Question: Is I.M Hype Overrated? (Pardon the Pun)

I think the hype just comes along with the territory.

The fact remains that there are a number of people who through hard work and experience are making tremendous amounts of income with IM. There is no denying that

I think marketers and promoters of IM will always focus on that.. Its just the nature of some people.

Personally, I like to stress the part about working hard and smart before any riches can be realized

- Robert Andrew

“Hype” has become a word that many online marketers
are shying away from.Yet each person has his or her own
definition of what constitutes hype.

I just typed in the word “hype” at Answers.com and here
are two definitions the dictionary returned:

1. Exaggerated or extravagant claims made especially in advertising
or promotional material: “It is pure hype, a gigantic PR job”

2. Something deliberately misleading; a deception: “[He] says that
there isn’t any energy crisis at all, that it’s all a hype, to maintain
outrageous profits for the oil companies”


Even from those two definitions we see that one indicates exaggeration
which makes up the figure of speech called a hyperbole and the other
suggests deliberate deception.
I think that most marketers will want to shy away from deceiving their
prospects. From that perspective ‘hype’ will not just be wrong but unethical.

But "hype" can be seen by the prospect as what he deems untrue. So maybe you can
make $25,000 per month from those Amazon affiliate site, but if that is outside the
realm of the possible for the reader then it is interpreted as hype.

As I always say, nobody uses more "hype" than lovers. "I can't live without you."
"You're the breath I take", "I will love you forever" etc.

But nobody is complaining. In fact, we are all singing along.

-Ray Edwards

Internet Marketing and Making Money Online has been presented by many marketers as : "Get Rich Quick" and other marketing schemes to lure people into buying there products. I believe internet marketing should be educational and informative to helpful to the person who is looking for that information.

The internet is full of HYPE and B.S... That's just the way it is!

You must use your best judgement online to who you believe you can trust. Just like google doesn't like spammers, many email spammers are out there selling B.S and not being helpful at all. Because of that Google doesn't tolerate spammers as far as SEO is concerned. As far as email marketing concerned people are getting more SAVY to who is trustable and who isn't. It's about leading with value and doing your best to help your customers.

How you market yourself plays a big roll in your success wherever you are in life. I've fallen to a lot of false promises in the past, I know it's easy to get sold on a sales page that is promising you the world. I've been sucked into MLM's and companies that just don't deliver what they promised you, I know I get it.

A few keys to success : If you want people to take you seriously you must lead with value and position yourself as an expert, if you are constantly hammering your list with promo after promo that does not help them out out of your most sincere interests they will never trust you and in turn never buy from you. How you build your reputation is what matters most. You might make a few bucks beating up your list to a few gullible people but ultimately you won't have a long term business. Unfortunately with IM a lot of people don't want a long term business, instead a quick buck.

Not all marketers are created the same, and some actually do help. If I feel like I am not getting any value and I am constantly promoted various different offers each day, I am quickly going to unsubscribe. Use your best judgement.

Matt

That's why I love being an Amazon affiliate . . . where honest works better than hype, and the honesty is free, from what real customers have to say about real products from genuine experience (well mostly, there are some fake ones, but not too many), compared to the vast sums of money for well-written hype (sales copy) I know which I choose

There's been enough decades of hype that people are used to it, and increasingly ignoring it or avoiding it in some areas where genuine feedback is fairly easy to find, yet, as you say, there is still plenty of hype in IM.

For hype to work, people need to be WANTING unrealistic instant wealth with no work, no experience, and no understanding. So it's the people wanting it which make it worth doing still. And that is more likely in IM than in buying a physical product. Real hard work is not trendy in most areas of society in most countries (China being an obvious exception).

Chris

There are lots of "excuses" for marketers not taking action. If you don't enter a market because of what others are doing around you . . . that's your choice. Nobody will force you to market that same way. Personally, I think marketers that do this are better off not going into the market because they lack the spine necessary to stand out - go against the flow - so to speak.


Hype in the marketplace is something you can't control - at least in others. But you can control hype in your own business with the things you present and the way you operate.

I don't worry about things that are outside my own control. I do business the way I want and let the consequences follow! I've learned over many years experience that "telling it like it is" and being straight with prospects and customers is by far the best and most profitable approach to marketing in every niche I've entered.

Prospects, customers, and suppliers gravitate to honesty and forthrightness.

Steve

We live in the world of hype. People say they hate hype, but when presented 99% go with the hype even that they say their sick of it. IM does what tracking and numbers way it should do IT HYPES STUFF UP! That's the harsh truth as I see it, I wish I was wrong. I hate hype, but I'm no one of importance.

Hype is over used. People are getting blind to it I think. Overrated? Not sure about that; see previous sentence.

The quoted post can somewhat be related to link building, seo or internet marketing as a whole -- being dead. When people can't adapt to changes they will just say that "link building is dead" or "seo is dead" or "internet marketing is dead" hahaha something like that which quite funny, really... I think it is a trend now?! haha

I have a quick.answer for this Internet Marketing is only overrated If you do not enjoy what you do.

If you enjoy what you do you would never even ask that question in my opinion

If you have the same business model as everyone else and are selling to the same market as everyone else, maybe all you are left with is hype, so that you can stand out from the crowd. A better way is either not have the same business model as everyone else( and this is complex often you think two people have the same business model but there can be vital differences which make one a success and the other a failure), or don't sell to same market as everyone else, or get better access to your market using collaborators.

It doesn't seem to be as bad as a couple of years ago, but I still see plenty of product sellers make clearly exaggerated claims.

I'm starting to see more and more sellers use disclaimers, or at least write something somewhere on their sales letter/ad that tones down the hype a bit.

There is no such thing as "Get Rich Quick" in IM....just working hard and working smart!

Starting from your definition of 'hype' I think its the cause of untold grief of many persons trying to earn real income online.

I would even extend the definition to include promotion backed by 'staged' testimonials. Meaning testimonials put on by 'actors' using 'props' such cars and homes rented for the sole purpose of shooting either the promotional video or the testimonial.

The earlier an aspiring internet marketer is able to recognize our definition of hype the better. The rule should therefore be 'buyer beware and do a background check on the seller'.