Buy button

by wrebbit1 Posted: 12 years ago 1 replies

I have noticed more and more websites not displaying a 'BUY' button on their home page; thereby forcing a user to enter the 'product details' page before allowing the client to 'add to cart'.

Can anyone explain the reasoning or study behind this? I was always under the belief that we want the client to have the fastest option towards checkout.

Thank you.

#main internet marketing discussion forum #button #buy

goodfuture 12 years ago

As per my understanding:

1. To reduce bounce rate and to increase pageviews
2. Buy Now buttons on home page make your page look like a typical sales page which buyers usually do not like.

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Buy button

wrebbit1 • 12 years ago • 1 replies

I have noticed more and more websites not displaying a 'BUY' button on their home page; thereby forcing a user to enter the 'product details' page before allowing the client to 'add to cart'. Can anyone explain the reasoning or study behind this? I was always under the belief that we want the client to have the fastest option towards checkout.