anyone using EBOLA words / Tactics in their ads, headlines?

49 replies
Hey just wanted to ask

anyone using EBOLA words / Tactics in their ads, headlines?

we are doing this, and its getting a good response rate, and lifted sales a little.

Just wondering if anyone else is doing this?
#ads #ebola #headlines #tactics #words
  • Profile picture of the author whateverpedia
    Originally Posted by celente View Post

    we are doing this, and its getting a good response rate, and lifted sales a little.
    You seem to be quite proud of that.
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  • Profile picture of the author positivenegative
    Originally Posted by celente View Post

    anyone using EBOLA words / Tactics in their ads, headlines?
    Uhh, no.


    Originally Posted by celente View Post

    we are doing this, and its getting a good response rate, and lifted sales a little.
    Sad that you've got to resort to those tactics to get hits, on the back of people's misery. Was the copy you had pre-Ebola really that shit?


    Originally Posted by celente View Post

    Just wondering if anyone else is doing this?
    I doubt even the newest of the newbies on here would stoop that low. And I had a degree of respect for you - before this post that is.

    As an aside: you'll probably greatly regret having made this post in the morning.
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  • Profile picture of the author JNano
    I don't think it's a good idea to use massive incidents like that promote your business. I also think it's morally wrong in my opinion.
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    • Profile picture of the author Kay King
      No - and when I see people doing it - I leave the site.

      Edit: Not to condemn you for doing it - just not something I'd participate in. I'm already sick of hearing that word just on the news.
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  • Profile picture of the author salegurus
    Dude seriously.... I would not have expected this from you...
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  • Profile picture of the author AaronHarris
    Man! Stop this please. Taking advantage of this very unfortunate situation for the sake of promotion and sales is not a good idea.

    Just be sensitive and be more human. PLEASE.
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  • Originally Posted by celente View Post

    Hey just wanted to ask

    anyone using EBOLA words / Tactics in their ads, headlines?

    we are doing this, and its getting a good response rate, and lifted sales a little.

    Just wondering if anyone else is doing this?
    If if you could make billions off of other people's suffering why would you? I would never want to make money that way, the world is hard and harsh I don't need to add or profit from it.
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  • Profile picture of the author Khemosabi
    To be fair celente, are you using the "E" word in a helpful way? As in "useful information" to perhaps, stop the fear mongering?

    I don't, and as others have mentioned, take you to be a person that just takes advantage of people's fears. I could be wrong, wouldn't be the first time!

    ~ Theresa
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  • Profile picture of the author convictie
    This will surely give your business a good name..
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  • Profile picture of the author JagSEO
    Wow that's a good idea right there, using Ebola as a headline. That would be creative. Thanks!
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  • Profile picture of the author @tjr
    Is The Onion parodying IM forums now?
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  • Profile picture of the author spearce000
    No, but don't market to the Ebola niche (if there is one).
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  • Profile picture of the author SkyJarman
    Could someone please tell me what is wrong with it? Honestly, I have gone this entire time believing Ebola was just a big dramatic swine flu.

    I don't believe anything on TV, nor do I watch much of it. Actually... I don't watch TV. The once in a while piratebay does me wonders. Is everyone going to talk about how immorally wrong it is to illegally download movies next?

    All I would like to say, the research I have done about "Ebola" Which bare with me, wasn't very long or very much to figure out this was just another scare tactic.. Obviously working. Could someone please direct me to a link where there is any actual proof this is as bad as the media is making it out to be?

    Remember swine flu? Lol. I have seen dozens of posts of people talking about Ebola and I have read the article about the "texas lady" or whatever.. But honestly... You guys are really buying into this shit? Especially as IM, you know marketing is a illusion. Most of life unfortunately is a Illusion. You might as well live a happy fulfilled life. If it becomes "Air borne" We are all going to die.. Does that honestly scare you? It is far beyond any of our control. Live everyday loving your family doing whats important to you. You will be just fine!

    CDC Information about Ebola
    (Source: cdc.gov) Ebola is a rare and deadly disease caused by infection with a strain of Ebola virus. The 2014 Ebola epidemic is the largest in history, affecting multiple countries in West Africa. The risk of an Ebola outbreak affecting multiple people in the U.S. is very low.
    What you need to know:Ebola is spread through direct contact with blood and body fluids of a person already showing symptoms of Ebola. Ebola is not spread through the air, water, food, or mosquitoes.
    I would also like to add, we are in a marketing forum. WARRIOR forum to be exact... A lot of you don't sound very "warrior" to me. Sound like you are just talking having no idea what is actually going on. Honestly, does anyone really know whats going on?

    Your marketing tactic is a GREAT one. Only reason I clicked this topic. Seeing how we are on a MARKETING forum, you aren't doing anything wrong posting the word "Ebola"
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    • Profile picture of the author discrat
      Originally Posted by SkyJarman View Post

      I would also like to add, we are in a marketing forum. WARRIOR forum to be exact... A lot of you don't sound very "warrior" to me. Sound like you are just talking having no idea what is actually going on. Honestly, does anyone really know whats going on?

      Your marketing tactic is a GREAT one. Only reason I clicked this topic. Seeing how we are on a MARKETING forum, you aren't doing anything wrong posting the word "Ebola"
      I am one of the first ones to stand up for Marketing and stand up for the Warrior Forum and how it is a "Marketing" forum we should be proud of.

      I love Capitalism but this is just going too far.

      Sorry, Ethics before Money


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    • Profile picture of the author sbucciarel
      Banned
      Originally Posted by SkyJarman View Post

      Could someone please tell me what is wrong with it? Honestly, I have gone this entire time believing Ebola was just a big dramatic swine flu.

      I don't believe anything on TV, nor do I watch much of it. Actually... I don't watch TV. The once in a while piratebay does me wonders. Is everyone going to talk about how immorally wrong it is to illegally download movies next?

      All I would like to say, the research I have done about "Ebola" Which bare with me, wasn't very long or very much to figure out this was just another scare tactic.. Obviously working. Could someone please direct me to a link where there is any actual proof this is as bad as the media is making it out to be?

      Remember swine flu? Lol. I have seen dozens of posts of people talking about Ebola and I have read the article about the "texas lady" or whatever.. But honestly... You guys are really buying into this shit? Especially as IM, you know marketing is a illusion. Most of life unfortunately is a Illusion. You might as well live a happy fulfilled life. If it becomes "Air borne" We are all going to die.. Does that honestly scare you? It is far beyond any of our control. Live everyday loving your family doing whats important to you. You will be just fine!
      ^^^^^^^^^^^^^^^^^^^^^^^
      There. You have the endorsement of the most informed pirate of movies on the Internet. What could go wrong?
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    • Originally Posted by SkyJarman View Post

      Could someone please tell me what is wrong with it? Honestly, I have gone this entire time believing Ebola was just a big dramatic swine flu.

      I don't believe anything on TV, nor do I watch much of it. Actually... I don't watch TV. The once in a while piratebay does me wonders. Is everyone going to talk about how immorally wrong it is to illegally download movies next?

      All I would like to say, the research I have done about "Ebola" Which bare with me, wasn't very long or very much to figure out this was just another scare tactic.. Obviously working. Could someone please direct me to a link where there is any actual proof this is as bad as the media is making it out to be?

      Remember swine flu? Lol. I have seen dozens of posts of people talking about Ebola and I have read the article about the "texas lady" or whatever.. But honestly... You guys are really buying into this shit? Especially as IM, you know marketing is a illusion. Most of life unfortunately is a Illusion. You might as well live a happy fulfilled life. If it becomes "Air borne" We are all going to die.. Does that honestly scare you? It is far beyond any of our control. Live everyday loving your family doing whats important to you. You will be just fine!


      I would also like to add, we are in a marketing forum. WARRIOR forum to be exact... A lot of you don't sound very "warrior" to me. Sound like you are just talking having no idea what is actually going on. Honestly, does anyone really know whats going on?

      Your marketing tactic is a GREAT one. Only reason I clicked this topic. Seeing how we are on a MARKETING forum, you aren't doing anything wrong posting the word "Ebola"
      I don't believe the brainwashing on TV it's just to keep the 99% in line but it doesn't mean someone didn't die from Ebola I'm sure it's used for political purposes and the reporting is not 100% true they always lie on TV to the 99% I get that but still it's not good to profit from Ebola just leave it along someone is suffering. How would you feel about it if the roles where reversed and you where the victim? For some things it's just better to leave it alone make money some other better way. Good luck!
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      • Profile picture of the author SkyJarman
        Originally Posted by HelpingYouBeAnExpert View Post

        I don't believe the brainwashing on TV it's just to keep the 99% in line but it doesn't mean someone didn't die from Ebola I'm sure it's used for political purposes and the reporting is not 100% true they always lie on TV to the 99% I get that but still it's not good to profit from Ebola just leave it along someone is suffering. How would you feel about it if the roles where reversed and you where the victim? For some things it's just better to leave it alone make money some other better way. Good luck!
        Everyone has confused me with the OP. I am not using Ebola in any of my tactics. Let me clarify that. I AM NOT USING EBOLA IN ANY SALES TACTICS.

        I don't even believe in it... Why would I try and use it? How could I use it? Tell local business owners Ebola IS HERE! Were all going to die unless you buy my services. lol..... Seriously people?
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  • Profile picture of the author donsiemen
    Am sure very few people are making money off someone's suffering
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    • Profile picture of the author SkyJarman
      Originally Posted by donsiemen View Post

      Am sure very few people are making money off someone's suffering
      Please explain, how are others making money from people suffering? Are they taking pictures of the 4,000 people that have been infected? Including those in their ad? If so, than yes.. I agree it is a bit inhumane. BUT that is not the case!

      I feel like people are just sheep now days... It literally makes me want to scream! Stray away from the pack! Live your own life with your own beliefs!!
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      • Profile picture of the author @tjr
        Originally Posted by SkyJarman View Post

        I feel like people are just sheep now days... It literally makes me want to scream! Stray away from the pack! Live your own life with your own beliefs!!
        And the marketing ploy that you seem to be so proud of as a way to "stand out" is nothing more than praying on the "sheep" that are too stupid to realize that there is no reason for Ebola to be a thing in the first place.

        So your line of thinking seems to be "sheeple are terrible, unless you're making money off of them!"

        Pa-*******-thetic.
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  • Profile picture of the author pluto1
    Well, if you are providing helpful information to people who are looking for solution to their worries, then there is nothing wrong with what you are doing.

    But if you are using it just for the buzz and more money, without providing any useful information, this is plain wrong!

    I hope you are helping people and creating hope for better tomorrow!
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  • Profile picture of the author Roth
    Banned
    Who's "we"? I think of Gollum every time I see him use that word...in like every one of his posts. It's also nice to see someone so eager to capitalize on disaster. But it is the norm nowadays. Just look at big Pharma.
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    • Profile picture of the author jasondinner
      Originally Posted by Roth View Post

      Who's "we". I think of Gollum every time I see him use that word...in like every one of his posts. It's also nice to see someone so eager to capitalize on disaster. But it is the norm nowadays. Just look at big Pharma.
      Look at Bill Gates openly admitting to controlling the population with the use of Vaccines.

      He's profiting off of hurting others as well.

      Supposedly he is being brought to trial in India for injuring hundreds of young girls with some experimental HPV vaccine.

      That's ok though, right?

      And back to big pharma - just wait and see how much money they make with their supposed Ebola vaccine which is purely capitalizing on fear and misinformation spread by major tv media outlets.

      They don't call it tv programming for nothing.
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      • Originally Posted by jasondinner View Post

        Look at Bill Gates openly admitting to controlling the population with the use of Vaccines.

        He's profiting off of hurting others as well.

        Supposedly he is being brought to trial in India for injuring hundreds of young girls with some experimental HPV vaccine.

        That's ok though, right?

        And back to big pharma - just wait and see how much money they make with their supposed Ebola vaccine which is purely capitalizing on fear and misinformation spread by major tv media outlets.

        They don't call it tv programming for nothing.
        Bill Gates and you are not the same the same laws don't apply, so yes when Bill Gates does it's it's OK and when you do it you could go to jail

        Just kidding!
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  • Profile picture of the author KayaIsmail
    How are you possibly making use of the Ebola panic to drum up business? I'm both confused and impressed.
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  • Profile picture of the author Brent Stangel
    we are doing this, and its getting a good response rate, and lifted sales a little.
    I don't believe a word.

    Could someone please tell me what is wrong with it?
    We could but it would go right over your head.

    Is everyone going to talk about how immorally wrong it is to illegally download movies next?
    You just did. Do you teach your children to be thieves? Kudos!!

    Honestly, does anyone really know whats going on?
    You obviously don't.

    Stray away from the pack!
    Yes please "stray" away from us humans.

    People who run a real online business have no need for fear mongering, gimmicks, tricks, etc.

    My opinion on the OP...*****ng pathetic!!
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    • Profile picture of the author SkyJarman
      Originally Posted by Brent Stangel View Post

      I don't believe a word.



      We could but it would go right over your head.



      You just did. Do you teach your children to be thieves? Kudos!!



      You obviously don't.



      Yes please "stray" away from us humans.

      People who run a real online business have no need for fear mongering, gimmicks, tricks, etc.

      My opinion on the OP...*****ng pathetic!!
      Lol, you're bringing children into this? I would expect someone of your age would of by now gained some sense of respect towards family.

      Seeing you around in the forum, generally you are arguing your point in some manner. Honestly, You didn't answer a single thing. You typed in a few sentences to try and slander me.

      I simply asked How does Ebola have to do anything with Morals? Is the OP picking one direct person? No. Showing images? Don't think so.

      I am sorry you don't think this is just a big way to make billions and billions of dollars. What better to market than a vaccine literally scaring the ENTIRE world.
      Lol! You won't silence or change my beliefs. Go back to watching the pixels come out of the box. Not like it is all owned by the same people just like our school books and well,, History. But I am the one who's head it is going over.. HUH. Funny.

      I am going to step out of this conversation as I don't appreciate one bringing my child into topic...PATHETIC!

      Originally Posted by @tjr View Post

      And the marketing ploy that you seem to be so proud of as a way to "stand out" is nothing more than praying on the "sheep" that are too stupid to realize that there is no reason for Ebola to be a thing in the first place.

      So your line of thinking seems to be "sheeple are terrible, unless you're making money off of them!"

      Pa-*******-thetic.
      Whaaaaaa? You lost me friend.
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      • Profile picture of the author salegurus
        Originally Posted by SkyJarman View Post


        I am going to step out of this conversation as I don't appreciate one bringing my child into topic...PATHETIC!
        Good, and please stay away.....
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  • Profile picture of the author Sarevok
    If you're in the prepper niche, it's a great time to talk about these issues.

    A lot of people will get mad for marketers making money from this situation...

    But it's the prepper niche.

    What do you expect? Preppers and conspiracy theorists LOVE these topics. Even if you don't, or find them offensive + detestable. That's why marketing is both art and science. Because it requires balance, and there's no right or wrong. (Ethics come into play, but if you're not hurting anyone I don't see how this is a touchy subject?).

    Always give your end users what they want. And if they truly want it? How is it unethical?

    (Check out TheBlaze + InfoWars for an idea of what I'm talking about).

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  • Profile picture of the author SuperKC
    Haha.. alright I have to chime in.. first I wouldn't use the tactic because its a lot of long term work for temporary gains since this outbreak scare is a temporary thing.. but that is not what offends me.. what offends me is that we call it the 'e' word.. has the media scared everyone so effectively that you guys are censoring even writing the word? Are we now under the rule of President 'O' and hoping to make our living on the big "i" as long as we can gain permission from Uncle Homeland "S"?
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    • Profile picture of the author Khemosabi
      Originally Posted by SuperKC View Post

      Haha.. alright I have to chime in.. first I wouldn't use the tactic because its a lot of long term work for temporary gains since this outbreak scare is a temporary thing.. but that is not what offends me.. what offends me is that we call it the 'e' word.. has the media scared everyone so effectively that you guys are censoring even writing the word? Are we now under the rule of President 'O' and hoping to make our living on the big "i" as long as we can gain permission from Uncle Homeland "S"?
      I'm not sure what "we" you're speaking about, but I am the one that typed it as the "E" word. And to be clear, I had no intention of censoring anything. If you had actually read my post, I was attempting to give celente the benefit of the doubt. Now that he hasn't come back to this thread, and as I said in my original post, I can be wrong here and there. No biggie.

      What is baffling to me is why you lumped "you guys" into something that I said. No one here is implying anything political, except you. And, for the record, capitalizing on this "EBOLA" thing is not what a decent marketer would do. My point in my post to celente was, is he going after actually helping people to relax from their fear, or making money off of it.

      Now, it's not uncommon, on this forum, especially, that someone makes a controversial post with the intent to bring attention to his/her signature. Regardless of the topic.

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  • Profile picture of the author surfer30
    you can use Ebola word for your optin rate But its better choose Great words that means you are honest with your customers.
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    • Profile picture of the author alxdad
      I heard that the ebola domain sold for $200,000. wow if true
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  • Profile picture of the author James McAllister
    While I agree it's not exactly moral, it probably has huge profit potential. If it didn't, why would the news and media be overhyping it so much? It's the same reason all of those 'Doomsday' shows came out in 2012 - fear drives sales.

    Doesn't seem like it'd be too difficult to drive up fear in paranoid people and then sell some stupid course on how to "survive the Ebola outbreak". They'd never know if it worked or not because they'll never actually get infected anyway. Alternatively, make the course free and load it with affiliate offers, and you've got a list of paranoid people to market to when the next big scare gets hyped out (which won't be long since again, fear drives sales). My father is one of these people and he's making the people he buys from a ton of money. There are many, many people like him and the mainstream media is already doing the hard work of putting the fear into people.

    It's not something I would do but the profit potential is high, and you can't deny that. I wouldn't be surprised if someone here was discouraging/shaming targeting Ebola because they're secretly marketing to that crowd themselves.
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  • Profile picture of the author ezexclusive
    It's sad to see that such tactics are used just to make money.
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  • Profile picture of the author JohnnyPlan
    I think that people would look to more credible sources for medical related news such as a WebMD or Yahoo news for news related subjects, not just some random blog. Maybe I'm just speaking for myself here.
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  • Profile picture of the author Nathan Fortune
    This is a very good tactic if you sell drags my friend !

    Otherwise........ PLEASE !!!
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    • Profile picture of the author heavysm
      A senior warrior posting this?

      I literally did a double then a triple take to make sure this wasn't from a post padding newbie wanting to stir something up.

      But to answer you, I haven't ventured so far into desperation where i need to consider such fear based clickbait in my ads.

      OP, seriously, what markets are you in that EBOLA is remotely relevant to your stuff? I can think of ways you can creatively swing it as a generic ad but I'm guessing you're in health or at least something related?
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  • Profile picture of the author YourBizAid
    Banned
    Can't believe some Warriors can be this heartless! Anything for the dollar isn't the way to riches, my friend. Better think twice. I wonder if you know how many good people who have died from this deadly virus.

    Pray it doesn't hit you or any of your loved ones!!!
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  • Profile picture of the author ZhaoAnXin
    Marketing targets either suffering or desire.

    There's always a push toward something desirable or a pull away from something undesirable or a combination of both.

    I probably wouldn't run an ebola headline, but...

    I don't see the ethical difference between targeting a disease that's in the news (hype or not) and:

    -Targeting people suffering from tinnitus
    -Targeting people suffering from cancer, diabetes, herpes, high blood pressure, or any other disease
    -Targeting lonely people who can't have a successful romantic relationship
    -Targeting people dealing with the pain and fear of divorce, break-up
    etc.

    All of it is predatory on some level.

    I think a lot of the above are probably more predatory, actually, because - for most people ebola is just an abstraction.

    People suffering from any of the thousands of things niche marketers go after are in the throngs of that suffering and it's need for relief is directly targeted.

    I wouldn't link ebola to my business because it's totally unrelated, irrelevant and probably will be a flash in the pan trend.

    I'm surprised at how surprised and taken aback people seem to be though.

    I can't imagine that at least 80% of the marketing that's being done by people isn't taking advantage of suffering on some level.
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  • Profile picture of the author AffiliateBeast
    Originally Posted by celente View Post

    Hey just wanted to ask

    anyone using EBOLA words / Tactics in their ads, headlines?

    we are doing this, and its getting a good response rate, and lifted sales a little.

    Just wondering if anyone else is doing this?
    Comeon Celente,
    Should we go that far to promote our products? There is something called ethics you know
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  • Profile picture of the author maryamhort
    Oh! sorry
    i can't used word EBOLA
    Maryam
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  • Profile picture of the author justinmkunst
    Great idea @Celente,

    It is a prime time to target the news hype. I'm not sure your specific niche though.

    I have an organic cleaning product company we're rolling out a campaign focused around ebola. They have a letter certifying by a third party that their product kills the ebola virus. I wish we had stats, we're just starting the campaign. If you want, I can keep you in the loop about it.

    Justin
    Google search: Local seo justin kunst
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