Affiliate links to email list. In the email or webpage / blogpost?

16 replies
Hello,

Im about to promote an article about some products with affiliate links to my list. What do you think, should I send the article in the email or should I just send a link to a webpage / blogpost with the article? If I go for the last, it will be the website where the list members made their opt in.

If I publish it on the website I could get some extra traffic from search engines, but the content wouldn't feel exclusive for the list members. Hmmm
#affiliate #blogpost #email #links #list #webpage
  • Profile picture of the author cianci1129
    I would go with the second one- just makes it seem like you have some social proofing by sending them to your web site where everything is more official than an information overloaded email.
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  • Profile picture of the author Sarevok
    After emailing daily for years... Here's my two cents:

    Mix it up!

    If you always send the same thing, your list WILL get bored.

    So keep changing things!

    Sometimes, send a direct link.

    Then, send an article, blog post or video.

    You're familiar with Major League Baseball right?

    What would happen if the pitcher threw the SAME pitch all the time?

    It wouldn't be that effective right?

    (Unless you're the best pitcher of all time, like Pedro Martinez)...



    Metaphors work! And I wish you nothing but the best.

    If you have any other questions, you need only ask.

    WARNING: I'm a blatant Boston fan and may be biased. -wink-
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    • Profile picture of the author RSK3000
      Yes, I would agree with cianci1129. Link from your email back to your website.
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    • Profile picture of the author herman12
      Originally Posted by Sarevok View Post

      After emailing daily for years... Here's my two cents:

      Mix it up!

      If you always send the same thing, your list WILL get bored.

      So keep changing things!

      Sometimes, send a direct link.

      Then, send an article, blog post or video.

      You're familiar with Major League Baseball right?

      What would happen if the pitcher threw the SAME pitch all the time?

      It wouldn't be that effective right?

      (Unless you're the best pitcher of all time, like Pedro Martinez)...



      Metaphors work! And I wish you nothing but the best.

      If you have any other questions, you need only ask.

      WARNING: I'm a blatant Boston fan and may be biased. -wink-
      Haha Im from Sweden so baseball is not a sport a watch very often. But I understand your metaphor.
      Thanks for the the help. I will mix it up

      Cianci1129 and RSK3000, thank you too
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by herman12 View Post

    If I publish it on the website I could get some extra traffic from search engines
    Does traffic from search engines opt in and/or buy anything, worth talking about? (Mine doesn't, really). I hear your point, but I think that's really pretty remote and I find it a stretch to think that that's really an "advantage" of doing it that way?

    Anyway, my answer is that - like almost everything in email marketing - it depends on your subscriber expectations. Have you explained clearly to people (a few times) that that's "how it works" and what you're going to do, so that they know that that's what they should expect?

    It's certainly something to test carefully, anyway.

    With my subscriber demographics, in general I much prefer to give them the whole Geschäft in the email (which I think they expect and prefer), whether I also have it somewhere on my website or not.

    Originally Posted by vdubinin View Post

    To make it exclusive to your email list, you can create a page on your blog, this way it will not be visible on your main site.
    Yes, I agree with the principle of this; but make sure that Google doesn't imagine that you're "showing human visitors one thing and their spyders something different" because that really goes down badly with them, as you can imagine: it can come across as "manipulative", from their perspective. "Concealed pages" are not as straightforward as they sound.

    .
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    • Profile picture of the author herman12
      Originally Posted by Alexa Smith View Post

      Does traffic from search engines opt in and/or buy anything, worth talking about? (Mine doesn't, really). I hear your point, but I think that's really pretty remote and I find it a stretch to think that that's really an "advantage" of doing it that way?

      Anyway, my answer is that - like almost everything in email marketing - it depends on your subscriber expectations. Have you explained clearly to people (a few times) that that's "how it works" and what you're going to do, so that they know that that's what they should expect?

      It's certainly something to test carefully, anyway.

      With my subscriber demographics, in general I much prefer to give them the whole Geschäft in the email (which I think they expect and prefer), whether I also have it somewhere on my website or not.



      Yes, I agree with the principle of this; but make sure that Google doesn't imagine that you're "showing human visitors one thing and their spyders something different" because that really goes down badly with them, as you can imagine: it can come across as "manipulative", from their perspective. "Concealed pages" are not as straightforward as they sound.

      .
      I don't get what you are trying to say All my traffic comes from search engines and people do opt in.
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by herman12 View Post

        I don't get what you are trying to say
        Sorry. I "rambled" a bit.

        I was trying to offer a slightly different viewpoint, and suggest that whether you should do what you suggest depends on what your subscribers want and expect and react to best, not on what "you think is right".

        Originally Posted by herman12 View Post

        All my traffic comes from search engines and people do opt in.
        Some of my search engine visitors opt in, also. They don't buy much, though, compared with any other traffic. For me, "getting a bit of extra search engine traffic" wouldn't be a good reason for doing it.

        .
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        • Profile picture of the author herman12
          Originally Posted by Alexa Smith View Post

          Sorry. I "rambled" a bit.

          I was trying to offer a slightly different viewpoint, and suggest that whether you should do what you suggest depends on what your subscribers want and expect and react to best, not on what "you think is right".
          Totally understand what you mean. I will defenetly keep this in mind

          Originally Posted by Alexa Smith View Post

          Some of my search engine visitors opt in, also. They don't buy much, though, compared with any other traffic. For me, "getting a bit of extra search engine traffic" wouldn't be a good reason for doing it.

          .
          This is really interesting. Im pretty new to IM, but i have always thought that organic traffic is one of the best traffic sources for good conversion.
          I mean if a person search for "how to fix problem x" on Google and finds my website about the problem, then the person would be more likely convert then if he or she came from an Facebook ad etc.

          What kind of traffic sources do you use?
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          • Profile picture of the author herman12
            Please answer asap, Im looking forward to get information about what I've missed
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          • Profile picture of the author Alexa Smith
            Banned
            Sorry, Herman - I posted earlier but have only now noticed your questions, above.

            Originally Posted by herman12 View Post

            i have always thought that organic traffic is one of the best traffic sources for good conversion.
            I've always found exactly the opposite, in every niche in which I've ever done business at all.

            I can't really add to what I've said in post #13 of this thread.

            Originally Posted by herman12 View Post

            What kind of traffic sources do you use?
            Nearly three quarters of my traffic is "article marketing traffic". It's (by far) the most responsive, most-opting-in and particularly most-buying kind of traffic I've ever had, in any niche, at any time.

            I also get floods of SEO traffic, but it isn't really worth much to me at all. I estimate that even if Google de-indexed all my websites tomorrow morning, that would take away 20% of my traffic but only 2% of my income.

            I've also - at various times - done some forum marketing, some question-answering on sites like Yahoo Answers, and some PPC advertising. All of those have "worked" for me, to some extent, but nothing has ever really compared with article marketing traffic, for responsiveness and income.

            There are many traffic-generation methods discussed in this thread: http://www.warriorforum.com/main-int...ffic-tips.html

            .
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          • Profile picture of the author myob
            Originally Posted by herman12 View Post

            Im pretty new to IM, but i have always thought that organic traffic is one of the best traffic sources for good conversion.
            I mean if a person search for "how to fix problem x" on Google and finds my website about the problem, then the person would be more likely convert then if he or she came from an Facebook ad etc.
            Conversion rates are typically quite low for search engine traffic relative to just about any other method. I don't remember exactly where I read this from many years ago, but about 80% of people who inquire about a product or service will buy it within one year of their initial inquiry. However, more than 90% of the time, they won't buy from the same company that they made their initial contact with.

            None of my websites have ever been optimized for the search engines. One of the reasons being the purchase decisions by my targeted demographics are typically a long process interlaced with off-track distractions. In addition, there can be huge competitive advantages by marketing outside the crowded and invasive arena of search engines - particularly Google.

            In my experience, sequential content is the crème de la crème of conversion technique. Some key fundamentals for optimum conversion are "how" you reach your prospect, what you say, and the manner in which your product or offer is presented.

            Through a series of engaging content published in niche-relevant outlets such as blogs, websites, ezines, and offline magazines, newspapers, etc, you can draw more targeted and convertible traffic by far than any search engine no matter how well the site ranks.

            Originally Posted by herman12 View Post

            What kind of traffic sources do you use?
            Traffic is almost exclusively driven by articles in online/offline publications followed by close contact through email, webinars, social media, telemarketing, direct mail, local seminars, direct sales and a few other communication channels.
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  • Profile picture of the author talfighel
    You can actually send the text of the article inside your email and also don't forget to have a link to your website.

    This will work for you really well.

    Whether you are just writing articles and sharing it with your list, you always want some of them to visit your link so that they go to your website.
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  • Profile picture of the author JohnnyPlan
    If your email subscribers have taken the time to open and read the email, then why not explain everything there. If they are reading the email, don't interrupt the flow by insisting they click on a link to visit your site as many won't. If you want to send a subscriber to an affiliate link then do so. It's just that simple.
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    • Profile picture of the author herman12
      Originally Posted by JohnnyPlan View Post

      If your email subscribers have taken the time to open and read the email, then why not explain everything there. If they are reading the email, don't interrupt the flow by insisting they click on a link to visit your site as many won't. If you want to send a subscriber to an affiliate link then do so. It's just that simple.
      Thanks for the reply. Seems like people have very different opinions about this subject
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by herman12 View Post

        Seems like people have very different opinions about this subject
        They certainly do.

        In this instance, I think that's mostly because they're people with very different traffic-demographics.

        .
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