My First Survey Was A Huge Success But Need Guidance!
I hope you're doing well.
So I did sent out my first surveymonkey.com survey and it was a HUGE success!
I got back 184 filled out surveys from my 1400 person mailing list. There were 7 questions and some of the results surprised me. It has given me some definite answers that are very different than where the company has been headed thus far.
The company has just started offering info products online so it may be a good time to make adjustments based on this survey data...
I would love to hear your thoughts as to what I should do with these findings:
Would you rather have videos and audio interviews shipped to your door in cool packaging on a CD or DVD, or access it online?
- 21.2% chose Shipped to my door
- 78.8% chose Access it online
***This surprised me because I have been sending out free + shipping DVDs and my other products all physically. It was my understanding that a physical product has more perceived value but it sounds from this that my market just wants the content online!
What would be most valuable to you as a new xxx (target market)? What do you want the most?
- 40% chose Ongoing video tips of the week showing more advanced secrets
- 26.1% chose A video site similar to youtube but only xxx (niche) videos (hundreds of videos).
- 10.3% chose Audio interview with employers telling you how to get work.
- Only 9% chose the option that I am currently offering as continuity: audio interviews with successful xxx (niche)].
*** This also surprised me. So far I have been offering audio interviews with people that are already successful in this niche and what this survey says is that they want weekly video tips first and foremost and a video community site second.
So my question here is, should I take this data and take action on it? Should I switch everything to digital delivery and create new continuity giving them what they said they want (video tips of the week, interviews with employers etc)?
I'm curious to know if people SAY they prefer digital delivery over physical but then still value a physical product in their hands more.
Any guidance or thoughts you can share is appreciated!
~Sean
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