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Mentioning product name on landing page?

by KelvinN
8 replies
I'm promoting a trusted and well known service through an affiliate network. I want to put the name on my landing page so more people will be likely to click my affiliate link. I'm afraid if I put in the name, the people will just Google the name of the product rather than click my affiliate link button. Does it really matter?
#landing #mentioning #page #product
  • Profile picture of the author blitzbc
    Rather than putting the name of the product, use the headline of the product on your landing page. If they click on your link using the headline that shows that they are somewhat interested in what the product offers and will be more likely to click your link.
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  • Profile picture of the author Chris-
    Generally people are lazy and will be more likely to click a link than do a Google search to try to find the same thing. Some IMers give both an affiliate link and a non-affiliate link and tell people what the difference is . . . if you have given real value that the buyer considers worth something, then they will mostly click on your affiliate link if you give them the option.

    Chris
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    • Profile picture of the author talfighel
      Originally Posted by Chris- View Post

      Generally people are lazy and will be more likely to click a link than do a Google search to try to find the same thing. Some IMers give both an affiliate link and a non-affiliate link and tell people what the difference is . . . if you have given real value that the buyer considers worth something, then they will mostly click on your affiliate link if you give them the option.

      Chris
      Chris,

      That is very true. People, most of the time, are very lazy and will not go to Google and do a throughout search on this company. They will just click on the ad and that's it.
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  • Profile picture of the author dariusdarius
    It is a normal decision for a lot of buyers to do a google research after reading the sales pitch.

    Darius Vaduva
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  • Profile picture of the author JensSteyaert
    If i were you i wouldn't do that, i would suggest you use the main marketing angle of the product you are promoting and make people curious about it and use that as your affiliate link.

    When they land on the sales page they can still look for reviews of the product but you still have your affiliate click if they decide to buy it after doing research.
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  • Profile picture of the author Jack Sarlo
    Originally Posted by KelvinN View Post

    I want to put the name on my landing page so more people will be likely to click my affiliate link.
    So you have a landing page and there's a name of the product linking to an affiliate site?

    Don't understand.

    But anyway if you omit the name do you think less people will click on your link? It seems both ways have a disadvantage.
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  • Profile picture of the author Victor Edson
    You shouldn't do that. Here's why, with your squeeze page you need to focus on providing some helpful content, like using the headline mentioned above. That way, people are interested in what it has to offer and not knowing that it's an offer.

    Everyone loves to buy, but no one likes being sold to.
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  • Profile picture of the author stan farrier
    Landing Page Mistakes

    Write a Landing Page Headline With Some Impact
    Orient Your Landing Page Visitors
    Optimize Your Web Forms
    Focus on a Single Goal
    Learn How To Design For Conversions
    Stop Using “Submit”
    Be Clear About the Benefits (Not The Features)
    Write Copy That Matches Your Offer
    Make Your Page Legible
    Drop the Useless Footer Links
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