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Follow up unexpectedly, another way to keep your customers happy

by Jeffery Moss
3 replies
One of the things that really works for me with internet marketing (any niche) is to follow up with customers and subscribers unexpectedly, even when there are no problems being reported.

Just taking the time to check in with customers to see how they are enjoying their purchase is a good idea as it shows how much you appreciate their business.

This is also your chance to thank the customer for their purchase and possibly provide an additional reward that wasn't even mentioned as part of the sale, such as a free consultation or coaching session that is free for such a valued customer.

During your follow up email or phone call, don't forget to ask for the customer's honest opinion of your product as this will make the customer feel personally invested in what you have to offer.

I'm sure you can think of other ways you could adapt this idea to your own offering.
#customers #follow #happy #unexpectedly
  • Profile picture of the author blueclcl
    Totally agree with Jeffery.

    Simply going that extra yard in customer service goes a very long way with clients.

    I know some who send a personal email to every subscriber who simply signs up to their email list, not a automated email, but a personal one.

    Good customer service and communication is massive.
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  • Profile picture of the author onSubie
    Funny you mention that.

    This week I used a travel portal to find a cheap flight. I ended up buying the cheapest ticket through some little travel website I'd never heard of. They were re-selling regular airline tickets from major carriers.

    The day after I ordered, I got a phone call from a woman who thanked me for ordering and asked how I found the site and if I was satisfied with my experience. She then said she would send me a discount coupon for my next order and enter me in a draw for some ticket prize.

    She sounded like an older lady and by her mannerisms, she was not a call centre. I really had the feeling that the wife was calling me about a website she and her husband run.

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  • Profile picture of the author Steve B
    Originally Posted by Jeffery Moss View Post

    One of the things that really works for me with internet marketing (any niche) is to follow up with customers and subscribers unexpectedly, even when there are no problems being reported.

    You know why this works so well? It's not because the customer is excited about an unexpected visit.

    It's because the customer perceives that he is being treated to personal contact. It's rare these days for online business owners to take the time to reach out individually to prospects and customers.

    I always try to learn something personal about a customer so that I can talk about something other than (or in addition to) our business relationship.

    Good reminder, and thank you.

    Steve
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