Which of these is the best name for a site for people over 50?

44 replies
I am thinking of doing site for people over 50 covering topics like: holidays, insurance and property. Which of these are good domain names that I have thought of, I could use?

Afineliving.com
calmwaters.com
sunshinyday.com
afineliving.com
letsfreesyle.com

Thank You!
#older #people #site
  • Profile picture of the author CreativeFortune
    afineliving.com gets my vote
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  • Profile picture of the author Mike Anthony
    Lol seems you don't know any people over 40.

    the 40+ people I know are not ready for a retirement home or calm waters or slowing down. 60 maybe but 40s they are still raising families and living life. None of your names would have any particular appeal and a few might turn them off
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  • I agree with Mike, you need to focus on fun, prime of their life, exciting, freedom type words in the domain name not things that sound like adverts for retirement homes!!
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    • Profile picture of the author collison
      Thanks for your replies guys, very helpful. creative fortune affiliate expertise, Mike Anthony.

      My name seems a bit too closely linked to "retirement" I think! I will think of some livelier names!
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      • Profile picture of the author Frank Donovan
        Originally Posted by collison View Post

        I am thinking of doing site for people over 40 covering topics like: holidays, insurance and property.
        Originally Posted by collison View Post

        My name seems a bit too closely linked to "retirement" I think! I will think of some livelier names!
        Before you go too far down that road, it's worth remembering that "over 40" is really just a (large) demographic group rather than a market in itself. They're likely to have a vast and disparate range of interests, wants and needs.

        Your site would have a much better chance of success if it were more tightly focused.
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        • Profile picture of the author collison
          Thanks Frank a good point. I was not sure whether to go for over 40's or over 50's. but I now realize that there is huge difference in mindset for an over 50's site compared to an over 40's.

          So I will be going for an over 50's site now as the two groups have too many contradictions. One in the prime of the career the other group though still working, with has a different perspective. I may even need to specialize it further.
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          • Profile picture of the author travlinguy
            Originally Posted by collison View Post

            Thanks Frank a good point. I was not sure whether to go for over 40's or over 50's. but I now realize that there is huge difference in mindset for an over 50's site compared to an over 40's.
            I don't think there is. There might have been 20 or 30 years ago but the gadget oriented communication society we have these days has changed many things. If you want an identifiable demographic look at baby boomers. The youngest are 50 while the eldest are around 68.

            I'm part of that group. We're talking about people who, years ago, set the tone for what's happening now. Permissive values. The drug culture. Crazy art, music and movies. Casual sex. The list goes on and on. The pop culture we call society today was born of the boomers and many of them still cling to the latest trends regardless of how foolish some of us look doing so.

            Latch on to something related to the boomers and you can't go wrong.
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        • Profile picture of the author Steve B
          I passed 40 a long time ago and I can tell you that "over 40" is a terrible target for a business. What do folks over 40 have in common? One thing: they're over forty!

          The needs, problems, desires, hopes of this group are so wide and deep that your marketing is always going to include most prospects that will have no desire for what you're peddling.

          Get specific. Drill down into a market - way, way down. You want the demographic that describes your market to be limited to homogeneous group so that whatever you offer is going to appeal to everyone in your target audience.

          Good luck,

          Steve
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          • Profile picture of the author collison
            Thanks for that point Steve, I suspected that some people may "resent" being defined by purely by age as there is no real commonalty between an over 40's group. And I don't think anyone will come to a site based on age anyway, it is just a notional number, there is no reason to come.

            The 40-60 is probably the hardest group to market to of all. Unless you have the ability to drill into the niche and find sub niches.I will be rethinking my approach. The input I have had here has been invaluable, and I think saved me problems down the road!
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  • Profile picture of the author seobro
    For people over 80
    • sunset acres
    • twilight years
    • many memories
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    • Profile picture of the author Shenpen
      Originally Posted by seobro View Post

      For people over 80
      • sunset acres
      • twilight years
      • many memories
      For people over 90

      SUNSET ACRES
      TWILIGHT YEARS
      MANY MEMORIES

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  • Profile picture of the author eham
    i think sunshinyday.com is the best.it is nice from the five names you have chosen.
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  • Profile picture of the author Jennifer Hutson
    OP, did you do any research on these domains before asking? All of these names are already in use.

    On a side note, people don't generally like to be reminded of how old they are. I'd pick something that has no connotations regarding age.

    And try running domains through GoDaddy or another domain purchasing site to see if they've already been bought.
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    • Profile picture of the author collison
      Originally Posted by Jennifer Hutson View Post

      OP, did you do any research on these domains before asking? All of these nanes are already in use.

      On a side note, people don't generally like to be reminded of how old they are. I'd pick something that has no connotations regarding age.

      And try running domains through GoDaddy or another domain purchasing site to see if they've already been bought.
      I've just rechecked they are all available on Godaddy, except calmwaters.com which is sold.
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      • Profile picture of the author Frank Donovan
        Originally Posted by Jennifer Hutson View Post

        And try running domains through GoDaddy or another domain purchasing site to see if they've already been bought.
        Originally Posted by collison View Post

        I've just rechecked they are all available on Godaddy, except calmwaters.com which is sold.
        Just to veer slightly off topic for a second ...

        I wouldn't recommend punching a list of potential domain names into GoDaddy. You might find that when you return to claim one you thought was free, it had "mysteriously" been taken.

        If I were you, I'd first narrow down my list by checking the URLs in a browser, then putting them in order of preference, I'd go to a registrar (I like Namecheap) and snap up the first available name there and then.


        Frank
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        • Profile picture of the author collison
          Originally Posted by Frank Donovan View Post

          Just to veer slightly off topic for a second ...

          I wouldn't recommend punching a list of potential domain names into GoDaddy. You might find that when you return to claim one you thought was free, it had "mysteriously" been taken.

          If I were you, I'd first narrow down my list by checking the URLs in a browser, then putting them in order of preference, I'd go to a registrar (I like Namecheap) and snap up the first available name there and then.


          Frank
          That's just what just happened to me one of the domains were mysteriously taken! That's why I was thinking of just buying my domain straight out from go daddy, rather than putting possible domains on here to get a second opinion!
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      • Profile picture of the author Jennifer Hutson
        Originally Posted by collison View Post

        I've just rechecked they are all available on Godaddy, except calmwaters.com which is sold.
        Hm, they were coming up "unavailable" for me under another provider.
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        • Profile picture of the author collison
          Originally Posted by Jennifer Hutson View Post

          Hm, they were coming up "unavailable" for me under another provider.
          Well you can buy one of them off Godaddy if you want, I probably won't be using them !
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    • Profile picture of the author kilgore
      Originally Posted by Jennifer Hutson View Post

      On a side note, people don't generally like to be reminded of how old they are.
      Ha! So true. Which is why I'll definitely be sure to tell my older sister that I saw someone who wanted to market a website to people her age named calmwaters.com
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  • Profile picture of the author Brent Stangel
    I'm part of that group.
    My generation will die with their boots on...retirement is not our style!
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  • Profile picture of the author onSubie
    Wow, you just changed "40" to "50" and are running the same failed business model.
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    • Profile picture of the author collison
      Originally Posted by onSubie View Post

      Wow, you just changed "40" to "50" and are running the same failed business model.
      Well spotted! And this model is dead. It's called getting feedback, and listening to the market! And I didn't even have to buy a $2.99 domain name from godaaddy. But everything you've ever done has been a great success.
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      • Profile picture of the author onSubie
        Originally Posted by collison View Post

        Well spotted! And this model is dead. It's called getting feedback, and listening to the market! And I didn't even have to buy a $2.99 domain name from godaaddy. But everything you've ever done has been a great success.
        Yes, just wondering why you simply upped the age and kept plugging along.

        And yes, everything I have done has been a success.

        The key to that is to visualize and determine your own success. Don't let other people tell you what "success" is, only you can define that for yourself.
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      • Profile picture of the author JohnMcCabe
        Originally Posted by collison View Post

        I am thinking of doing site for people over 50 covering topics like: holidays, insurance and property. Which of these are good domain names that I have thought of, I could use?

        Afineliving.com
        calmwaters.com
        sunshinyday.com
        afineliving.com
        letsfreesyle.com

        Thank You!
        You are joking, I hope.

        Not only do you seem to know absolutely nothing about this demographic, the idea that everyone in this age group is only interested in "holidays, insurance and property" and would give any credence to a site trying to cover all three is crazy.

        I'm guessing you might be in your late teens to early twenties, an age where 50 seems ancient. Got news for you - younger generations may take over the world someday, but it isn't going to be soon.

        Let's use me for an example. I've been around the sun 56 times, and there's more salt than pepper in my beard. But when I look in the mirror, I still see the young buck full of piss and vinegar, way too young to worry overly about "calm waters". Sounds more like a cemetery than a site I'd be interested in. And don't you dare call us old.

        If you really want to market to boomers, and given the percentage of wealth they control, you should, you have a lot more homework to do...
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        • Profile picture of the author collison
          Originally Posted by JohnMcCabe View Post

          You are joking, I hope.

          Not only do you seem to know absolutely nothing about this demographic, the idea that everyone in this age group is only interested in "holidays, insurance and property" and would give any credence to a site trying to cover all three is crazy.

          I'm guessing you might be in your late teens to early twenties, an age where 50 seems ancient. Got news for you - younger generations may take over the world someday, but it isn't going to be soon.

          Let's use me for an example. I've been around the sun 56 times, and there's more salt than pepper in my beard. But when I look in the mirror, I still see the young buck full of piss and vinegar, way too young to worry overly about "calm waters". Sounds more like a cemetery than a site I'd be interested in. And don't you dare call us old.

          If you really want to market to boomers, and given the percentage of wealth they control, you should, you have a lot more homework to do...
          A very good post. The point is the over 50's demographic is probably the wealthiest of all with the most disposable income. With highly successful influential people who are certainly not old, 50 is not old most CEO’s of top companies are in that age range. However there are lots of people trying to work out how to market to that demographic. I do think that holidays and property are two area which are promising, the term term 'calm waters' seems to have irritated some people, but I was looking for feedback, because I need to know the mindset. I need to fly a few kites, test out theories. I did not want to cause offense.


          I see the over 50's market as not that different to the mainstream market. but there are important differences, and distinctions. It is nothing to do with seeing the group has 'over the hill', as a niche marketer I see an opportunity to put wrappers around certain products to appeal to that market. To satisfy needs in that market. I look for different angles. I market products to women , but I am not woman, this marketing, this is what we do as marketers. Having seen your contributions it is what you do very well.

          Demographics do play role, what appeals to an 18 year old may still appeal to a 50 year old but I will target my copy to each market differently. By slicing different demographics there are very lucrative opportunities or all of us. Is this not this what we here for?
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          • Profile picture of the author kilgore
            Originally Posted by collison View Post

            The point is the over 50's demographic is probably the wealthiest of all with the most disposable income.
            This may be true but it's still useless. It's like saying that people living in OECD countries have the highest incomes so you should make a website targeting them.

            But what is it about being 50 that they have in common? As Steve said above, only the fact that they're over 50. But even with vacations, some might like cruises, some independent travel, others package tours. Their age tells you almost nothing about that.

            I'll also mention that the most effective marketing is usually aspirational. You may think they're a bunch of old farts but as John said, they certainly don't.

            There is a reason that the workout video was called "Buns of Steel" not "You Have a Flabby Ass."
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          • Profile picture of the author travlinguy
            Originally Posted by collison View Post

            I see the over 50's market as not that different to the mainstream market. but there are important differences, and distinctions.
            I still don't think you're getting it. The over 50s market is more mainstream than the market up into their mid 30s and likely beyond. We're talking about younger grandparents here. These are people who are up close and personal with their kids and grandkids. A lot of their disposable income is spent on their kids and grandkids. By default they have to know what's going on whether they like it or not.

            I talk to people in their 50s and 60s all the time who can name the popular recording artists, TV shows, video games and a whole lot more about pop cuture. And it's not necessarily because they're into that stuff (though some certainly are). It's because their younger family members are. To assume they're not hip to what's happening in the "mainstream" would be a big mistake.

            I'd be interested in hearing what you call these important differences and distinctions.
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            • Profile picture of the author collison
              Originally Posted by travlinguy View Post

              I still don't think you're getting it. The over 50s market is more mainstream than the market up into their mid 30s and likely beyond. We're talking about younger grandparents here. These are people who are up close and personal with their kids and grandkids. A lot of their disposable income is spent on their kids and grandkids. By default they have to know what's going on whether they like it or not.

              I talk to people in their 50s and 60s all the time who can name the popular recording artists, TV shows, video games and a whole lot more about pop cuture. And it's not necessarily because they're into that stuff (though some certainly are). It's because their younger family members are. To assume they're not hip to what's happening in the "mainstream" would be a big mistake.

              I'd be interested in hearing what you call these important differences and distinctions.
              I couldn't care less whether they are "hip" or not neither do they. Why is it so important to be seen as hip, is that a especially admirable human characteristic? I'm not hip and don't want to be, and I couldn't care less who is "hip". There are better things to aspire to be.

              Some example of distinctiveness on how you could approach this market:

              They may go to Majorca on holiday, but they may do different things when they're there, they may like to go out for meal in restaurant rather than go night clubbing and getting drunk every night as an 18 year old may do.

              They may want to get a loan to give a child a deposit for house. There are very easy ways to do this for them.

              They might like to know of life insurance plans at cheap rates
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              • Profile picture of the author travlinguy
                Originally Posted by collison View Post

                I couldn't care less whether are "hip" or not neither do they. Why is it so important to be seen as hip, is that a especially admirable human characteristic? I'm not hip and don't want to be and I couldn't care less who is "hip". There are better things to aspire to be.
                Hip, in the context I used the word, means to understand. Nothing more, nothing less. I said nothing at all about being seen as hip. Being hip in your context may or may not be an admirable human characteristic but that's not what I'm talking about, while aspiring to have a better understanding of things is always admirable.
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                • Profile picture of the author collison
                  Originally Posted by travlinguy View Post

                  Hip, in the context I used the word, means to understand. Nothing more, nothing less. I said nothing at all about being seen as hip. Being hip in your context may or may not be an admirable human characteristic but that's not what I'm talking about, while aspiring to have a better understanding of things is always admirable.
                  Hip hop rap music is the most popular music now; So your argument is that Grand Parents are "hip", about hip hop rap music and that a marketeer should market hip hop and rap music to this demographic instead of say: The Beatles, Mozart, The Rolling Stones or Bruce Springsteen? My argument is I will market not market rap music as they are unlikely to spend money on it.

                  Knowing what hip hop or rap is, or knowing the current lingo, or passing fashions does not make anyone more admirable in my eyes. Bell bottoms were in, now they are out, who cares. Kindness and respect for others are things which are admirable for me.
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                  • Profile picture of the author onSubie
                    Originally Posted by collison View Post

                    Hip hop rap music is the most popular music now; So your argument is that Grand Parents are "hip", about hip hop rap music and that a marketeer should market hip hop and rap music to this demographic instead of say: The Beatles, Mozart, The Rolling Stones or Bruce Springsteen? My argument is I will market not market rap music as they are unlikely to spend money on it.

                    Knowing what hip hop or rap is, or knowing the current lingo, or passing fashions does not make anyone more admirable in my eyes. Bell bottoms were in, now they are out, who cares. Kindness and respect for others are things which are admirable for me.
                    See, I think you missed the point again.

                    What he was saying is, if you want to make money from a market, you need to know what that market spends its money on.

                    His point was, it's a mistake to think that the "over 50" demographic spends most of their income on themselves buying trips and retirement packages.

                    They are closer to the younger demographic in their spending than you think and much of what they buy is for other people.

                    This is key. I would never spend $50 on a hat for myself. But I would spend $50 on a hat for my mom.

                    The advice you are getting is not criticism it is solid advice on how to research.

                    Nobody is telling you what to do or not do they are pointing out marketing strategies and ideas of your demographic to help you.

                    You need to do real research to validate your ideas and see where the traffic and money is. Asking a forum to validate your assumptions is not research.

                    One problem is, as has been mentioned, "over 50" is not a market.

                    You need to find a market that exists and makes money, then find an angle (USP) to get into that market. Do that by drilling down into the niche and drilling down demographics in that niche.

                    For example, "weight training for men over 40" is a hot market. As JohnMcCabe said, people (men) over 40 still feel and think that they are 25. But the reality is they do not have the same testosterone, growth potential, etc as they did when they were 18. So working out to build muscle is different for the over 40 demographic and they are looking for different things in the market.

                    Your business description sounds like you want to build a general "over 50" portal. I think you would be better to find a niche market that appeals to the demographic you want to target, and then drill down into your demographic to figure out the pain points/solutions that you will use for your sales line.

                    Mahlon
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                  • Profile picture of the author travlinguy
                    Originally Posted by collison View Post

                    Hip hop rap music is the most popular music now; So your argument is that Grand Parents are "hip", about hip hop rap music and that a marketeer should market hip hop and rap music to this demographic instead of say: The Beatles, Mozart, The Rolling Stones or Bruce Springsteen? My argument is I will market not market rap music as they are unlikely to spend money on it.

                    Knowing what hip hop or rap is, or knowing the current lingo, or passing fashions does not make anyone more admirable in my eyes. Bell bottoms were in, now they are out, who cares. Kindness and respect for others are things which are admirable for me.
                    Okay, you completely lost me with this. Good luck.
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                    • Profile picture of the author JohnMcCabe
                      Originally Posted by collison View Post

                      I need to fly a few kites, test out theories. I did not want to cause offense.
                      None taken.

                      Originally Posted by collison View Post

                      I see the over 50's market as not that different to the mainstream market. but there are important differences, and distinctions. It is nothing to do with seeing the group has 'over the hill', as a niche marketer I see an opportunity to put wrappers around certain products to appeal to that market. To satisfy needs in that market. I look for different angles. I market products to women , but I am not woman, this marketing, this is what we do as marketers. Having seen your contributions it is what you do very well.
                      There we go again. There is no singular "over 50" market. That statistic is only a part of the picture.

                      Travelinguy mentioned people who are buying stuff for kids and grandkids. Or spending money to help them accomplish something.

                      There's another segment with the acronym DINKs (Double Income, No Kids) that spends money completely differently in many ways. This group includes many empty-nesters, couples who never had kids, people on second marriages (or more), gay couples and more.

                      Originally Posted by collison View Post

                      Demographics do play role, what appeals to an 18 year old may still appeal to a 50 year old but I will target my copy to each market differently. By slicing different demographics there are very lucrative opportunities or all of us. Is this not this what we here for?
                      Now it sounds like you are starting to get it.

                      If you hunt back, you'll find lots of threads that start with "what can I sell to [over-50, women, men, gays, Christians, Latins, etc.]?"

                      In many cases, you sell them the same things you sell to other groups, but you pick and choose how and what specifically you sell them.
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  • Profile picture of the author Jonathan 2.0
    MidlifePrices.com

    (Available at the time of posting.)
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  • Profile picture of the author onSubie
    One thing I did want to mention that could help- and I think it may have been mentioned earlier in the thread but...


    You need to understand the difference between a business model, a market and a demographic.

    If you are starting with a demographic (i.e. people over 40, or people over 50) then you really need to understand that demographic so you can build a relationship or target them effectively. Once you understand the demographic you can find business models, products and services that would appeal to that demographic.

    This can be difficult especially for inexperienced marketers.

    Most people start with the Niche and then hone the demographic after.

    Kettle Bell Training - as an example of a fitness niche- is very popular especially with the explosion of Crossfit and HIIT.

    You can quickly see the products, competition and potential for this niche.

    Then you look at the demographic. What types of people are in this niche? What type of people does HIIT and Crossfit appeal to, etc.


    This is a much easier way to start for a less experienced marketer. Start with a proven niche and then examine that niche to see what the common demographics are. Lot's of tools for this.

    Starting with a demographic of "people over 40" and then trying to find markets they are in, and then profitable sub-niches in those markets is much more difficult.

    It's easier to look at a product/market and see what demographic is buying it than it is to look at a demographic and try and reverse engineer all their interests.

    Mahlon
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  • Profile picture of the author Brent Stangel
    If I were you, I'd first narrow down my list by checking the URLs in a browser
    I was beginning to think I was the only one who did this. People have tried to make me feel stupid for doing it this way.

    Thanks Frank!
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    • Profile picture of the author Frank Donovan
      Originally Posted by Brent Stangel View Post

      I was beginning to think I was the only one who did this. People have tried to make me feel stupid for doing it this way.
      Thanks Frank!
      Nothing stupid about it, Brent.

      It's obviously not an exhaustive method, but it's one way of finding out what domains are definitely taken. Much safer than using a registrar (especially GD) just to check availability.
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  • Profile picture of the author AffEngineer
    I always go with something that's easy to say = easy to remember.

    afineliving or calmwaters
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  • Profile picture of the author Janice Sperry
    You have been getting some very good Internet marketing gems but you seem to be missing the point. I think it is good that you are looking for feedback. There are some very experienced and successful marketers that have given you some great replies based on proven strategies. Follow their advice and you will get a better start, save time and find more success.

    There is nothing about a marketing strategy that is based on "gut feelings" or what we "think" might work. Everything should be researched, tested then tweaked. Hint: The real research about a niche, demographics, and monetizing potential comes well before picking a domain name.
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  • Profile picture of the author Victor Edson
    I like crustyboomers.com but it wasn't on your list :/
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  • Profile picture of the author Tim_Carter
    wearenotgeezers.com
    Geez I'm over 50 and who does my whole family come to with their computer problems? (all younger). Take a guess.

    Don't put me out to pasture yet. lol.
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  • Profile picture of the author stvnc123
    I think sunshinyday.com sounds better then others
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  • Profile picture of the author Jack Sarlo
    Afineliving.com - it's a domain name not the beginning of a sentence so just use small a
    calmwaters.com - sure they're calm but so what?
    sunshinyday.com - makes no sense - sun shiny day ???
    afineliving.com - my pick (a fine living)
    letsfreesyle.com - hard to pronouce/say it (lets or let free style ( and kids freestyle not 50year old's hehe)

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