Access The Clickbank Database - The Stats Will Surprise You

13 replies
So, i just came accross this:
Clickbank DataBank

It's a simple 10 page stats guide by clickbank breaking down the data clickbank has gathered in terms of conversion rate by country, day of the week, price points and a few other goodies.

It's $1.99 and I suggest you get it. I'm not affiliated with it in ANY way.

It shows that the U.S. is #8 when it comes to conversion rate, this just shows that there is huge potential for high ROI campaigns outside of the U.S. where most marketers are.

Are you focused on the U.S. or are you running campaigns elsewhere?

Cheers
#clickbank #conversion #databank #products #rate #terms
  • Profile picture of the author onSubie
    Some good stuff but I notice they don't mention anything about accessing "refund rates".

    So much for "If you worked at Clickbank and had access to our entire data warehouse" sales line.

    I have no doubt they are providing a limited sub-set of the data they collect. Not their entire data warehouse.

    Still worth $1.99. But also still hyped.
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    • Profile picture of the author Davids22
      Yeah, there are some sets missing out.

      However, for $1.99 it's got some interesting stats IMO.

      Are you surprised they hyped it up? I'm not :p

      What are your thoughts on the stats, did you gather anything useful from it?

      Originally Posted by onSubie View Post

      Some good stuff but I notice they don't mention anything about accessing "refund rates".

      So much for "If you worked at Clickbank and had access to our entire data warehouse" sales line.

      I have no doubt they are providing a limited sub-set of the data they collect. Not their entire data warehouse.

      Still worth $1.99. But also still hyped.
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  • Profile picture of the author littledan
    Actually this doesn't surprise me. Although the US is the second largest country (after UK) on my subscriber lists, I get far less sales from there than most other countries. When people are buying or selling tier 1 traffic I think it is not as cut and dry regarding the quality of subscribers as they think.
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  • Profile picture of the author Alexa Smith
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    Originally Posted by Davids22 View Post

    So, i just came accross this:
    Clickbank DataBank
    I wouldn't necessarily expect it to last forever, given its use of a trademark in the domain-name, its use of ClickBank's logo on the site, and so on. I'm only guessing. I may be wrong.

    Originally Posted by Davids22 View Post

    It's a simple 10 page stats guide by clickbank
    What makes you think it's "by ClickBank"?

    Originally Posted by Davids22 View Post

    Are you focused on the U.S. or are you running campaigns elsewhere?
    I do my marketing on the web. As long as potential customers can read English, I'll market to them. I don't care where they live. I don't ask.

    I agree with what Daniel says, just above, though. My impression (which may not be accurate, because I don't check carefully as it doesn't interest me that much) is that probably about 40% of my subscribers are in the U.S., but that they probably account for only 25%-30% of my ClickBank sales (which I also don't pretend to measure accurately, and indeed can't measure very easily as an affiliate) ... in other words, they're probably a little less profitable/productive, overall, than other, worldwide English-speaking traffic. I may be mistaken, but that's my belief.

    But since the web is international anyway, and the products digital, it's not very relevant, really, is it?

    .
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  • Profile picture of the author Davids22
    What makes you think it's "by ClickBank"?
    It's advertised in the clickbank dashboard for starters, and I highly doubt they'd allow an advertiser to brand something as 'from clickbank' in the clickbank dashboard + use the clickbank checkout process.

    I do my marketing on the web. As long as potential customers can read English, I'll market to them. I don't care where they live. I don't ask.
    I guess we're both different in this regard. I personally believe that customers can be found in any language. I personally speak 3, and I've made some good money on languages I don't speak.

    But since the web is international anyway, and the products digital, it's not very relevant, really, is it?
    Yes, and no. Some of the top countries in the e-book are non-english speaking, and the web IS international (multi-lingual), so it actually is relevant, though perhaps not in your case.

    The reason I highly believe it is relevant is... depending on your personal stats, you can focus on advertising in the countries that provide the highest ROI, allowing you to earn more, for less work (aka working smart).

    Though I suppose it's less relevant if you don't do any paid advertising (which I focus on).

    ***

    My entire point is. We're marketers, and marketers need to look at data to make decisions based on our current and future marketing campaigns to optimize and improve said campaigns.
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    • Profile picture of the author Alexa Smith
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      Originally Posted by Davids22 View Post

      It's advertised in the clickbank dashboard for starters, and I highly doubt they'd allow an advertiser to brand something as 'from clickbank' in the clickbank dashboard + use the clickbank checkout process.
      You're right - thanks!

      Originally Posted by Davids22 View Post

      I personally believe that customers can be found in any language.
      They can indeed. I speak only two, and one of them's a tiny market in a country where most people also speak English, so I don't bother, myself.

      Fluent Spanish would be pretty valuable, though (that's a huge market).

      Originally Posted by Davids22 View Post

      I suppose it's less relevant if you don't do any paid advertising (which I focus on).
      Yes, I see this perspective (I do none, at the moment. And I rely for my income on people reading my autoresponder emails, the translation of which would be a huge undertaking. And most of what I sell is available in English only, anyway). Different courses for different horses.

      Originally Posted by Davids22 View Post

      My entire point is. We're marketers, and marketers need to look at data to make decisions based on our current and future marketing campaigns to optimize and improve said campaigns.
      Won't argue with that! And thanks for starting the thread - I've already learned something from it.

      .
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  • Profile picture of the author Davids22
    They can indeed. I speak only two, and one of them's a tiny market in a country where most people also speak English, so I don't bother, myself.

    Fluent Spanish would be pretty valuable, though (that's a huge market).
    Oh nice! What language?

    Highly agreed on the Spanish, though honestly translation is not that difficult on the web, considering there are so many tools to translate: Google Translate for simple ads or fiverr/onehourtranslation for more complicated texts.

    Won't argue with that! And thanks for starting the thread - I've already learned something from it.
    You're very welcome

    Cheers
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  • Profile picture of the author sscot
    Originally Posted by Davids22 View Post


    It shows that the U.S. is #8 when it comes to conversion rate,
    Yes, and no. Some of the top countries in the e-book are non-english speaking, and the web IS international (multi-lingual),
    This is because US people have more experiences about internet stuffs.
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  • Profile picture of the author Davids22
    This is because US people have more experiences about internet stuffs.
    This may be true, but it also may not be, I'm sure there are other countries that are just as experienced.

    I can confirm to you that this is indeed produced by ClickBank and not a separate 3rd party.
    Thanks for confirming
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  • I bought it, and it's *VERY* basic... to the point that it's pretty much useless.

    For example: they tell you which specific price point converts best... BUT they dont compare it to any other price point, thus you have no relative data to extract any useful conclusion. Does $29 convert x3 compared to $49? Is it worth increasing your price point despite the conversion hit? No idea, since the only thing they say is "$x.xx is the best converting price point". What good is that?

    Moreover, they dont tell you how they measure conversion rates, so you dont know how that compares to your own data. For example: They say that Australian traffic converts at 21%... That is absolutely impossible to be conversion to sales page. I guess it's conversion to checkout page? Is it conversion through affiliate hoplinks? No idea, since they don't tell...

    Yup, it's only $1.99, but what's the point of releasing a half-baked report? I'd rather spend $19.99 for a proper report with in-detail data.
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  • Profile picture of the author Roth
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    Originally Posted by Davids22 View Post

    So, i just came accross this:

    It's a simple 10 page stats guide by clickbank breaking down the data clickbank has gathered in terms of conversion rate by country, day of the week, price points and a few other goodies.

    It's $1.99 and I suggest you get it. I'm not affiliated with it in ANY way.
    I wrote an article about this report. I mean for $2 it's well worth it...but the data itself was certainly hyped up. Again, only $2, but the data isn't exactly game changing.

    Of course many gurus will be disappointed to know that weekdays are the worst days to promote...and eMarketing barely made #20 on best converting categories.
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