I own a UK based company that looks after the financial interests of my clients, in terms of their pensions and investments.
We currently have a product that is suitable for those with an ISA, but our product is giving double (and some) the performance. It really is a no brainer to switch.
We have already converted much of our own client base, but we are now looking to market this to the wider community as this can benefit EVERYBODY with an ISA.
I'm considering whether a good option could be to send a Solo Ad to somebody elses list?
Any experts out there that can give me their opinion on this?
Of course, we will eventually build our own relationship with the client, so capturing their email address through a squeeze page isn't vital.
We just want to get our product out there and have people directed to our website and then either contact us, or leave us their details so that we can contact them.
Any advice, I'd really appreciate it.