DIFFICULT- Marketing for Chinese delivery

5 replies
A beautiful mom and pop family run a Chinese restaurant in Detroit but they have a problem, they don't speak English barely. They do enough to get by. Good people. Major marketing issue:

1. More customers during slow times. Current method that works = flyers...doesn't work good enough. (The second half of every month seems to really slow down big time)

2. On very busy times they need to be able to take orders faster so my main question, anyone know of some kind of automated platform for phones that can take people's orders automatically when there are 3 people in line and always 3 people calling on the phone.

One thing we thought of is setting up a on hold message which they currently try don't have...

It seems if they can solve this problem they can do much better, also it seems if they focus on catering they could make more as well.

So any suggestions on efficiency and on marketing solutions or ideas?

The Hoose
#chinese #delivery #difficult #marketing
  • Profile picture of the author Jack Sarlo
    First they need to hire someone who speaks English, to talk to customers handle orders, etc how are they currently do it I wonder?

    -create a USP

    -lots of research needs to be done about your customers (if any) and then you'll be able to find a way to attract them. Find out what they want etc.

    -look at using the Internet to get traffic to your offline business. Of course it starts with a website and then driving traffic (lots of work of course).

    -look/feel and interior of the restaurant itself, the service, the quality of products being sold, all that effects sales too. Try some new things or something unique (to be unique), make everything top notch.

    -Try Dan Kennedy for offline business he's king imo gkic.com get his free incredible gift and learn everything from him.
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  • Profile picture of the author owenlee
    They may wish to look at how they run the restaurant again. ie like who does what. This will improved their productivity.

    As for promotions, having a website, having a signboard at the road side, and collection customer email or phone might be helpful in the future.

    Hope this helps
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  • Profile picture of the author RyanGillam
    If there are slow times then offer some sort of promotion that is only available then. My parents used to own a pizza shop. Here there would be special discounts throughout the week (the slow periods) e.g. buy one get one free on pizza.

    The margin should be high enough on food that they could have an offer like this and still make profit. That profit is something that they would not have obtained if they did not have the offer in place (most of the time at least)

    Ditch the flyers. I never had much success with them. Most people will just toss them out. It is likely that the majority of the people in the local area know who you are already.
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  • Profile picture of the author savidge4
    SO the basics here.. Mom and Pop shop. That would be Mom out front and Pop in the back. Pop is cooking, and Mom is out front taking in house orders and taking Phone orders. We are hoping oldest son is running deliveries, if its Pop just walk away! haha

    Freeing Mom up off the phone by bringing in someone that is a bit more fluent in English speeds up the order processing. Get Mom out of the order process and I would say that the order process doubles in speed.

    Allow mom to run the register ( she wont give that up anyways ) and slide her towards the kitchen when she can, to expedite the orders increasing Dads efficiency.

    Catering is a numbers game. if you do not pay attention you can loose your tail end. an $8.00 dinner plate in their current situation probably produces profit. Add additional cook and vehicle and staff to cater, and the profit margin drops fast. If labor was not an issue here, there already would be a someone that spoke better English to answer the phones and take orders.

    Look into EDDM Mailing, as a method to reaching "New" Customers. if end of month is weak try a mailer the 2nd and 3rd week of the month. Offer a 2 liter Bottle with 4 dinners purchased.

    The pattern that you are suggesting good business in the front end of the month suggests to me that the neighborhood they are in is going to be more on the Govt funded side. AS IN after the first of the month the bills are paid and there is some additional funds for Chinese food. Where as the end of the month, they are scraping to make the bills.

    Extending the market outside of right around the corner and focusing maybe on lunch time delivery to local business' may be an avenue to look at.

    Look into "Dinner to Go Delivery" the delivery is made to the persons work right before they leave, so they can take it home to the family. One less stop, and more convenient.


    Originally Posted by The Hoose View Post

    A beautiful mom and pop family run a Chinese restaurant in Detroit but they have a problem, they don't speak English barely. They do enough to get by. Good people. Major marketing issue:

    1. More customers during slow times. Current method that works = flyers...doesn't work good enough. (The second half of every month seems to really slow down big time)

    2. On very busy times they need to be able to take orders faster so my main question, anyone know of some kind of automated platform for phones that can take people's orders automatically when there are 3 people in line and always 3 people calling on the phone.

    One thing we thought of is setting up a on hold message which they currently try don't have...

    It seems if they can solve this problem they can do much better, also it seems if they focus on catering they could make more as well.

    So any suggestions on efficiency and on marketing solutions or ideas?

    The Hoose
    Signature
    Success is an ACT not an idea
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  • Profile picture of the author Chris-
    There are statistics showing that a LOT of people use the internet to find local businesses including restaurants, so a good website and presence on Google local maps etc. should help. Plus, as other people are saying, look at exactly how things are being done . . . most small businesses are extremely inefficient and do things that are not working at all that should be easy enough for someone else to spot if they spend a day there.

    chris
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    PM me NOW for more info !
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