Maybe its less competition and easy to rank than a whole niche market.
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  • Profile picture of the author nickherc
    Go to amazon.com, browse through the most selling stuff. When you find some product, that has a selling rank, let's say, 350#, check in google for competition, keywords,... ... .... If there's a little competition, you go for it.
    That's one simple method.
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  • Profile picture of the author Oziboomer
    Non-competitive niches have a habit of becoming competitive once they are uncovered.

    Usually it is better to pick competitive niches because there is plenty of money to go around when there are plenty of buyers.

    Go for the big ones and start making money unless you've got deep pockets or heaps of time on your hands because losing time is the biggest cost.
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  • Profile picture of the author Brandboyz
    Banned
    Best way to find your niche check wallmart.com
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  • Profile picture of the author Ricardo Furtado
    I use brain finder.
    Regards
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    Ricardo Furtado

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  • Profile picture of the author Mark Loftis
    You WANT a competitive niche
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by Loftis10 View Post

      You WANT a competitive niche
      No thanks, I don't. It's harder for me to make a living from those, just as it is for beginning/aspiring marketers.

      I want niches in which the proportion of marketers to customers is low. In competitive niches it's generally very high. That's the parameter that matters.

      The philosophy of "wanting a competitive niche because that's an indication that there's plenty of money in the niche" is a theory based on mistaken premises. For all the reasons explained here (and in several other posts/threads linked to in this one): http://www.warriorforum.com/main-int...ml#post8561081

      .
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