Discovered Something Fascinating About Marketing

6 replies
Won't bore you with my all too often told story of my business crashing and burning.

In regrouping and starting over, I discovered something fascinating about marketing.

My latest product, which has nothing to do with making money online (it's synth patches) was just launched and remarkably, it's selling.

But...get this.

Almost all the customers buying it are not from the US. In fact, almost all of them are from Denmark.

This got me thinking to why maybe I've been having so much trouble in the music niche in the first place.

It would appear that I don't appeal to a US audience. I've always been compared to British and other foreign acts but this latest product launch pretty much cements my suspicions.

What I now have to do is figure out how to capitalize on this. Problem is, I don't know how to market specifically to a foreign market.

So...does anybody here have any insight that they can share regarding promoting a product to something other than a US audience. Are there avenues to take outside of the traditional channels? Outside of Google Adwords, which I think would either be too expensive for this niche or not even relevant, are there other "sites" dedicated specifically to foreign marketing or am I looking for something that doesn't exist?

To let you know what's working for me now, I'm actually using the KVR forum marketplace where I placed my ad as a developer. The nice thing about it is that it's free so I can experiment without it costing me any money.

I'm just wondering if there are other places like it. I've asked members at another forum (GearSlutz) if there were but the answers I got were pretty fuzzy. Either they don't want to say or they just don't know.

This is a weird niche and there's not a lot of info about it because it's so tight, but the little bit of promotion I've done has actually produced some nice results in just 2 days and I'd like to capitalize on that and expand if possible.

So if anybody has any suggestions as to where to branch out in this niche (synth patches for synthesizers) I'd be very grateful.

I think I have something here if early returns are any indication.

** EDIT ** You can take a look at the news piece that KVR is running for me. I don't think this will be a problem posting this here as nobody at this forum is in the market for buying patches for Xfer Records Serum. This may have something to do with the spike in sales. If so, after it becomes old news sales may dry up. That's why I need suggestions for branching out.

http://www.kvraudio.com/news/wagsrfm...thesizer-27785
#discovered #fascinating #marketing
  • Profile picture of the author Elvis Michael
    Perhaps the Craigslist's Denmark region or anything close. Either the Services/Gigs section, depending on what you have to offer. Granted, you might also need some help from Fiverr to compose an ad in a foregin language:

    http://copenhagen.craigslist.dk/

    Other than that, I can't think of much else at the moment -- other than Facebook Likes from that specific area...

    Best of luck, and great find, btw.
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    • Profile picture of the author RSK3000
      The UK is a market worth considering.

      Perhaps you could buy a .co.uk domain and build a sales site/ blog. (Host on a UK server)

      I'd consider ebay UK and Facebook, of course.

      Have you considered turning your music library into a membership site with a monthly membership fee?
      Signature

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  • Profile picture of the author Chris-
    I have built up a residual income by creating music . . . I just create whatever music I want and upload it to a few music library websites and the money comes in. Some composers say that they have got a full income from a year of working at music library work (creating 10 tracks a day, with my current income, it would take me longer than that, but I just do it as an additional excuse to create something beautiful whenever I feel like doing so!).

    Libraries say they prefer acoustic than electronic tracks, but I've made plenty of profit on purely electronic creations too and sell tracks in every genre I create in (which is a wide range), so just do whatever you do best.

    The best self-service library music site I know is Pond5. Others that are less good but worth having the same content on include ProductionTrax and Tunesociety (I think I got the name right!). You just upload and the tracks appear on their content and people buy them, simple as that.

    I have also got my music on several of the library sites who say that they are "so much better than the self-service sites" because they work hard to individually place your music. In practice they don't make me much money, although again, it's more than zero (SyncDaddy has been my best so far), so worth doing in addition to the self-service options.

    One thing you have to consider is whether to be a member of a PRS type company or not. Some people say they make more money because they are, some people say they make more money because they are not. I chose not to, because it was simpler and cheaper.

    All of the above sites (and most others) are non-exclusive, so you can have the same content on all of them. They are all international so it doesn't matter where you are or where the buyers are. Beware of some sites which sell your music for use in YouTube, because if your music is on some of those, all the other sites will ban you (or something like that).

    There is a site which has reviews and real feedback on a lot of different music library sites. They used to be free but you have to pay now, so I haven't used them in the last few years. If you are just starting with music libraries, it might be worth the small fee to read everything there quickly and see what you learn . . . there was a lot of good info when I last went there. If you can't find it PM me, I have the details somewhere.

    For music libraries, it's worth doing many different edits and mixes of each track, because each buyer might want something slightly different. So do underscore (no vocals or solos), exact 60 second, 30 second and "splash" (less than 30 second) edits for adverts, alternative mixes, ambient versions, chill-out versions, dance versions etc. Whenever I've done a mix in any style, I then do a pure-ambient (abstract) mix by adding weird effects to all the audio and changing the synths to strange ones and quickly making the mix work . . . those kinds of tracks are quick to make (typically only half an hour each) and for the time spent, make me as much money as tracks that have taken me a week to mix. Most library music is non-vocal, so make sure to make plenty of non-vocal mixes, although nothing wrong with adding the vocal mixes as well just in case anyone wants them.

    When I first started in library music, it was a good excuse to go back over my hundreds of tracks from my previous years work and collect all the good bits and get some profit from them! After that it was a pleasure to make money from doing exactly what I wanted to create whenever I felt like creating something

    I did attempt to start a project collaborating with other composers by swapping multi-track starting-points and samples etc. (for example I have over 1000 really good combinations of loops in Reason that can be used to make great tracks live in real-time just by mixing live, because I did that live on stage for a while), but the other musicians only SAID they wanted to do that, and in practice did nothing . . . in the first 3 months I had got 170 tracks up on library sites, the other 14 composers between them, ZERO. If you are interested in actually DOING library music, and interested in collaborating, PM me and I might be interested in doing some collaborations.

    Hope that's of use

    Chris
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  • Profile picture of the author dariusdarius
    Clickbank recently launched a small ebook where they share the best countries as conversions and the best days of the week to promote.

    Based on their list, USA is only 6th as conversions percentage.

    Darius Vaduva
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    • Profile picture of the author Steven Wagenheim
      Originally Posted by dariusdarius View Post

      Clickbank recently launched a small ebook where they share the best countries as conversions and the best days of the week to promote.

      Based on their list, USA is only 6th as conversions percentage.

      Darius Vaduva
      It may be only 6th on percentage but isn't that made up for by the fact that most sales, generally speaking, come from the US?

      Personally, I'd rather be in a market where the conversion percentage is 6th than 1st if the total number of sales in that country is 10 times that of the total number in the other country, unless I can somehow corner the market in that country.

      I guess my point is this. While conversion stats are nice, in a bubble, I don't think they mean that much.
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  • Profile picture of the author Chris-
    For selling synth patches, a lot of the advice here on the Warrior Forum is relevant . . . if you are selling from your own site then you need traffic method(s) (I recommend working with Google rather than against them, so that means article syndication or guest blog posting instead of the more typical link strategy), the best conversion you can get (which might be squeeze-page, auto-responder etc.), website design that clearly demonstrates professional quality, etc.

    One option would be to have an affiliate program . . . give others a percentage commission to sell your patches, contact places like other synth-patch sites, other music-related sites (including the ones you mention), put a link on forum signatures and get involve in giving obviously valuable free info to others, etc. There are various options that automatically do Affiliate programs, some of them free, but I wanted to know exactly what was happening with my own affiliate program, so I just did some very simple PHP programming to implement the basic functionality (more complex stuff like automatic reporting of affiliate stats can be added later as things grow) so I know exactly how it works, and have at least some chance of understanding and solving any problems that happen.

    Hope that helps

    Chris
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