Here are a few examples of famous central philosophies.
Ritz-Carlton's "We are Ladies and Gentlemen serving Ladies and Gentlemen," or Mayo Clinic's "The needs of the patient come first."
You can articulate a central philosophy in just a few meaningful words. First, make a decision about what your company actually stands for and then express it in the clearest way possible. This philosophy will become the driving force behind your company culture, something all your employees can rally behind and a guiding light for future decisions that you make about your company's growth/direction.
What is your central philosophy or the phrase that best encapsulates your beliefs about your internet marketing business?