Stuck writing my WSO sales page

15 replies
How is it that I can spend a week writing the most amazing WSO of my lifetime, the best I've ever created, yet totally draw a blank when I start to write the salespage?

LOL - I think I'm just tapped out. All the "oomph" from writing such great content got up and left. Haha. Such is the life of a writer. Oh well, I'm glad I didn't hit this wall when I was writing the actual ebook. Words just seemed to flow as I was writing about my methods.

I am pretty excited to share with everyone. But I needed to sorta vent first to hopefully break through this mental block.

No need to comment or anything. As you were.
#page #sales #salespage #stuck #writing #wso
  • Profile picture of the author roadies
    Actually, let's make a discussion out of creating a new WSO with the new Warrior Payments product implemented.

    I'm still leaning towards Warrior+ for the potential affiliates. Has anyone had good luck with affiliates at Warrior Payments yet? I'd love to hear a comparison.
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  • Profile picture of the author joseph7384
    I'd rather stay on topic and with that being said, research for some successful WSO'S and study their copy cause why change what works.



    P.S. For any Yahoo's that favor the path of least resistance, it means research and not copy & paste.
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  • Profile picture of the author BrianMcLeod
    Spend an hour or two thinking about and answering these questions and you'll give yourself a HUGE headstart...

    Who is this offer IDEAL for (and who is it NOT for?)

    What is their problem that your offer solves?

    How do they talk about that problem - in their own words?

    How do they talk about the solution to that problem (that they wish they had?)

    What's most valuably unique about your offer?
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  • Profile picture of the author James 0
    What are you trying to offer that people want?

    Explain that, and tell them why.
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  • Profile picture of the author roadies
    Thanks guys! All valuable feedback!

    I stuck my head down and got my salespage done, but decided instead of launching it instantly that I'd sleep on it and launch it around lunch time tomorrow (if it gets approved by then). Also, I didn't want to release it in the middle of Thursday Night Football.

    I'll probably rewrite it a couple of times, and will definitely take your advice into consideration!
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  • Profile picture of the author Sarevok
    It's because you're trying too hard.



    Focus on your end user, and what they want.

    Next, pretend like you're speaking to a good friend.

    Combine those two things, and you'll have a sales letter that wrecks.

    Remember not to try too hard.



    I wish you the best.
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    • Profile picture of the author benjamenjuan
      I like to write out the features, then the benefits and expand on those ideas. express what problem the product will address and why its a great product. proof. wrap it up with some personal touch and great reviews. You can even test headline ideas before launch to see what gets the most clicks in email, do a test run text vs video of the same script.
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    • Profile picture of the author Phil Wilkinson
      Originally Posted by Sarevok View Post

      It's because you're trying too hard.



      Focus on your end user, and what they want.

      Next, pretend like you're speaking to a good friend.

      Combine those two things, and you'll have a sales letter that wrecks.

      Remember not to try too hard.



      I wish you the best.
      I totally agree. People don't buy anything because of 'features' or 'benefits'.

      Any good product has those things, but people buy because of what they want.

      Sometimes what they want isn't even in their best interest, but they will still buy it. Just about everyone here has done that, at least once...

      The trick of great copy is creating the desire (want) in the prospect.

      You can get them to consider your offer by enumerating the features and benefits, but you get them to pull out their credit card when you spark the emotion that makes them want it.

      Never forget that any prospect, whether consciously or subconsciously, has on their mind "What's in it for me?" "What will it do for me?" "What problem that I have will your product solve for me?"

      Tell them what's in it for them. Graphically remind them of the 'problem' they have (create the emotion), and then describe how your product will solve it for them.

      One final thought: One of the greatest salesmen to ever live, Zig Zigler, said "You can get everything you want in life, if you will help others get what they want".
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  • Profile picture of the author cianci1129
    Definitely find the best five copies that you thought were amazing, and study them. You will end up taking angles and using elements from those copies for your own.
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  • Profile picture of the author Chris-
    Remember to focus on benefits rather than features. Be honest and tell them what is different about your product.

    Alternatively, get someone else to do it for you, and maybe get better results . . . there are people in the JV forum who are experienced at helping others do a more successful WSO, who might be able to help you do better than you would otherwise.

    Chris
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    • Profile picture of the author roadies
      Thanks for all the replies everyone. After a few drafts, I finally have version one posted up right now. I used several of the ideas discussed here.

      As with all things I work on, it's not the truly first version nor will it be the last. I'll make small revisions to refine it over time. And I am really thinking about hiring someone to rewrite the whole thing or design an infographic.
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  • Best of luck on your WSO.

    But for some advice in the future, I highly recommend creating it FIRST. Why?

    Because it allows for you to really make sure that you're giving the information in your product.

    As you're writing the salespage AFTER you write the product, you may tend to forget some of the smallest details that can be so perfect for the salescopy.

    Make sure that you write it first next time.

    In salescopy, ask yourself this one question after every single line you write?

    "Is this worth putting in my salescopy?"

    I mean, there are oftentimes so many useless words a lot of us people make when writing salescopy. I know I still make this mistake every once in awhile.

    Remember:

    Don't put your money on the line. This is NOT the time for you to try and experiment. Do it right the first time.

    Every word and sentence you write should lead to having your reader WANT to buy the product. Every sentence is crucial.

    This is a product you have worked so hard to create. You don't want to lose readers just because the copy wasn't so amazing.

    Reread your copy again and again. And constantly critique it as if you're literally being paid to write this copy. Because in the end, after all the critiques, it's you who earns the reward.p

    Sorry for this long post....

    It's just that I really learned how vital salescopy is in this business.

    I've created great products when I began creating WSOs, and a lot of them would usually get no sales because I didn't focus much on salescopy. All I cared about was the product.

    You can have the best product in the world, but if the copy isn't great, nobody will ever read the information you gave inside.
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    • Profile picture of the author roadies
      Originally Posted by internetmarketer1 View Post

      Best of luck on your WSO.

      But for some advice in the future, I highly recommend creating it FIRST. Why?

      Because it allows for you to really make sure that you're giving the information in your product.

      As you're writing the salespage AFTER you write the product, you may tend to forget some of the smallest details that can be so perfect for the salescopy.

      Make sure that you write it first next time.

      In salescopy, ask yourself this one question after every single line you write?

      "Is this worth putting in my salescopy?"

      I mean, there are oftentimes so many useless words a lot of us people make when writing salescopy. I know I still make this mistake every once in awhile.

      Remember:

      Don't put your money on the line. This is NOT the time for you to try and experiment. Do it right the first time.

      Every word and sentence you write should lead to having your reader WANT to buy the product. Every sentence is crucial.

      This is a product you have worked so hard to create. You don't want to lose readers just because the copy wasn't so amazing.

      Reread your copy again and again. And constantly critique it as if you're literally being paid to write this copy. Because in the end, after all the critiques, it's you who earns the reward.p

      Sorry for this long post....

      It's just that I really learned how vital salescopy is in this business.

      I've created great products when I began creating WSOs, and a lot of them would usually get no sales because I didn't focus much on salescopy. All I cared about was the product.

      You can have the best product in the world, but if the copy isn't great, nobody will ever read the information you gave inside.
      Thanks IM!

      You are 100% right! I'm learning how vital salescopy is as well! I've had a few people review my copy. There is some redundancy but mostly the feedback I got is that it is very compelling.
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      [BRAND NEW!] $101 In 101 Minutes?? Yes Way!!
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      • Originally Posted by roadies View Post

        Thanks IM!

        You are 100% right! I'm learning how vital salescopy is as well! I've had a few people review my copy. There is some redundancy but mostly the feedback I got is that it is very compelling.

        No problem.

        And yes, definitly try to keep it as compelling as possible. Make them want the product. Make them see not the features or the benefits, but the feeling they'll get when they get what you're selling. Lead them to it.
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  • Profile picture of the author JNano
    One thing that usually gets my juices going when I'm stuck is to just write simple ideas down first.

    Just anything that comes to mind, a bullet point, a sentence, some thing that you want to make sure it gets explained properly etc...

    Usually after I do this, ideas start popping left and right and I can start putting it all together.
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